Focus Group Results

467 views

Published on

Published in: Economy & Finance, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
467
On SlideShare
0
From Embeds
0
Number of Embeds
58
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Focus Group Results

  1. 1. Focus Group Results { Shona Traynor Xavier Vale
  2. 2. ORIGINAL QUESTION FOCUS GROUP RESPONSE OUR IDEA TO TAKE FORWARDMain Character – Hair Colour Brunette or Red We will stick with a brunette female - Highlights her independence character – red-head actresses are a lot harder to find! We can show her independence through other waysMale Celebrity Brunette These character traits suit the celebrity Intelligent/Humble we have chosen: R-PatzFemale Character Bit Obsessive/Quiet We will keep these because it Caring represents her insecurities which are reflected in the questionnaire resultsSetting of Opening Scene Work Environment Work harder to organise/film Narrative 2 - Work Add a nasty colleague into the mix Out of all three possible narrative frameworks, we will go with the first Narrative 1 – The focus group saw these as on the same idea. Home/Morning level – the only difference between them • Easier to film/organise Narrative 3 – being the routine activities. • Possible reshoots will again Home/Night be quite easy.
  3. 3. ORIGINAL QUESTION FOCUS GROUP RESPONSE IDEA TO TAKE FORWARDAge Early-Twenties Agreed. This will also be easier for us to source an actress for the role.Music Pop – something which reflects As previously mentioned, would the mood be hard to get copyright music - perhaps an original song by one of our peersOther Characters Nagging Mum We will use both of these Best Friend characters, but the mum would not be nagging, probably more reassuring.Voiceover Introducing the female character This sounds like a good plan and is conventional – Bridget Jones’s Diary

×