Many of you know, Google Analytics (my former product) is widely used across many online properties. In the online customer journey of “awareness … consideration …”, each channel has different conversion characteristics. The numbers here refer to the “Assist to Conversion Ratio”.
Walls=Barriers to understanding...Channel knowledge vs holistic consumer knowledgeComcast storyThus...for marketing, Big Data is best used not to build a new data silo, but to break down the Walls between silos
Earlier we talked about Abilitec Powering the Single View of the Customer for traditional channels but it was time for us to use the power to help Tame the Chaos that is the cookie based world.