Jason Goldberg, CPO XING AG, presents "Ship it!" in Turkey

Jason Goldberg
Istanbul, June 2009
Ship It!

Agenda
XING Business Update
Today’s News
Ship it!
Ship it! | Jason Goldberg | Istanbul, June 2009

The #1 European Professional Network Critical mass Highly active users Loyal community Combining online & offline > 7.0 m users 550,000 payers 22,000 groups 152 ambassadors 90,000 events 460,000 attendees Source: Company information Note: (1) DACH, December 2008 ~60% activity rate (1) 124 million connections +45% yoy +52% yoy +186% yoy +171% yoy +64% yoy +63% yoy 01 Strong network effects in core markets ensure strong and sustainable competitive position

Ship it! | Jason Goldberg | Istanbul, June 2009 02
Today’s News:
XING launching opensocial platform in Turkey
OpenSocial on XING

Initiative by Google to enable common standards for writing applications for social networks.
API between web applications and social networks
XING is an OpenSocial container (it runs opensocial apps)
Partners develop applications for XING
A n y interested party can build an application and launch it on XING!
OpenSocial OpenSocial on XING

Today: Launching 2 applications in Turkey (built by XING):
Ask XING
XING News
In a few weeks:
More than 10 Partner Applications launch
30 more in planning phase
OpenSocial OpenSocial on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 02 Applications Post “Activities” in the User’s Network News Feed OpenSocial on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 02 Applications Put A Widget Box On User’s HomePage OpenSocial on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 02 XING News: Aggregated News, Filtered By Network OpenSocial on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 02 Ask XING: Ask Questions And Get Answers! OpenSocial on XING

Great opportunity for Turkish companies to gain access to millions of business professionals on XING
A n yone Can Build An App! OpenSocial on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 03 OpenSocial on XING

Ship it! | Jason Goldberg | Istanbul, June 2009 03 Ship It !

Ship it! | Jason Goldberg | Istanbul, June 2009 03 Ship it!
Fast as possible
Minimum required
Embrace feedback
Rapid iteration
Ship it!

Ship it! | Jason Goldberg | Istanbul, June 2009 Ship It! 03

Ship it! | Jason Goldberg | Istanbul, June 2009 03 Ship it! The socialmedian story
Fast
Cheap
With users

Stop debating and analyzing and start shipping!
Users know better!
03 Ship it!

Tweet your feature request is the new software model
Mayor of Twitterville
03 Ship it!

Ship it! | Jason Goldberg | Istanbul, June 2009 03 Public feedback forums

Ship it! | Jason Goldberg | Istanbul, June 2009 Ship It! 03

Presentation Titel | Author | City, 10/06/09 Thank you for your kind attention!

http://blog.xing.com	273
http://translate.googleusercontent.com	7
http://blog.openbc.com	3
http://212.1.42.41	1
http://207.46.192.232	1

Jason Goldberg, CPO XING AG, presents "Ship it!" in Turkey

by XING AG on Jun 10, 2009

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Jason Goldberg, CPO XING AG, presents "Ship it!" in Turkey — Presentation Transcript