Wyeth Killip Harnessing Social Media to Develop a Professional Brand


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Presentation on how to Harness Social Media to Develop a Professional Brand. Answers how to build, engage, and leverage your network. Wyeth shares proven strategies using social media to expand business development, develop a professional brand and grow your network in just minutes a day.

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Wyeth Killip Harnessing Social Media to Develop a Professional Brand

  2. 2. HowDo IUse it @wyethkillip #WashUAsk
  3. 3. WHAT IS A PROFESSIONAL BRAND? Greeks called it “Areté” Knights called it “Honor” Simply put, it is your reputation How do you want to be perceived? – By your clients? – By your prospects? – By your business colleagues? – By your business partners? – By your future employer? @wyethkillip #WashUAsk
  4. 4. WHY SHOULD I USE IT? What do you want to get out of it? Are you job seeking? Are you in a business development role? Did you start your own company? Does compliance even allow you to? Does your role depend on engagement with customers? Are your competitors using it? What is my primary goal? What am I currently doing and is it working? @wyethkillip #WashUAsk
  5. 5. SOCIAL MEDIA STRATEGY - 7 CONSIDERATIONS1. What do you want to accomplish?2. How will you show your uniqueness?3. Who do you want to reach?4. What does your audience want to know about you?5. How often will you have time to update your social networking accounts?6. Do you really have the discipline to contribute regularly with fresh news or information?7. How will your actions be perceived and how will that impact your professional brand development day to day? @wyethkillip #WashUAsk
  6. 6. SOCIAL MEDIA TACTICS: UNIFY YOUR SOCIAL MEDIA CHANNELS Choose a consistent name, www.linkedin.com/in/wyethkillip Keep your message consistent across each social media channel Use a professional picture Place links to connect in your email signatures @wyethkillip #WashUAsk
  7. 7. SOCIAL MEDIA TACTICS- GROW YOUR NETWORK Network, network, network The key to being “interesting” is to be interested Join a group, start a group Crossover from online to in-person What do you say? Step 1.Send Email: Hi {First Name}, It was great meeting you at {Name of Networking Event}. My contact information is below. Feel free to add me on LinkedIn. Should you be interested in connecting live, I’d welcome the opportunity to see how we can help each other. My best, Wyeth Step 2 Follow-up with a phone call to setup coffee. @wyethkillip #WashUAsk
  8. 8. HTTP://INMAPS.LINKEDINLABS.COM/ @wyethkillip #WashUAsk
  9. 9. SOCIAL MEDIA TACTICS- ENGAGE YOUR NETWORK Share thought leadership Invite connections to talk to your networking group Invite business colleagues to events RSVP for events and post them to LinkedIn and Twitter Use hub and spoke approach Build triads- Tribal Leadership @wyethkillip #WashUAsk
  10. 10. SOCIAL MEDIA TACTICS-LEVERAGE YOUR NETWORK Build a target list of who you would like to connect with Search the company name on LinkedIn @wyethkillip #WashUAsk
  11. 11.  Search for similar companies using key words from company description and continue to build your target list @wyethkillip #WashUAsk
  12. 12. SOCIAL MEDIA TACTICS-LEVERAGE YOUR NETWORK7 Step Referral Process  Step 1 - Ask nicely  Step 2 - Help them to think of someone  Step 3 - Ask them why they thought of this person  Step 4 - Request an introduction  Step 5 - Tell them you will stay in contact  Step 6 - Treat the first call like a cold call  Step 7 - Keep them posted @wyethkillip #WashUAsk
  13. 13. SOCIAL MEDIA TACTICS- GROW, ENGAGE, AND LEVERAGE YOURNETWORKSocial Media Action Plan Networking and Social Media – Networking events or meetings you will attend each week – How many new connections you will make each week – People to send an item of interest to each week (links to blogs, articles, etc.) – Events or meetings you will invite a prospect or partner to attend with you – Meetings to hold with referral sources on a weekly basis. Referrals – How many referrals to give each week – How many referrals to request each week @wyethkillip #WashUAsk
  14. 14. QUESTIONS @wyethkillip #WashUAsk
  15. 15. @wyethkillip #WashUAsk