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XCMO 2013: Online & Offline Analytics Convergence (Peanut Butter & Chocolate)

by on Oct 15, 2013

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For most brands, digital marketing lives in its own world, yet we know there are a multitude of offline marketing and external factors than impact results. Adometry's Tim McDonough provides a road-map ...

For most brands, digital marketing lives in its own world, yet we know there are a multitude of offline marketing and external factors than impact results. Adometry's Tim McDonough provides a road-map and examples of bringing media mix modeling together with digital marketing attribution to better understand real results.

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