for UHF RFIDPCB Tags    Confidential
RFID System – Basic Elements               3 Elements of               an RFID System                                Confi...
RFID System – Tag Elements                      MAGICSTRAP®                            is                     a Tag Compon...
What is inside of MAGICSTRAP® ?                    Resin                             RFID IC                    LTCC      ...
How can I solve my problems?               1. My product is copied by pirates               2. I need traceability        ...
By Adding Some Magic to Your PCB                      Supply Chain Management             Traceability  Conventional PCB  ...
Your Product will become Fully RFID                     Traceability                  Supply ChainExample !               ...
How does MAGICSTRAP® work on PCB?                                       MAGICSTRAP®       Conventional Dipole Antenna     ...
4 Types of reference antenna on PCB         Type1                Type2                           Type3                    ...
Read Range at High Power (4w EIRP)                                     Confidential                                       ...
UHF RFID Magic - up to 5m read range - SMT device, reflow soldering possible - miniature size 3.2 x 1.6mm x 0.55mm h - 4 g...
RFID vs. Barcode1. Cost Saving   −   Faster data capture (very short read time)   −   Read multiple tags at once (100 tags...
Standardization – EPC global1. 100% compatible to EPC Global C1G2   −   Standard Product Number for World Wide use   −   C...
Global Use – World Wide SCM                               Broad band coverage ! Cost Saving: One Tag for anywhere in the w...
Process Control with MAGICSTRAP® Near Field Transmission with Loop Antenna Reader Loop Antenna Shape      Read / Write   7...
Future Magic - EmbeddingEmbed MAGICSTRAP® into the PCB and make it invisible                                  Dipole Anten...
Future Magic – Serial Interface                                                                                           ...
MAGICSTRAP® - award winning                                                                   Electron d’Or               ...
Take a RFIDe with me…aschmoldt@murata.de   http://www.murata.com/products/rfid/index.html                                 ...
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RFID PCB Tag (UHF) with Magicstrap 2011 All 2.0

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Add one single SMD component to the PCB and your product will become RFID enabled from the inside! Profit from added value over the whole chain. The perfect traceability solution. Perfect brand protection for you products.

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RFID PCB Tag (UHF) with Magicstrap 2011 All 2.0

  1. 1. for UHF RFIDPCB Tags Confidential
  2. 2. RFID System – Basic Elements 3 Elements of an RFID System Confidential
  3. 3. RFID System – Tag Elements MAGICSTRAP® is a Tag Component Tag/Inlay Antenna (PET film etc.) (Cu, Al, Sn etc.) Strap a IC ICUHF - IC Module Substrate Confidential
  4. 4. What is inside of MAGICSTRAP® ? Resin RFID IC LTCC Low Temperature Cofired Ceramics 3D multi-layer matching circuit- RFID IC- Antenna filter: covers worldwide RFID frequencies (EU, US and Japan)- Antenna matching circuit- ESD protection (2kV M.M.) Environmental Friendly: 100% GREEN materials Confidential
  5. 5. How can I solve my problems? 1. My product is copied by pirates 2. I need traceability 3. Problems with barcode labels 4. I want to reduce wrong deliveries 5. I want to reduce my stock 6. There are too many manual operations in my process 7. ... PC B Confidential
  6. 6. By Adding Some Magic to Your PCB Supply Chain Management Traceability Conventional PCB without RFID tag function AP® ICSTR MAG 1. xxx 2. xxxxxxxxx 3. xxx 4. xxxx 5. 6. xxxxx xx Advanced PCB 7. 8. xx xx with RFID tag function Anti-CounterfeitAdd MAGICSTRAP® and your PCB will become a full RFID Tag! Confidential
  7. 7. Your Product will become Fully RFID Traceability Supply ChainExample ! Management MAGICSTRAP® inside! Anti-CounterfeitYour product will become a full RFID Tag over the whole supply chain! Confidential
  8. 8. How does MAGICSTRAP® work on PCB? MAGICSTRAP® Conventional Dipole Antenna mounting position 1 Dipole Antenna with wide area 2 PCB antenna with MAGICSTRAP® 3 PCB ground MAGICSTRAP® recognizes the PCB as a dipole antenna. MAGICSTRAP® makes stable RFID tag on PCB. Confidential
  9. 9. 4 Types of reference antenna on PCB Type1 Type2 Type3 Type410cm 3.2x1.3cm 1.2x1.0cm (4.2cm2) 0.5x0.5cm 0.5x1.0cm (1.2cm2) (0.25cm2) (0.5cm2) MAGICSTRAP® 4cmRead range 0.7m 1.6m 3.6m 5m (at 4W EIRP, 915MHz, with 6dBi directivity antenna and circularly polarized wave Confidential
  10. 10. Read Range at High Power (4w EIRP) Confidential
  11. 11. UHF RFID Magic - up to 5m read range - SMT device, reflow soldering possible - miniature size 3.2 x 1.6mm x 0.55mm h - 4 generic ntenna designs available - data retention 10 yearsMAGICSTRAP®inside! read through housing and carton box Confidential
  12. 12. RFID vs. Barcode1. Cost Saving − Faster data capture (very short read time) − Read multiple tags at once (100 tags / s) − Elimination of manual operation2. Reliability - Higher reading accuracy - Less manual operations needed3. Flexibility - No visual connection needed: read through package! - Information stored in MAGICSTRAP® can be altered - Additional user memory available (e.g. indicate software version, maintenance information…) - Wide „Read“ angle - Less space on PCB occupied (replace multiple Barcode Labels)4. Simplicity - One Standard accepted world wide (EPC Global) Confidential
  13. 13. Standardization – EPC global1. 100% compatible to EPC Global C1G2 − Standard Product Number for World Wide use − Compatible to any EPC Global C1G2 compliant equipment − 240 bit EPC for serial#2. Additional Memory – 512 bit - Freely add your own information (production date, version ID...) - Keep your own numbering system internally3. ISO 18000-6 compliant - UHF Air interface standardized Confidential
  14. 14. Global Use – World Wide SCM Broad band coverage ! Cost Saving: One Tag for anywhere in the world! Confidential
  15. 15. Process Control with MAGICSTRAP® Near Field Transmission with Loop Antenna Reader Loop Antenna Shape Read / Write 7mm read range No Additional Antenna on PCB Required!Easily control your process ! Confidential
  16. 16. Future Magic - EmbeddingEmbed MAGICSTRAP® into the PCB and make it invisible Dipole Antenna PCB Copper Cross Section Magicstrap1. Copy protection perfectly invisible2. Space saving Confidential
  17. 17. Future Magic – Serial Interface MAGICSTRAP® Serial interface to µC -Firmware update -Activation switch 01101001 - ... UHF Antenna µC VDD VDD in (Battery etc.) - increased read range!Possible feature for next generation of Magicstrap® - please let us know your requirements Confidential
  18. 18. MAGICSTRAP® - award winning Electron d’Or June 2009 Passive Electromechanical Product of the Year AVX – Low ESL multi-anode Mirror tantalum capacitor Bel Stewart Connector - ARJ45 – Category 7A connector Ebm-papst Automotive Drives UK - The S-Force cooling fan Murata - MAGICSTRAP RFID module Vishay Intertechnology Inc - Electro-pyrotechnic initiator chip resistor Excellence for your excellent products! Confidential
  19. 19. Take a RFIDe with me…aschmoldt@murata.de http://www.murata.com/products/rfid/index.html Confidential
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