Introducing the XING Partner Ecosystem

Online Press Conference, XING AG

Hamburg, July 22, 2009

Content

01 XING’s strategy: Creating user value through innovation

02 Introducing the XING Partner Ecosystem

03 What’s next?

The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

Critical mass Highly active users Loyal community Combining online & offline > 7.5 million users 601,000 payers 26,000 groups 201 ambassadors 90,000 events 460,000 attendees Source: Company information, as of March 2009 Notes: (1) DACH 60% activity rate (1) 146 million connections XING – The leading European professional network 01 Strong network effects in core markets ensure strong and sustainable competitive position

XING core benefits 01 The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

Creating user value through innovation 01 The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09 Groups Events Jobs XING Mobile Address Book Messages Search Profile etc. Continous innovation to create even more value for business professionals Company Profiles iphone app 2.0 Blackberry app Ask XING XING News Twitter Buzz “ Members you may know“ 13 partner apps: Social scheduling Collaboration Web meetings Sharing Travel News Edutainment ...

Creating user value through innovation Members benefit from variety of new features and services Developers benefit from reaching millions of business professionals XING benefits from rapid development, vertical expansion Win-Win Strategy 01 The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

Content

03 What’s next?

Introducing The XING Partner Ecosystem Enabled by OpenSocial 02 Launching today with 16 Initial Applications

Introducing The XING Partner Ecosystem Enabled by OpenSocial

16 Launch Apps

13 Partners

From 7 countries

Mix of global and local / European Apps

6 German Apps

02 The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

Introducing The XING Partner Ecosystem Enabled by OpenSocial OpenSocial application People Activities Notifications Professional network Service Provider Interface The OpenSocial Framework enables partners to easily integrate their applications into XING’s core functionality 02

Standard initiated by Google to enable common standards for writing applications for social networks

API between web applications and social networks

Further development by non-profit OpenSocial Foundation

Social networks involved include XING, LinkedIn, MySpace, Friendster, hi5, orkut and Ning

About OpenSocial: The XING Partner Ecosystem OpenSocial Facts 02 The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

XING is an OpenSocial container (it runs OpenSocial apps)

Partners develop applications for XING

Any interested party can potentially build an application and launch it on XING!

XING is the first social network to offer fully encrypted (i.e. safe) app usage

OpenSocial on XING: The XING Partner Ecosystem OpenSocial on XING 02 The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

02

Open

Professional

Rewarding

XING’s Applications Principles: The XING Partner Ecosystem XING’s Applications Principles The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

How The Applications Function 02 1. The Applications Directory: https://www.xing.com/opensocial View apps by Popular, Recent, Alphabetical

How The Applications Function 2. Add An Application: Every Application Has Its Own “Add App” Page 02 The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

How The Applications Function 3. Once Added, The Application Lives on The User’s XING Homepage 02

How The Applications Function 4. Each App Also Gets a “Canvas Page”, where The Full Functionality of The App Can Be Accessed 02

How The Applications Function 5. Apps Are Tightly Integrated Into XING & Enable Users to Interact With Their XING Contacts 02

How The Applications Function 6. As Contacts Use Apps, Activities Are Added to the XING News Feed 02

How The Applications Function 7. Applications Are Also Able to Create Messages & Notifications 02 The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

XING Applications: XING-Created Apps

Twitter Buzz, Ask XING, XING News

Launched first to test the platform

>160K users in first 8 weeks

02 The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

XING applications: XING News XING News: Aggregated news, filtered by network

XING News is a social news service that enables XING members to

Discover and share news from multiple sources

Let news be filtered by the XING community and their own XING contacts

 high degree of relevance and high interest factor

Comment on and rate individual news items

 facilitating interaction

between members

The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09 02

XING applications: Ask XING Ask XING: Ask Questions And Get Answers!

Ask XING enables members to

Ask questions and get answers

Make use of the collective pool of expertise that the entire XING community has to offer

Ask for advice and suggestions

Receive valuable input from others

Share their own knowledge with others

The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09 02

XING applications: Twitter Buzz

Twitter Buzz enables members to

Receive updates from Twitter for their keywords

Choose the keywords they are interested in

See the tweets for all languages or to select specific ones

Twitter Buzz: See what people say on Twitter about your keywords The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09 02

Launch Partner Apps Workspaces/file sharing Calendar/scheduling Polls/scheduling Travel community Travel organizer Mindmapping German news Stock prices Multilingual news Project Management Web meetings Slide sharing Business quiz game 02

Social scheduling The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09 The XING Partner Ecosystem 02

Doodle on XING is Doodle enhanced with XING's social features

Doodle brings social scheduling to XING:

Quickly find the right time for a group of professionals to meet

No e-mail volleys

Works with any calendar system

 Social scheduling: quickly find the right time to meet your XING contacts

Tungle.me enhances a XING‘s member‘s profile by:

Allowing their network to easily schedule meetings with them;

 No more back and forth to find a time to meet. Precious time saved

Works hand-in-hand with their existing e-calendars (Outlook, Google Calendar, iCal and Entourage).

