Xing Product Ideation

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Product Ideation @ XING durch den Einsatz von Kreativ-Spielen und Bildsprache.

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Xing Product Ideation

  1. 1. Product Ideation@ XINGdurch den Einsatz vonKreativ-Spielen und Bildsprache
  2. 2. Low Tech Social Network “Let’s play!” Low Tech Social Network 1 successful product 2 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  3. 3. Ein bisschenTheorieKreativität &Design Thinking nach Jeff Patton
  4. 4. The truth about product development 3000 Ideas = 1 Commercial Success! 3000 Ideas 100 exploratory products 10 well-developed projects 2 full-fledged product launches Source: Stevens, G.A. and Burley, J., “3,000 Raw Ideas 1 successful product = 1 Commercial Success!”, (May/June 1997) Research Technology Management, Vol. 40, #3, pp. 16-27. 4
  5. 5. Ok, it‘s hard (we‘ve known that before...). And now?Presentation Title | Author | City, 03.08.2011 5
  6. 6. Greatest breakthroughs by accessing our unconscious subconscious conscious Information in Observer- Reasoner Ideas out Censor unconscious Random Ideas Generator Source: Jones‘s model of creative thinking Creativity, Innovation and Change . Book 2 .Managing Problems Creatively. J. Martin, R. Bell, contribution from Y. Carlisle S. 74 6
  7. 7. Methods to access your unconscious Metaphor and Storytelling Imagery & Fantasy Dialogue Neuro-Linguistic Programming Multible Intelligences Different Sub- Personalities Psychosomatic Connection Relaxed Attention Polarities and Paradox Psychophysical Disciplines 7
  8. 8. Design Thinking Model by Jeff Patton Source: Design Thinking: 4 Steps to Better Software http://www.stickyminds.com/s.asp?F=S16503_COL_2 8
  9. 9. Design Thinking Model by Jeff PattonUnderstand the problem 9
  10. 10. Design Thinking Model by Jeff Patton Identify solutions: Ideate! Source: Design Thinking: 4 Steps to Better Software http://www.stickyminds.com/s.asp?F=S16503_COL_2 Source: Design Thinking: 4 Steps to Better Software http://www.stickyminds.com/s.asp?F=S16503_COL_2 10
  11. 11. Refine and validate: Iterate! Source: Design Thinking: 4 Steps to Better Software http://www.stickyminds.com/s.asp?F=S16503_COL_2 11
  12. 12. Create a plan! 12
  13. 13. Low Tech Social Network Unser Thema heute: “Selbstdarstellung – Deine Identität im Internet -” 1 successful product 13
  14. 14. Low Tech Social Network “Let’s play!” Goal: Better Understand the problem • Interview with the 5-Why-Method • If possible – get out there, take a 1 successful product walk or ask users! 14 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  15. 15. Ein bisschenTheorieCore Gamestorming Skills
  16. 16. Low Tech Social Network “Clear goals vs. fuzzy goals” • A business process works fine for clear goals. • Creative projects are based on intuition, hypotheses and guesses. 1 successful product 16 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  17. 17. Low Tech Social Network “Why Games in Business?” Fuzzy Goals! • It’s like a voyage of discovery! • But how do you set a course when the destination is unknown? Imagine the world! 1 successful product 17 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  18. 18. Low Tech Social Network Game Design • Target State ‘B’ (fuzzy): What does victory look like? A prototype, project plan, list of ideas • Act 1 (open): introduce players, developing themes and ideas • Act 2 (explore): explore and experiment with the themes • Act 3 (close): come to conclusions, make decisions, plan for actions 1 successful product 18 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  19. 19. Low Tech Social Network Asking questions • Opening: How would you define the problem we are facing? • Navigating: Are we on track? • Examining: How does it work? • Experimental: What else works like this? • Closing: What’s feasible? 1 successful product 19 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  20. 20. Low Tech Social Network Creating Artifacts and Meaningful Space • Nodes: Clusters & Piles • Linking • Borders • Axes • Circles and Targets • Metric vs. Ordered Space • Grids • Landscapes and Maps • Metaphors 1 successful product 20 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  21. 21. Low Tech Social Network Visual Alphabet 1 successful product 21 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  22. 22. Low Tech Social Network Everything’s made of the visual Alphabet 1 successful product 22 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  23. 23. Low Tech Social Network Egyptian perspective – think like a child! • Draw things like they appear in your mind’s eye! 1 successful product 23 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  24. 24. Low Tech Social Network There is more than one way to draw a cat! 1 successful product 24 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  25. 25. Low Tech Social Network Improvisation 1 successful product Image Source: http://www.zazzle.com/i_love_improvisation_heart_custom 25 _personalized_tshirt-235782520332281963
  26. 26. Low Tech Social Network Practice, practice, practice! 1 successful product 26
  27. 27. Low Tech Social Network Spielregeln • Machbarkeit spielt keine Rolle • Lass den Spieltrieb raus • Ja, du kannst Malen! • Teile deine Ideen, bewerte erst später! 1 successful product • Lass die Leute ausreden! 27
  28. 28. Games for OpeningSource: Gamestorming. Gray, Brown, Macanufo, 2010
  29. 29. Low Tech Social Network “Let’s play!” Image-Ination • Generate new Ideas about a topic you feel stuck on. • Randomly select images and associate them with the topic! • Write your ideas on post- its and cluster similar ideas. 1 successful product 29 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  30. 30. Low Tech Social Network “Let’s play!” Anti-Problem • When you are already working on a problem but running out of solutions. • Ask for the current problem’s opposite: What can we do to avoid that users buy our product? • The more extreme the better! 1 successful product 30 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  31. 31. Low Tech Social Network “Let’s play!” Graphic Jam • Warm up Game to turn on parts of our minds that we usually don’t activate in a typical business setting. • Collect terms that the team has trouble visualising. • Select randomly and ask players to draw a visual representation within 2-3 1 successful product Minutes. 31 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  32. 32. Games for ExploringSource: Gamestorming. Gray, Brown, Macanufo, 2010
  33. 33. Low Tech Social Network “Let’s play!” Brain Sketching 1 successful product Source Creativity, innovation and change: technique library. Open University B822/Course reader, John Martin, Ros Bell. 2009 33
  34. 34. Low Tech Social Network With or without Templates 1 successful product 34
  35. 35. Low Tech Social Network “Let’s play!” Design the Box • Game can help facilitating any vision-oriented discussion: “The best self representation in the internet” • Phase 1: Fill the box • Phase 2: Make the box • Phase 3: Sell the box 1 successful product 35 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  36. 36. Games for ClosingSource: Gamestorming. Gray, Brown, Macanufo, 2010
  37. 37. Low Tech Social Network “Let’s play!” Who-What-When Matrix 1 successful product 37 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  38. 38. Low Tech Social Network “Let’s play!” 100-EUR-Test 1 successful product 38 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  39. 39. Low Tech Social Network “Let’s play!” NUF-Test 1 successful product 39 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  40. 40. Low Tech Social Network “Let’s play!” Prune the Future • Game to visualize that changes happen incrementally by taking small, strategic steps. • The inner part of the treetop represents the current states. • Moving outward means moving toward the future. • Write current aspects inside. • Write new aspects of the future on new leaves. 1 successful product • Then prune the future! 40 Source: Gamestorming. Gray, Brown, Macanufo, 2010
  41. 41. Empfehlung 41
  42. 42. Thank youfor your kindattention! The Professional Network www.xing.com
  43. 43. INKEN PETERSEN Britta UllrichDirector User Experience Manager User ExperienceInken.Petersen@xing.com Britta.Ullrich@xing.com

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