xcmo cross-channel marketing optimization adometry social engagement consumer engagement multi-channel marketing mobile analytics offline conversions paul pellman old spice wieden+kennedy creative process brand marketing lenovo social marketing ajit sivadsan digital ecommerce big data marketing michael perlman facebook rads jayasundera milward brown digital comparison shopping mobile attribution contextual marketing omni-channel marketing steve briley acxiom analytics reporting usaa robert wellborn integrated marketing brandon bethea justin schuster adaptive audience in-store conversions liveramp integrated marketing metrics cross-channel campaigns tina moffett forrester marekting measurement marketing analytics cross-channel optimization marketing attribution marketing performance management mobile device connection tapad are traasdahl social media facebook conversion rate blitzmetrics dennis yu social roi online analytics economist tim mcdonough brett jewkes nascar audience engagement mobile marketing mix jeremy wacksman phil mui customer experience audience management jonathan margulies winterberry group audience engagement omnichannel
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