Google glass

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Google glass

  1. 1. 1. Strong brand presence on Facebook 2. Innovative concept 3. High brand recall
  2. 2. 1. The website of Google Glass doesn’t have a link to its Facebook page 2. Vuzix (competitor) is gaining steady popularity
  3. 3. 1. To create Brand awareness about Google Glass 2. To engage the Facebook users on the Gooogle Glass Fan page
  4. 4. 1. Google Glass is currently making one post in two days offering a mix of videos, photos 2. Fan of the week
  5. 5. People talking about the brand: 472 Total Likes: 8049 Engagement rate: 5.86%
  6. 6. 1. Target Audience: Male and female, 17-40 years 2. Tech savvy, higher purchasing power
  7. 7. Competitive Analysis
  8. 8. Competitive Analysis
  9. 9. Google Glass Engagement Rate 5.86% People Talking 472 Total Likes 8051 Vuzix • Engagement Rate 0.2% • People Talking 7 • Total Likes 3476 Competitive Analysis
  10. 10. “Google’s mission is to organize the world’s information and make it universally accessible and useful”
  11. 11. “Reinvent the way we communicate by making the Smartphone obsolete”
  12. 12. 1. Posting Frequency: twice a day, seven days a week 2. Video and photo uploads 1. Product photos 2. Expert opinions on Google Glass 3. Articles from leading newspapers, journal
  13. 13. 1. Industry news 2. Fan content on all days 3. Tech talks No particular order followed
  14. 14. 1. All Google Facebook Page will have a link to Google Glass, includes the call-to-action
  15. 15. Connect with other Google pages like Google AdWords, Youtube
  16. 16. Calls to Action: Every post will have a call-to-action All posts, comments,queries would be responded within 24 hrs
  17. 17. Closely monitoring Vuzix’sFacebook Page Users (trial) would be posting their experiences on the facebook page. The post with maximum likes would get a google glass
  18. 18. Sponsored Stories in News Feed Sponsored stories on the Facebook Profile page
  19. 19. • Increase the total number of fans by 10% per week • Increase the overall engagement rate by a minimum of 5% per week YOD

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