Occasions is a new event planning business based in Islamabad, Pakistan. It is a privately owned sole proprietorship with minimal startup costs. The business aims to be one of the top three event planning specialists in the city by consistently fulfilling client wishes at a reasonable price. The owner plans to conduct most meetings at social venues while maintaining a professional image. Products and services will include party packages, guides, and event planning software to help those who cannot afford a full-service planner.