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XDS Project - SKEEPER
XDS Project - SKEEPER
XDS Project - SKEEPER
XDS Project - SKEEPER
XDS Project - SKEEPER
XDS Project - SKEEPER
XDS Project - SKEEPER
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XDS Project - SKEEPER

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The first mission of Venus Colombiana was to commercialize in Colombia the products that Plasticaucho Industrial S.A produced in Ecuador. …

The first mission of Venus Colombiana was to commercialize in Colombia the products that Plasticaucho Industrial S.A produced in Ecuador.

Nowadays, the company commercializes and produces most of the products for the Plasticaucho Group who recently changed its trading name to Plasticaucho Colombia, seeking greater alignment with the other corporate companies.

For over 80 years growing Latin American families have put their trust in Plasticaucho and all their brands. Their solid background and growing manufacturing capabilities has allowed them the opportunity to search for new horizons... The U.S. market! Plasticaucho came to XDS Marketing to create a collaborative partnership for the development of their new brand SKEEPER.

SKEEPER comes to our company as a brand without history, without a surname .... without positioning. Just as a name.

By its name and impact, a project was born. The intent, to develop a children’s brand with an international profile for the United States market. XDS Marketing took the lead role in developing its brand concept, identity, image, logo, structure, and product collections to name a few. Our ongoing efforts to create and develop a brand that is picture perfect and ready for the U.S. market has been our goal since the initiation of this project.

This brand creates a new story for Plasticaucho Colombia and we welcome you to join us in this exciting journey as we launch SKEEPER in 2015.

