Jason Goldberg Istanbul, June 2009 Ship It!

Jason Goldberg

Istanbul, June 2009

Agenda XING Business Update Today’s News Ship it! Ship it! | Jason Goldberg | Istanbul, June 2009

XING Business Update

Today’s News

Ship it!

The #1 European Professional Network Critical mass Highly active users Loyal community Combining online & offline > 7.0 m users 550,000 payers 22,000 groups 152 ambassadors 90,000 events 460,000 attendees Source: Company information Note: (1) DACH, December 2008 ~60% activity rate (1) 124 million connections +45% yoy +52% yoy +186% yoy +171% yoy +64% yoy +63% yoy 01 Strong network effects in core markets ensure strong and sustainable competitive position

Ship it! | Jason Goldberg | Istanbul, June 2009 02 Today’s News: XING launching opensocial platform in Turkey OpenSocial on XING

Today’s News:

XING launching opensocial platform in Turkey

Ship it! | Jason Goldberg | Istanbul, June 2009 02 Initiative by Google to enable common standards for writing applications for social networks. API between web applications and social networks XING is an OpenSocial container (it runs opensocial apps) Partners develop applications for XING A n y interested party can build an application and launch it on XING! OpenSocial OpenSocial on XING

Initiative by Google to enable common standards for writing applications for social networks.

API between web applications and social networks

XING is an OpenSocial container (it runs opensocial apps)

Partners develop applications for XING

A n y interested party can build an application and launch it on XING!

Ship it! | Jason Goldberg | Istanbul, June 2009 02 Today: Launching 2 applications in Turkey (built by XING): Ask XING XING News In a few weeks: More than 10 Partner Applications launch 30 more in planning phase OpenSocial OpenSocial on XING

Today: Launching 2 applications in Turkey (built by XING):

Ask XING

XING News

In a few weeks:

More than 10 Partner Applications launch

30 more in planning phase

Ship it! | Jason Goldberg | Istanbul, June 2009 02 Applications Post “Activities” in the User’s Network News Feed OpenSocial on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 02 Applications Put A Widget Box On User’s HomePage OpenSocial on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 02 XING News: Aggregated News, Filtered By Network OpenSocial on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 02 Ask XING: Ask Questions And Get Answers! OpenSocial on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 02 Great opportunity for Turkish companies to gain access to millions of business professionals on XING A n yone Can Build An App! OpenSocial on XING

Great opportunity for Turkish companies to gain access to millions of business professionals on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 03 OpenSocial on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 03 Ship It !

Ship it! | Jason Goldberg | Istanbul, June 2009 03 Ship it! Fast as possible Minimum required Embrace feedback Rapid iteration Ship it!

Fast as possible

Minimum required

Embrace feedback

Rapid iteration

Ship it! | Jason Goldberg | Istanbul, June 2009 Ship It! 03

Ship it! | Jason Goldberg | Istanbul, June 2009 03 Ship it! The socialmedian story Fast Cheap With users

Fast

Cheap

With users

Ship it! | Jason Goldberg | Istanbul, June 2009 Stop debating and analyzing and start shipping! Users know better! 03 Ship it!

Stop debating and analyzing and start shipping!

Users know better!

Ship it! | Jason Goldberg | Istanbul, June 2009 Tweet your feature request is the new software model Mayor of Twitterville 03 Ship it!

Tweet your feature request is the new software model

Mayor of Twitterville

Ship it! | Jason Goldberg | Istanbul, June 2009 03 Public feedback forums

Ship it! | Jason Goldberg | Istanbul, June 2009 03 Public feedback forums

Ship it! | Jason Goldberg | Istanbul, June 2009 03 Public feedback forums

Ship it! | Jason Goldberg | Istanbul, June 2009 Ship It! 03

Presentation Titel | Author | City, 10/06/09 Thank you for your kind attention!