 No more double-booking and automatic timezone management

TUNGLE.ME: Click-to-Meet Any Member The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

02 Collaboration/ project management/ workspaces The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09 The XING Partner Ecosystem

Huddle Workspaces: Collaborate with network connections, securely share documents and run private discussions

LOGO

Huddle Workspaces is a collaboration service that helps XING members work better together and includes:

Private workspaces: Securely share information and collaborate with your chosen network connections.

Discussions: Banish email threads and the ‘Reply All’. Run a discussion forum for your team, agree steps on your next project and share relevant web links.

File sharing: Store, share and back-up any type of files with 1 GB of free storage.

Create and edit files online: Create and edit (.doc) and (.xls) files within your browser.

Link your accounts: Instantly access your Huddle files from the XING network.

MindMeister: Collaborate on Mind Maps Brainstorm with others The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

Create and share mind maps online with ease

Brainstorm business ideas with others in real-time

Plan projects, manage meetings, get things done

 B e more creative by visualizing your thoughts

 Gather ideas and input from friends and colleagues

MindMeister is a visual collaboration tool that enables XING members to:

ZCOPE – Project management, collaborative and efficient

ZCOPE is a project management software that enables XING members to

Set up project teams among their XING contacts

Manage projects the efficient way

 no organization overhead

Upload version-controlled documents

Communicate via the project blog

 centralized communication

02 Collaboration/ web meetings The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09 The XING Partner Ecosystem

spreed is a Web Meeting and Telephone Conferencing service. spreed enables XING members

to meet with other members and people live in the web

to present and to share their desktop, PowerPoint and office documents  Meetings & Webinars

to create and manage conferencing rooms for worldwide web and telephone conferences  conference dial-in

SCREENSHOT Partner App spreed Unified Conferencing: Networking meetings for professionals The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

02 Sharing The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09 The XING Partner Ecosystem

Share presentations & documents with your contacts. The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

SlideShare app lets XING members:

Upload & share presentations & documents with contacts

Display their professional expertise, resume or skills on their profile

Do research on topics by finding relevant documents

View presentations & documents from their contacts

02 Travel The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09 The XING Partner Ecosystem

Dopplr: smarter travel. Share your trips, exchange tips on places to stay, eat and explore in cities around the world.

Dopplr is a service for smart travelers

It keeps a log of where you're going, where you've been, and things you've enjoyed along the way.

It shares your travel plans with trusted friends and colleagues, creating serendipity and efficiency.

It collects tips about places you’ve lived in or visited, creating a social atlas of shared experiences.

SCREENSHOT The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

travelload: Manage your mobility

organize, share and mobilize all your trips

travelload is a smart travel organizer that enables XING members to

Create itineraries

Share travel destinations and time of travel

Make appointments with contacts if they are nearby

Synchronize travel plans with mobile phones (iPhone, BlackBerry, Nokia & Co.)

Prepare an online travel expense report (at travelload.de)

SCREENSHOT Partner App The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

02 Relevant News The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09 The XING Partner Ecosystem

DW-WORLD.DE News provides international news & analysis:

Users choose individual settings: language, content and tabs

Languages available: German, English, Spanish, French, Russian, Portuguese, Turkish, Polish and Chinese

To read the whole article the user is forwarded to DW-WORLD.DE

DW-WORLD.DE News: the international and multilingual news service from Deutsche Welle The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

Finance community by wallstreet:online: Capital market information in the blink of an eye

The wallstreet:online app provides essential information for the smart investor:

Access to Germany’s largest finance community with over 500,000 unique users

Discussion of “hot spots” currently in the investors’ spotlight

Display and analysis of all major stocks and indexes, e.g. DAX, Dow Jones

SCREENSHOT Partner App The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

WELT ONLINE News T he latest news in your XING profile. Stay informed with your personal choice of topics.

From Politics to Economy, from Celebrities to Sports – all you need to know for business and small talk

Information at a glance: Your personal topics published on your own XING frontpage

Information filtered, suggested and rated by the XING Community

News to talk about: Share the news and discuss them within the XING Community and with WELT ONLINE

 Tailormade Information for You

WELT ONLINE News: Comprehensively informed, personalized und interactive The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

02 Edutainment The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09 The XING Partner Ecosystem

sueddeutsche.de CareerCamp is an interactive service that enables XING users to

Check their career opportunities by taking tests on a variety of subjects such as etiquette, general knowledge or personality

See their ranking among all participants, or just their contact network

Receive links to breaking news and the latest articles on job and career issues on sueddeutsche.de, the online portal of the Süddeutsche Zeitung, Germany‘s largest daily quality newspaper

Interactive social application with focus on personal career development The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09

Content

03 What’s next?

What’s next? Members benefit from variety of new features and services Developers benefit from reaching millions of business professionals XING benefits from rapid development, vertical expansion Win-Win Strategy 03 The XING Partner Ecosystem | XING AG | Hamburg, 22/07/09