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  • 1. ©  Copyright  2014,  SKEEPER  is  a  registered  trademark  Of  Venus  Colombiana  S.A.  DBA  PlasGcaucho  Colombia.  InformaGon  is  ConfidenGal  and   Proprietary  ofXDS  MarkeGng,  Corp.     ®  
  • 2. ©  Copyright  2014,  SKEEPER  is  a  registered  trademark  Of  Venus  Colombiana  S.A.  DBA  PlasGcaucho  Colombia.  InformaGon  is  ConfidenGal  and   Proprietary  ofXDS  MarkeGng,  Corp.     ®   About                      the  Brand…  
  • 3.         The  first  mission  of  Venus   Colombiana  was  to   commercialize  in  Colombia  the   products  that  PlasGcaucho   Industrial  S.A  produced  in   Ecuador.       Nowadays,  the  company   commercializes  and  produces   most  of  the  products  for  the   PlasGcaucho  Group  who   recently  changed  its  trading   name  to  PlasGcaucho   Colombia,  seeking  greater   alignment  with  the  other   corporate  companies.                                                                PlasGcaucho  Colombia  and                                                                            PlasGcaucho    Peru                                                                          subsidiaries  are  created.  This   iniGates  the  commercializaGon  and  markeGng   of  products  across  LaGn-­‐American.  A  new  era   for  PlasGcaucho  Group  has  begun…                                                            First  brand,  VENUS          brand  is  registered                                                                before  the   Ecuadorian  state.   About     PlasGcaucho  Colombia                                                            Their  founder  Mr.                                                                Jose  Tapia                                                              Filometor  Cuesta   determines  the  orientaGon  of  the   company  and  began  to   manufacture  rubber  footwear.                                                            During  the                                                                following  years  he                                                              created  service   centers  in  the  ciGes  of  Guayaquil,   Quito,  Cuenca,  Ambato  and  Santo   Domingo  de  los  Tsáchilas.   ©  Copyright  2014,  SKEEPER  is  a  registered  trademark  Of  Venus  Colombiana  S.A.  DBA  PlasGcaucho  Colombia.  InformaGon  is  ConfidenGal  and   Proprietary  ofXDS  MarkeGng,  Corp.    
  • 4.   The  beginning…     Skeeper  comes  to  our   company  as  a  brand  without   history,  without  a  surname  ....   without  posiGoning  .  Just  as  a   name.     By  its  name  and  impact,  a   project  was  born.    The  intent,   to    develop  a  children’s  brand   with  an  internaGonal  profile   for  the  United  States  market.     This  brand  creates  a  new  story   for  PlasGcaucho  Colombia.   Concept                                                            Today  PlasGcaucho  Colombia  embarks  on  a  new    journey  and  into                                                              new  horizons  with  the  iniGaGve  to  target  the  U.S.  market.  From                                                            concept  to  compleGon  XDS  MarkeGng  creates    a  new  brand  that   has  an  idenGty  and  purpose  of  its  own  in  all  its  forms  for  PlasGcaucho  Colombia.     Our  years  of  experience  and  new  technologies  have  allowed  us  to  we  create   every  brand,  every  collecGon,  every  product  with  an  in-­‐depth  knowledge  and   understanding  in  the  industry.  With  the  current  capacity  of  over  10,000  shoes   manufactured  monthly,  you  can  trust  that  nobody  knows  more  about  shoes  than   PlasGcaucho  Colombia.                     We  are  with  you  for  every  step  in  every  stage  of  your  life.     For  over  80  years,  growing  families  have  put  their  trust  in  PlasGcaucho  and  all   their  brands.  “We  know  every  step,  and  every  shoe,  is  as  important  as  the  next.   And  we'll  be  there  for  your  child's  first  step  and  each  one  acer  with  an   unbeatable  selecGon  of  styles  and  technologies.  It's  a  choice  you'll  make  with   confidence.”     ©  Copyright  2014,  SKEEPER  is  a  registered  trademark  Of  Venus  Colombiana  S.A.  DBA  PlasGcaucho  Colombia.  InformaGon  is  ConfidenGal  and   Proprietary  ofXDS  MarkeGng,  Corp.     ®   ®  
  • 5.                                                                                                    Our  Concept                                                      Color  management  and  the  impact  is  has  in  children’s   lives  is  essenGal.  That’s  why  it’s  our  priority  to  understand  it,    as  color  expresses   important  denotaGons  of  ones  character.       Children  learn,  grow  and  express  through  color,  even  into  adulthood.                                              accompanies  a  child  through  its  most  memorable  stages  of  life,    from   infants  to  juniors  and  allows  them  to  express  through  design  and  color.  We   understand  the  significance  of  every  step.   As  a  BRAND  our  mission  is  to   acconmpany  growing  families   through  their  many  stages  of   life,  by  providing  the  right   shoe  that  is    versaGle,   comfortable  and  fun.   The  brand   DeterminaGon  &  Desire   CreaGvity  &  InnovaGon   Happiness  &  Energy   Nature  &  Growth   Stability  &  Truth   Independence  &  Wisdom   ©  Copyright  2014,  SKEEPER  is  a  registered  trademark  Of  Venus  Colombiana  S.A.  DBA  PlasGcaucho  Colombia.  InformaGon  is  ConfidenGal  and   Proprietary  ofXDS  MarkeGng,  Corp.     ®  
  • 6.     Our  Stages  define  fit.       We  integrated  the  footprints   as  an  ICON  disGncGon   between  size  groups  that   represents  commitment  and   accompaniment  at  different   stages  of  the  child’s  life.       It  manifests  it  self  as  a  signal   steps  that  transcends  and   transforms  the  environment  in   which  a  child  is  in  conGnued   associaGon  with,  that  denotes   movement,  exploraGon,   curiosity,  learning,  direcGon,   and  GOALS.       Stages   ©  Copyright  2014,  SKEEPER  is  a  registered  trademark  Of  Venus  Colombiana  S.A.  DBA  PlasGcaucho  Colombia.  InformaGon  is  ConfidenGal  and   Proprietary  ofXDS  MarkeGng,  Corp.     INFANTS  -­‐   TODDLERS   KIDS   JUNIORS   ®   ®   ®  
  • 7. Join  us…   ©  Copyright  2014,  SKEEPER  is  a  registered  trademark  Of  Venus  Colombiana  S.A.  DBA  PlasGcaucho  Colombia.  InformaGon  is  ConfidenGal  and   Proprietary  ofXDS  MarkeGng,  Corp.     ®   By   XDS  MarkeGng  has  taken   the  lead  role  in  developing   its  brand  concept,   idenGty,  image,  logo,   structure,  and  product   collecGons  to  name  a  few.   Our  ongoing  efforts  to   create  and  develop  a   brand  that  is  picture   perfect  and  ready  for  the   U.S.  market  has  been  our   goal  since  the  iniGaGon  of   this  project.       This  brand  creates  a  new   story  for  PlasGcaucho   Colombia  and  we   welcome  you  to  join  us  in   this  exciGng  journey  as  we   launch  SKEEPER  in  2015.    

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