You Don't Know Me - What goes on inside your consumer's head?
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You Don't Know Me - What goes on inside your consumer's head?

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At XPotential, we are passionate about helping clients get the deepest level of insight possible so they can deliver outstanding communications to target audiences. It is a challenge how this can be ...

At XPotential, we are passionate about helping clients get the deepest level of insight possible so they can deliver outstanding communications to target audiences. It is a challenge how this can be done reliably and efficiently.

Now we have finally discovered a way!

Take a look at this new and exciting approach on deep consumer insights!

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    You Don't Know Me - What goes on inside your consumer's head? You Don't Know Me - What goes on inside your consumer's head? Presentation Transcript

    • You Don’t Know Me
    • So I am the person you want to talk to
    • You might know… my age
    • where I live
    • what I buy
    • what I say about brands, products, services…
    • But what you see on the outside is not who I am inside
    • So really, you don’t know me
    • Do you know how I relate to other people?
    • Do you know where I find meaning in my life?
    • Do you know how I cope when things go wrong?
    • Do you know what motivates me?
    • Do you know whether I prefer to think or to do?
    • Do you know how I see myself and how I want others to see me?
    • Only people who really know me could answer these questions
    • But you couldn’t
    • If you don’t know me, how can you know how to talk to me?
    • If you really want to know me… …ask Clara