''What kind of media institution
might distribute your media
product and why?''
FATEH KHALED 8703
After completing the opening title sequence and thinking of
which media institution might distribute my media
product and why, the options available have become
quite clear. As my opening title sequence is an
independent British film and of low budget, I think Vertigo
Films or Film 4 would be an ideal institution company to
distribute my media product.
The reason why I believe Vertigo Films would be an ideal
distributer for my opening title sequence is because
Vertigo Films are ‘championing new talent’, this
information was retrieved from their website. I believe
that our opening title sequence showcases the talent as it
stands out and creates a great sense of storyline.
Furthermore the company distributes a wide range of
genres which suggests that a thriller genre could be as
success as they are may not be as frequent.
The other company that could be an ideal distributor is Film
4. This is because like Vertigo, film 4 like to develop new
British talent and like to be leaders of innovation in the
British film industry. Furthermore they are known for
distributing films for growth in comparison to Warner
Brothers and other big distribution companies who
distribute for the gross revenue.
Film 4 is a cross media convergence, this means that it belongs
to the sister network Channel 4. Therefore if Film 4 decides to
distribute our film; it can be promoted via channel 4’s website
which is linked to Film4, E4 and more four.
Furthermore, if the film has a lot of potential other distributers
can help distribute the film, if so than other companies may
be international leading to more screenings in different
countries with the final result of greater revenue and audience
For example, Slumdog Millionaire (British independent film) was distributed
by several distributers such as:
- Pathé (UK)
- Eros Entertainment (India)
- Warner Brothers and Fox Searchlight Pictures (US)
- Icon Film Distribution (Australia)
Slumdog Millionaire is known as a ‘sleeper hit’ because it had little promotion
and was not expected to be so successful. The fact that Slumdog
Millionaire was released by multiple distributers from different countries
making it international meant that the film reached a more widespread
audience resulting into winning 7 BAFTA’s and nominated for 10 Academy
Awards in 2009 (winning eight).
After researching films that have been distributed by Vertigo
films I have discovered that many have received high
accolades. For example ‘Streetdance 3D’ has been
nominated for ‘best achievement in production’. As well
as ‘Monsters’ winning multiple awards and ‘The Football
Factory’ which is the biggest independent DVD of all
time; all which have been distributed by Vertigo films.
Another way of being promoted is promotion via internet and
social networking sites. Nowadays the majority of people are
on new media websites such as Facebook and Twitter.
Therefore the film can be promoted via these sites, this could
generate a lot of interest and create a ‘trend’ creating demand
for people to watch the film.
For example, the Facebook Page for ‘The Amazing Spider-Man’
has generated over 7 million ‘likes’, they update regular status’
in order to tease the audience and build the adrenaline.
As well as Facebook, there is a Twitter page for ‘The Amazing
Spider-Man’ which has over 150,000 followers, the moderator
of the account again teases the fans and also asks regular
questions such as ‘What are you looking forward most about
Amazing Spider-Man 2?’, this is a form of feedback so the film
developers know what the audience are most excited about.
As well as Facebook and Twitter, YouTube is also a very effective
way of promoting films, there are over millions of users on
YouTube and the website gets visited around 200 Billion times
Many films are promoted on the YouTube homepage across the
banner at the top (pictured below), it automatically plays the
video which can instantly gain an audience’s attention, this can
create a large chain of audience and also it could potentially
interest other distributors who could expand the budget.
‘Book Tickets’ this can create
more revenue as the audience
can instantly buy tickets to watch
‘Share Video’ you can also share the
trailer instantly with the click of a
button onto social networking sites
such as Google+, Facebook and
You can also click on ‘Apps’
or ‘Games’ which diverts
you to an online playable
As you can see the advertisement from 300: Rise of an Empire, there are
various types of social media, this is a form of synergy (more specifically a
tie in) where synergy products are released together which have been
produced by other companies which are related to the film. In this case,
the film, the app which is available on iPhone and Android and the online
I believe that my film has got the potential to be distributed
by film companies; more specifically independent British
As our thriller contains a lot of fast paced action it will
immediately gain the attention of many viewers on social
networking sites. This new media enables audience’s
thoughts to be tracked just by entering the film name
‘Vindicate‘, by doing so this will help increase viewing
figures as it will pass on from one person to another.
If our film was to be promoted further we could create a
website to track demographic trends and views of the
trailer to see how much potential it has to be successful.
For example the filmmakers of ‘RoboCop’ (2014) created a
website called ‘OmniCorp’ based on the film and teased
different robots from the film before its release, this
generated ‘hype’ and instantly grabbed the audiences
attention; Just by this the developers can track