Exergaming Gyms: More than glorified arcades

Exergyms: more than interactive video arcades Games for Health May 8, 2008 Ernie Medina, Jr., DrPH, CHFI Preventive Care Specialist, Beaver Medical Group Assistant Clinical Professor, Loma Linda Univ. School of Public Health Co-founder/CEO, Xrtainment Zone LLC

Introduction
Loma Linda Univ. SPH ‘93
Beaver Medical Group
Prev Care Specialist
Orlando, 1998
Peds Obesity Conf., 2005
Xrtainment Zone, 2006
Co-founder, CEO, “CEE”
Objectives
Case study of XRTZ
Future needs
Team Medina PossAbilities Triathlon April 27, 2008

Exergyms vs video arcades

American College of Sports Medicine Annual Conference, Denver, 6-1-06 “ The greatest threat to our national security is… Former U.S. Surgeon General Richard Carmona … pediatric obesity .”

Current Recommendations
“ Limit recreational screen time to less than 2 hours a day.” (CDC, USDHHS, IOM, Amer. Academy of Pediatrics, HP 2010)
60 minutes per day of physical activity

Pre-XRTZ

Build-up 2005

Launch Aug, ‘06

Focus on health

Assessments

Nutrition

Family Fitness & Wellness Center
Families vs kids-only

In the Zone
Day passes
B-day parties, field trips
Memberships
Classes/Programs
Family Fit Zone…
Insurance-covered
Homeschool Zone…
Subsidized by homeschool org.

Family Fit Zone

Family Fit Zone Superstars!
C.H. – 10% bf dec., BMI dec. 2.5 pts.
D.J. – lost 7.5 lbs; 10% bf dec., BMI went from 25.6 to 21.5
A.M – lost 7.5 lbs.
A.R. – lost 17 lbs., dec. 13% bf & BMI dec. 2.8 pts.
D.R. – lost 8 lbs.

Homeschool Zone

The Need for Programs
The games are not enough!
Zone Rewards…
Xrgaming Rx
Group exercise
Other programs
Karate
Kid’s Cooking

Zone Rewards Prog.

Emerging uses: Seniors
Benefits
Cognitive
Challenges
Locations
Residences
Centers
Mobile

Rehabilitation

Athletic training

Disabled/Challenged Athlete

Adaptive PE

Developing markets
Afterschool programs/summer day camps
Operation Phoenix
American Indian Health

Various models
Stand-alone, franchising
Gym-in-a-gym; turn-key
Existing health clubs
YMCA’s
Schools
Other sites
After school
Senior centers

Variety of facilities

“Ideal” model… Strivefit.com Traq3d.com

Common criticism I support traditional… Meeting kids where they are at “ Gateway intervention to PA”

“ I don’t like to exercise, but playing here I get a great workout and it doesn’t feel like exercising!” Gunnar, age 12

Lessons learned…and still learning!
Get help! Collaborate…
Blogs, e-mail lists, etc.
Plan finances for unexpected
Tough current economy
Start small if need be

Needs in this field
More research, outcomes
Attract other payers
Non-profits
Insurance companies
Grants

Research key
Validates as an intervention
Outcomes
Credibility
Insurance coverage
This field of research is WIDE open!
Barbara Chamberlin’s project (Fri. 10 AM session, Pamela Martinez)

Needs…
More hardware/improved hardware
Exergaming & health-specific games vs off-the-shelf videogames
Strategy-based games?
Way-out-of-the-box exergames
“ Healthy” Webkinz with PA components

Needs, con’t
XRGames Tournaments
Xgames, MLG, Rubik’s Cube…

Needs, con’t
Increased collaboration between videogame industry, healthcare, education, & business
Dept. of Aging, senior centers
Local univ.: interns, research, gaming competition
Local medical groups, hospitals
Researchers, businesses--e-mail lists, blogs
Programming
Protocols
Exercise workouts
Right staff
Front desk
Xrgaming Coaches
Marketers

We must win this war!
Think out-of-the-box to fight “Greatest threat…”
Exergaming approaching a crossroads:
Novelty entertainment?
Potent tool?
Exciting time to be in exergaming!

Thank You!
Thanks to…
Humana & sponsors
Vendors
All of you for making this the biggest yet
Ben Sawyer and Beth Bryant
Q & A
Visit the demo area…
Exergaming Evangelist says, “ Where working out is all play!” ™

Contact Info Ernie Medina, Jr., DrPH, CHFI XRtainment Zone LLC CEO/CEE/Co-founder 409 E. Palm Ave. Redlands, 92373 CA 909-747-5935 www. xrtainmentzone .com [email_address] .com

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Exergaming Gyms: More than glorified arcades

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Exergaming Gyms: More than glorified arcades — Presentation Transcript