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Merchants around the world are realizing they cannot simply hope for top placement in organic search results, nor rely on product reviews to drive growth in online sales: marketing channels have become far too fragmented and competitive. To compete with the big players, small and medium-sized merchants need simple, powerful and automated tools that enable them to focus on running their businesses rather than managing the increasing complexity of search and social ad campaigns. The largest global retailers have long had the advantage of using sophisticated, algorithmic tools to drive demand and online sales. We’ll talk about how now, for the first time, even small merchants can take advantage of these enterprise-class tools.