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You Don't Know Me - What goes on inside your consumer's head?
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You Don't Know Me - What goes on inside your consumer's head?

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At XPotential, we are passionate about helping clients get the deepest level of insight possible so they can deliver outstanding communications to target audiences. It is a challenge how this can be …

At XPotential, we are passionate about helping clients get the deepest level of insight possible so they can deliver outstanding communications to target audiences. It is a challenge how this can be done reliably and efficiently.

Now we have finally discovered a way!

Take a look at this new and exciting approach on deep consumer insights!

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Transcript

  • 1. You Don’t Know Me
  • 2. So I am the person you want to talk to
  • 3. You might know… my age
  • 4. where I live
  • 5. what I buy
  • 6. what I say about brands, products, services…
  • 7. But what you see on the outside is not who I am inside
  • 8. So really, you don’t know me
  • 9. Do you know how I relate to other people?
  • 10. Do you know where I find meaning in my life?
  • 11. Do you know how I cope when things go wrong?
  • 12. Do you know what motivates me?
  • 13. Do you know whether I prefer to think or to do?
  • 14. Do you know how I see myself and how I want others to see me?
  • 15. Only people who really know me could answer these questions
  • 16. But you couldn’t
  • 17. If you don’t know me, how can you know how to talk to me?
  • 18. If you really want to know me… …ask Clara