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Google glass Google glass Presentation Transcript

  • 1. Strong brand presence on Facebook 2. Innovative concept 3. High brand recall
  • 1. The website of Google Glass doesn’t have a link to its Facebook page 2. Vuzix (competitor) is gaining steady popularity
  • 1. To create Brand awareness about Google Glass 2. To engage the Facebook users on the Gooogle Glass Fan page
  • 1. Google Glass is currently making one post in two days offering a mix of videos, photos 2. Fan of the week
  • People talking about the brand: 472 Total Likes: 8049 Engagement rate: 5.86%
  • 1. Target Audience: Male and female, 17-40 years 2. Tech savvy, higher purchasing power
  • Competitive Analysis
  • Competitive Analysis
  • Google Glass Engagement Rate 5.86% People Talking 472 Total Likes 8051 Vuzix • Engagement Rate 0.2% • People Talking 7 • Total Likes 3476 Competitive Analysis
  • “Google’s mission is to organize the world’s information and make it universally accessible and useful”
  • “Reinvent the way we communicate by making the Smartphone obsolete”
  • 1. Posting Frequency: twice a day, seven days a week 2. Video and photo uploads 1. Product photos 2. Expert opinions on Google Glass 3. Articles from leading newspapers, journal
  • 1. Industry news 2. Fan content on all days 3. Tech talks No particular order followed
  • 1. All Google Facebook Page will have a link to Google Glass, includes the call-to-action
  • Connect with other Google pages like Google AdWords, Youtube
  • Calls to Action: Every post will have a call-to-action All posts, comments,queries would be responded within 24 hrs
  • Closely monitoring Vuzix’sFacebook Page Users (trial) would be posting their experiences on the facebook page. The post with maximum likes would get a google glass
  • Sponsored Stories in News Feed Sponsored stories on the Facebook Profile page
  • • Increase the total number of fans by 10% per week • Increase the overall engagement rate by a minimum of 5% per week YOD