Community: The next generation


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With all the forums, wikis, and blogs out there with ratings, ranking, polls, and feedback functionality—not to mention ties to social networking—we have a real revolution in how we consume and create information for each other. But how do we make that experience inspiring and engaging? X.commerce is launching functionality to facilitate that and increase interaction between merchants and developers; we want your thoughts.

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  • For the first time in history, consumers are using technology to fundamentally change the way they shop. Four Megatrends are driving these changes: Mobile, Local, Social and DigitalConsumers can use their mobile devices to find, research and pay for items, bringing the store to them, anytime, anywhereWe’re seeing a blurring of the lines between the offline and online retail spaces, as consumers do online research, then purchase in physical stores Social media and new local demand generating business models are driving increasing amounts of retail trafficThe changes are so far reaching and happening so fast that it requires all of us to innovate and think differently about commerce.
  • The days of a consumer going into a brick and mortar store have changed. Today, they may read online reviews while browsing racks, they may scan to comparison shop and ultimately they may make their purchase offline. Companies like Groupon have changed the consumers’ relationship with their merchants. People share their purchase decisions over the Internet before they buy. Entire blog subcultures have grown up with real people selling goods to their friends and followers. Consumers are taking full control of the buying experience in a world where the merchant used to have control. In “the new normal” the consumer transacts when they want, and on their terms, for the best deal.Technology is Changing CommerceConsumers shop differently with technology.Merchants need solutions and innovations to compete.eBay Inc. with our Partners and Developers will help merchants grow.
  • Developers are a critical to X.commerce; and we are committed to creating opportunities for developers to get their fair share of the $8T opportunity. As part of this echo system we have thriving developer community;There are more than 1,500 apps and more than 60,000 PayPal X developers. The Magento platform serves tens of thousands of merchants worldwide and is supported by a global community of solution partners and third-party developerThe eBay Developers Program was founded in 2000 and third-party software applications already accounts for over 25% of listingsAnd now, with X.commerce, we want to make developers the engine behind this commerce operating system that defines the new commerce landscape.
  • Speak to point thatdeveloper and merchant councils are evolving through 2012Freelance directory (early 2012 – phone book w/ dev icon on front)
  • DEMO
  • Community: The next generation

    1. 1. MobileLocalSocialDigital
    2. 2. Buy in aisle Marketing & referralsIn-store price Promotions & comparison discounts Mobile Research online, payment find in-stock
    3. 3. 1+1=
    4. 4. X.commerceCommunity
    5. 5. Developers Merchants X.commerce
    6. 6. Q4’11 2012
    7. 7. “ Our meet up was originally scheduled for September, but I’m so glad we moved it up to accommodate the bus. It was worth it!” Developer Washington, DC
    8. 8.
    9. 9. get screen at
    10. 10. Theme HierarchyBLOGS WIKIS
    11. 11.
    12. 12. JoAnn Peach Myrna Rivera Smriti Gupta Sidney Maestre Praveen Alavilli eBay Dev Community PayPal Dev Community Sr. Community Manager .mobi Guru Corrado Tomassoni Carolyn Mellor Autumn Birchfield Jon LeBlanc EU Developer CommunitySr. Manager, Community Team Community Manager Makes code Social! Manager
    13. 13. Carolyn Mellor@carolynmellor