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Barcodes and QR codes in mobile apps

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Scanning barcodes and QR codes with mobile devices is booming. It’s a frictionless way to connect the online and offline worlds, and this discussion will cover the technology and best practices for …

Scanning barcodes and QR codes with mobile devices is booming. It’s a frictionless way to connect the online and offline worlds, and this discussion will cover the technology and best practices for leveraging code scanning in your mobile apps. We will introduce the RedLaser SDK as well.

Published in: Technology, Business

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  • 1. 141210 8 6 4 2 0
  • 2. QR codes can transform traditional print For consumers, QR codes cut through the clutter advertising into digital experiences Access coupons, deals, or other promotions (87%*) 72% of smartphone users would remember Find more information e.g., an advertisement with a QR code bus schedule (63%) Make a purchase (60%) 65% of smartphone users have seen a QR code and 70% of them would QR codes Sign up to hear more about a again service (53%) * Percent of smartphone users surveyed citing use case for QR codesSources: Interlink One; QRIDG.com; MGH Modern Marketing
  • 3. Image attribution: LordFerguson, http://www.flickr.com/photos/lordferguson/4823834368/, CC BY-SA 2.0;
  • 4. Image attribution: LordFerguson, http://www.flickr.com/photos/lordferguson/4823834368/, CC BY-SA 2.0; clevercupcakes, http://www.flickr.com/photos/clevercupcakes/3985603967/, CC BY 2.0
  • 5. Rick Astley – Never Gonna Give You UpImage attribution: LordFerguson, http://www.flickr.com/photos/lordferguson/4823834368/, CC BY-SA 2.0; clevercupcakes, http://www.flickr.com/photos/clevercupcakes/3985603967/, CC BY 2.0
  • 6. Image credit: Andrew Zaeh / Atlantic Records
  • 7. Photo credit: Amanda Retotar / Atlantic Records
  • 8. Image attribution: jesssloss, http://www.flickr.com/photos/jsloss/3573252933/, CC BY-SA 2.0;
  • 9. Photo credits: Rob Veres / RedLaser
  • 10. • Available for iOS, Android platforms – more coming soon• Proprietary technology, able to handle multiple code formats, glare, curvature, and blurriness – fast• Hundreds of partners have licensed RedLaser’s SDK, including some of the largest retailers and brands• Technical support and updates• Simple SDK download, account access and management on RedLaser.com
  • 11. Example third-party applicationsNote: Logos used with permission. Trademarks and brands are the property of their respective owners.