Transcript of "1 google and yahoo in 5 minutes no joke"
1 Google and Yahoo in 5 minutes, No Joke!
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Table of Contents1. Advertise...or Die! Internet Options2. Advertising: Relationships vs Business Decisions3. Advertising on a budget Frequency, frequency, frequency4. Affiliate Internet Marketing-Can Buy Some Happiness5. Best Social Networking Sites
1 Google and Yahoo in 5 minutes, No Joke!Advertise...or Die! Internet OptionsThe world wide web has given us the great opportunity and freedom to do business all around theworld from wherever we may happen to be with just a connection to the internet. This sameadvantage is also available to billions of others, selling all sorts of products and services, many ofwhich will be similar to yours. Competition is, therefore, fierce and because of the sheer scale of theweb, unless your web site stands out and makes its presence known, your business will be doomedto mediocrity at best, if not failure, however excellent your product or service may be.For your business to succeed, it will need to differenciate itself in some way from others. You needto take serious and drastic measures to promote your website. Mercifully, advertising online can bedone in many ways, the best of which are listed below:E-Zines: The Magazines of the Online WorldThe themes are on specific subjects which are read by those interested in that particular subject.These readers are, therefore, potential customer for that product/service. Advertising your website inE-zines that are related to your business/product will almost guarantee to drive traffic to yourwebsite and help increase sales for your services/products. When advertising in E-zines, ensure thatyou do not advertise alongside competitors. Enquire beforehand whether there is a policy concerningposting competing advertisements. It would be a good preparatory measure to subscribe to theE-zine first prior to making a decision whether or not to advertise there. An E-zine that runs feweradvertisements is a better choice than one that runs many. To find publications that are relevant toyour business, look at the Online Directory of Ezines.Pay-Per-Click ProgramsThis is an excellent method to advertise your business without the risk of having advertised in thewrong place. With this method, you advertise your website, and only pay for those clicks on thelinks to it.Pay-Per-LeadHere, you pay only for those who download a trial, fill out a form, or enter a sweepstake, orwhatever you choose.Pay-Per-Click Banner AdsWith this method, you place a banner on an advertising site and you will only be charged for everyclick that your banner receives.Opt-In EmailThis is an ultra excellent way to advertise your business/website. With this method, you submit yoursales copy to your chosen company that will, in turn, email it out to those on its mailing list. Youshould exercise caution in your choice of which companies to use as some of the companiesadvertising their mailing lists as opt-in email service are sometimes really SPAM. An effective salesletter is essential when using opt-in mailing lists as, in their absence, your money, time and effortwill be totally wasted.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 4 of 11
1 Google and Yahoo in 5 minutes, No Joke!http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 5 of 11
1 Google and Yahoo in 5 minutes, No Joke!Advertising: Relationships vs Business DecisionsSuccessful businesses know the importance of building and maintaining good working relationships,whether it is with partners, employees, business or trade organizations, the government, mediarepresentatives, vendors, consumers, or the community at large. A business must carefully balancethe benefits of these interpersonal relationships and should never allow these relationships to blindtheir judgment especially when it relates to what is in the best interest of the businesss continuedsuccess and growthBuying advertising media based on interpersonal relationships is a common mistake made by manysmall businesses. This strategy throws the businesss strategic marketing plan into the winds ofchance in exchange for the warm and fuzzy feelings that come with doing business among friends.However, when the smoke clears the business has made costly advertising expenditures with little orno results and the long term negative effects may not readily be seen. Simply, the marketing /advertising expenditures have been made, the budget may or may not be busted, and the results maybe none to little measurable penetration into the businesss target demographic market segment.Is buying media from a friend in the business always bad? No, however in order to choose the mosteffective media channels a business must first consider the audience or customer it is trying to reach.Developing a strong sense of the target demographics buying and shopping patterns, interests andhobbies, entertainment and media choices for example will lend itself a tremendous benefit tomaking informed media buying choices. Once the advertising business has developed a strong senseof what media channels may prove to be the most effective it should try each a little at a timecarefully tracking the results of each. Once this is complete the business will be able to make aneducated decision on where to invest its marketing dollars, prioritizing expenditures into themediums that have proven results for the business. It is true that strong interpersonal relationshipsskills and the ability to develop and maintain good working relationships with a variety of people,businesses, and other organizations are imperative in todays business environments. However, theimportance of a well designed and implemented strategic marketing plan can not be understated andis paramount to the businesss development and longevity never taking second seat to friendship.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 6 of 11
1 Google and Yahoo in 5 minutes, No Joke!Advertising on a budget Frequency, frequency, frequencyIm illustrating the marketing challenges of a small business.If you dont remember anything else about marketing, remember this: Frequency is king.The more often you can get your name in front of your potential and current customers, the morelikely you will make a sale.Depending on what study you look at, people need to see your message anywhere from three to 27times before they act upon it.And, if you want to brand your business, then you need to get it in front of your customers as oftenas possible.How do you think Ivory Soap, Campbell Soup and Tide all built their brands so deeply into ourminds? Through years and years of repeatedly advertising. Thats why those brands pop into ourhead when we think about soap, soup or laundry detergent.So if you want to build your brand, then you need to advertise frequently.Theres another benefit to advertising frequently. It also helps your current customers.People like to know they made the right decision after they purchased something. How muchreassurance they need depends on how much they spend, but everyone needs some confirmationthey made the right decision. Your advertising can help.Studies have shown that people are more aware of car ads after they purchased a car -- specificallycar ads of the model they bought. And theyre more likely to both believe and approve of themessage. Again, because they want to know they made the right decision.So there are many good reasons to advertise frequently. Does that mean you have to spend afortune? Not necessarily. There are a few tricks you can use to get the frequency you need at a lowcost. (These are print tricks -- other advertising outlets, such as radio and online, well talk about infuture issues.)1. Make your ad as small as possible. Small ads cost less.2. Its better to schedule your ads to run all at once than spread them out. People will neverremember when they dont see your ad, only when they do. If they see your ad a lot in one week,theyre going to be under the impression you advertise all the time because they wont rememberNOT seeing your ad other weeks.3. Take advantage of any frequency programs your newspaper offers. And definitely sign a contract-- dont run ads under the open rate.Heres how it worked for PWC.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 7 of 11
