Codes and conventions of music videosPresentation Transcript
Music videos contain different storylines and
meanings, which are portrayed through various ways:
Performance-where the band or the music artist is playing the
song throughout the video.
Narrative-where the song involves a narrative and so, the
words and meaning of the song is acted out in some way.
Mixture-Where there is the musician playing as well as a
narrative storyline occurring and the camera cross cuts to each
Cameo-where the musician features in the narrative but is not
actually part of the storyline and does not perform in it.
Animation-Some music videos have a mixture involving
animation that is edited in, this creates creativity and
entertainment to the video.
Depending on what the style of the music video is, depends on the type of
camera angles that are used, such as:
Crane shots-these are used especially when there is a usage of stages and where the
musicians is performing. The crane shots are able to hover around the stage from
many different angles to capture what is happening.
Pans/tilts-these are to move to each performer and can also be used to show the
location as it pans around which is very effective.
Close ups-they focus on the musicians as their mouths move to the lyrics as well as
when there is a narrative and there are close ups on the characters to show their
emotions, which suit what the song is about. There are usually close ups on
instruments and certain, significant props.
Low angle shot-which are shot from a high location to give the effect of a brid’s eye
Establishing low shots
The editing process in music videos takes a lot of time and is a crucial part of music
videos. The is because, the shots and need to be selected. The lip synching definitely
needs to be edited so that the musicians look as though they are actually singing the
song at the exact same time as the music playing.
Footage used is edited to match what is said in the lyrics of the music, as part as
CGI effects-many music videos use effects to show impossible outcomes such as
superhero moves and flying.
Choosing to include diegetic sound-at the beginning and ending of some music
videos, there are scenes without any music to explain what is going on and to start or
finish the narrative.
Changes in the levels of sounds- in certain areas of the song, the music level changes
for effect, narrative reasons or to suit what is going on.
Mise en scene is important in music videos as it includes:
Props-All music videos contain props depending on the genre and
type of song it is, such as, if it is a performance style video, there would
be performance equipment, instruments, and stages and lighting.
Costume-This also depends on the lyrics of the song as well as the
genre. Certain performers will have different outfits suiting what they
are representing in the video.
Location-The setting for music videos basically sets the scene
immediately and many settings used are simple settings where many
people can relate to.
Many music videos have certain elements that make them have various vibes to represent the view of the music
tribes, such as:
Hip hop music videos use quite dark colours, simple settings and there are portrayals of women to show their
sexuality, which appeals to males. On the other hand, the majority of hip hop music artists are males and
so, females are the fans.
Pop music videos feature the usage of many bright colours, flashing lights and creative settings and backdrops.
The colours would appeal to mainly younger audiences as many pop artists are young and express themselves
through the lyrics of pop music, as well as their costumes that make the musicians look innocent and relatable.
Rock music videos have dark colours throughout and use simple settings. Many videos contain the use of music
equipment such as drums and guitars, which is why many rock musicians do performances in their videos. There
is a lot of emotion in the videos through the characters and musicians facial expressions, and normally they do
not portray happiness in the music videos as they relate the lyrics and meaning of the song to the storyline and
Rnb music videos are similar to hip hop videos as they contain simple settings and many show women dressed
in revealing clothes. Also, these videos have an element to portray wealth and power through the use of cars and
jewellery due to the costume and setting.
Jazz music videos contain bright lights and are often of performances on huge stages. Costumes include suits for
the men and sophisticated dresses for women as well as classy hairstyles and bright make up, with the use of old
fashioned microphones. The overall view of these videos are to portray sophistication and elegance.