Creating An Innovation Culture In Your Organization Dwayne Spradlin

“ Open”
Creating an Innovation Culture in Your Organization
UN June 10th 2009
Dwayne Spradlin
CEO InnoCentive, Inc.

Lifelines, “Ask the Audience” and Crowdsourcing

Lifelines
Humans irrationally gravitate to what they know
Uniquely prepared minds are everywhere
Implications for Businesses

* Graphics property of respective owners

Innovation in 2009 & Beyond
1
BETTER
Creativity and access to the brightest minds on demand
2
FASTER
Competition and market conditions demand it
3
More Cost Effectively Than Before
Pressure on expenses
Organizations need to re-shape themselves
Flexible platforms, organizations, business models and budgeting
Organizations need to innovate in three ways:
Open Innovation is a POWEFUL ANSWER
for Businesses, Foundations, and Government alike

The Benefits of Open Innovation
Faster time to market
Faster product development cycles
Avoid reinventing the wheel
Accelerated Innovation
Fund Solutions, not “trial & error projects”
Faster realization of breakthrough challenges
Dynamic flexibility to meet ebb & flow of demand
More highly skilled resources without fixed costs
BETTER, FASTER, and COST EFFECTIVE

A Crisis is a Terrible Thing to Waste

Open Innovation requires different mindset and Company Culture
Difference between traditional innovation and open innovation:
Open innovation requiresa different mindset and company culture from traditional or closed innovation.
Source: www.wikipedia.org

Culture eats Strategy
for Lunch
- Customer Champion

Distinguished Panelists
JUDITH ESTRIN, Author, Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global EconomyTHE INNOVATION ECOSYSTEM
MARTHIN DE BEER, SVP, Emerging Technologies Group, CISCO SystemsCREATING YOUR INNOVATION HUB
NEIL BLAKESLEY, VP, Strategy Marketing & Propositions, BT AmericasUNLOCKING YOUR HIDDEN TALENT
JOHN GIBSON, CEO, ParadigmRE-ENERGIZING THE ENERGY INDUSTRY