1 Google and Yahoo in 5 minutes, No Joke!The newspaper had a program called "3 For Free." If you ran an ad three days in a row, you got thenext three days for free (the paper was published six days a week).We designed a tiny ad -- a one by two inch ad -- and we ran it six days in a row. Then we skippedthe next three weeks and did the same thing again the next month.After a year of doing this, PWC had people coming up to her telling her they saw her ad "all thetime." Business owners wanted to advertise on PWC because they could see the commitment PWChad to advertising. Brides and grooms were visiting PWC on a regular basis because they were being"reminded" monthly.What did all this cost? About $100 a month.But, a word of caution. It takes time to build a business and a brand. It wont happen overnight. But itwill happen, especially if you remember to keep getting your name in front of your customers andpotential customers as often as you possibly can.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 8 of 11
1 Google and Yahoo in 5 minutes, No Joke!Affiliate Internet Marketing-Can Buy Some HappinessEverybody is looking to get more money. As shallow as it may sound, money can buy happiness. Itcan buy the happiness that is peace of mind. Having money means you do not have to worry aboutpaying your bills or not having health insurance. It means you can buy the things you want and go tothe places you want. Money alone can not make you happy but it sure can help.But making that kind of money is difficult, working a conventional job will not net you the kind ofmoney you would like. So that is why so many people turn to the internet and make their ownbusinesses. Using affiliate internet marketing to promote their websites and grow them.While online businesses can make you a lot of money, do not buy into the hype that it is some getrich quick scheme. Even if it is on the internet, it is still a business and you need to treat it as such. Itwill require a lot of time and effort to build up. To that end there are several tips you can follow tohelp you out.1. Set work hours. While working whenever you want is nice, most of us lack the self discipline toactually do that. We would constantly go "oh Ill do that later" and when later comes, we will justsay that again until the day is already over. So for most of us we need a more structuredenvironment, which we can get from setting a specific schedule where we can work and use affiliateinternet marketing to promote our websites.2. Designate a work space. It is important to pick out an area in your house that will be used as yourwork area. Whether an officer or just a corner in a quiet area. Somewhere that you can go "ok, timefor work." it can help get you in the right mindset and push aside distractions that might hamperyour work.3. Have the necessary tools. Working online means you need some software to help you out. Thereare all sorts of programs out there that can help you run your business, so making use of these areimportant if you plan on being competitive.4. Connect with like minded individuals. There are a lot of people out there working on the sameniche as you, and some of them will have already succeeded and be making money. Contacting themand asking them for help on how to affiliate internet marketing and any other questions you mayhave is important.5. Maintain your health. This may seem a little silly and out of place, but when working online youand only you are responsible for the success of your business. If you get laid up from being sick,then your business suffers. As well the nature of your business means you will be spending a lot oftime in your chair, staring at your monitor. Make sure to take breaks as needed and get enoughexercise to compensate.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 9 of 11
1 Google and Yahoo in 5 minutes, No Joke!Best Social Networking SitesThere has always been social networking of one kind or another; however, it has taken on a wholenew meaning in recent years. When it comes to the internet, social networking refers to interactingwith groups of people and, by extension, the groups of people that they interact with. Using the bestsocial networking sites can help you to connect with more people, and do it in a more enjoyable way.If the 1960s through the 1980s were the Space Age, and the 1990s through the 2000s were theInformation Age, then the 2010s will like be known as the Social Networking Age, thats howrevolutionary it is. People are able to do all sorts of things on networking sites, and they can let theircontacts know what they are doing as well, and vice-versa.Here are some of the best social networking sites:Myspace was the first really popular networking site, but it is continuing to lose ground to Facebook.There are still a lot of Myspace users, and it offers a different environment than other social sites.For whatever reason, it seems as though musicians are attracted to it in large numbers. However,other people use it, too, so its worth checking out.Facebook is more than a website for a lot of people; its a way of life. Now, that may sound odd, butcasual observation shows that its true. Sure, there were the tech-savvy early adopters who werequick to jump on board as soon as they heard there was a new social website for them to try. Overtime, Facebook has become the site that everybody and their mother belongs to, and not just theirmother, but also their kids, cousins, old friends, old co-workers, distant family and acquaintancesfrom all over the world. There are tons of games with a social element to them, a built-in chatfeature, and the ability to quickly share thoughts, photos, videos and just about anything else aperson can think of.LinkedIn caters more to business people, and is all about networking in the truest sense of the word.If youre looking for a site where you can raise virtual farm critters and plant virtual crops, thenLinkedIn isnt for you. However, if you are looking to connect with professionals and would like toget yourself in front of more professionals, then LinkedIn is a must.Twitter uses the micro-blogging model to drive its site. People can share posts and follow oneanother, but the catch is that all posts have to be 140 characters or less. This appeals to people whoare in a hurry because they dont have to spend much time on any single post, and thats a big part ofTwitters charm.While these are some of the best social networking sites, there are plenty more out there. Rememberthat you will only get as much out of each site as you put into it, so be sure to participate if you wantto see results.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 10 of 11
1 Google and Yahoo in 5 minutes, No Joke!ResourceRepublished with authors permission by Vijian Narayanasamy http://GlobalWealthOp.com.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 11 of 11