SEO with RoboHelp

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These slides are the accompanying slides of my webinar SEO with RoboHelp. You can view the webinar on http://adobe.ly/12YlsHB

In this webinar I show you what SEO is and how you can use SEO techniques to make content easier to find for your readers. We will look a general best practices for SEO but also at RoboHelp specific features that help your users find the content they need.

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  • There are no default capabilities in RoboHelp for Microdata. And I don't think it's important in the context of RoboHelp.
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SEO with RoboHelp

  1. 1. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Optimizing your RoboHelp content for best SEO resultsMaxwell Hoffmann | Adobe Product Evangelist | Twitter @maxwellhoffmann | mhoffman@adobe.comWillam van Weelden | Tech Writer, etc. | www.wvanweelden.eu | contact@wvanweelden.eu
  2. 2. © 2012 HyperWrite Pty Ltd . All Rights Reserved.About Adobe2 74 Offices in 43 Countries Corporate Headquarters inSan Jose, California Founded in December 1982 $4.2 billion in revenue in FY2011 More than 10,000 employees Adobe donates a minimum of 1%of net income to philanthropyWe simplify complicated, inefficient, and expensive workflows.We enable more engaging, compelling content.We drive greater return from digital media and marketinginvestments.
  3. 3. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Upcoming webinars May 1Database Publishing with FrameMaker 11 –When your print color catalogue is too importantto give uphttp://adobe.ly/WWfS5x May 2"FrameMaker & DITAToo DITA CMS"http://adobe.ly/10sZCZ8 May 9“HYPERWRITE Sess 3) Separation of Content and Form”http://adobe.ly/12Xv3OF3
  4. 4. © 2012 HyperWrite Pty Ltd . All Rights Reserved.Your Webinar Host: MAXWELL HOFFMANN Adobe Global Product Evangelist,Technical Publishing (Tech Comm Suite) Former Product Manager and Sales Training Directorfor Frame Technology 15 years in translation industry, working on“whatever documents walked through the door” Trained over 1,200 people in hands-on,scalable publishing solutions Claims to have published or touched up over 1,000,000 pages!4
  5. 5. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Your Webinar Guest Willam van Weelden Dutch technical writer Background Bachelor of Education Bachelor of Philosophy Master student Philosophy Hobbies: reading, studying, philosophy5
  6. 6. SEO withRoboHelpAllow readers to find relevant content
  7. 7. What is SEO?Optimize your helpOptimize your contentRoboHelp specific featuresProgramme
  8. 8. Search Engine OptimizationGoal: More relevant visitorsOptimizing content for readersAccessibilityFindabilityQuality of content is the best optimizationWhat is SEO?
  9. 9. Simple to understand URLsWrong:http://example.com/cnt/img/imgaccs.htmCorrect:http://example.com/images/image_accessibility.htmOptimize your help
  10. 10. Provide a TOCProvide hyperlinks in topicsSensible anchor text:Wrong: Click here for more information.Right: For more information, see Image accessibility.Style links so users can recognize themOptimize your help
  11. 11. Sensible navigationFrom simple content to complex contentLink only relevant topicsOptimize your help
  12. 12. Topic titlesBriefDescriptiveUniqueOptimize your help
  13. 13. Begin every page with a concise summary orintroductionThis text is visible in in search resultsOptimize your help
  14. 14. Add important terms to heading 1 tagsBegin paragraphs with important termsOptimize your help
  15. 15. Easy-to-read textOne topic per pageOptimize your content
  16. 16. Headings are for structureStyled paragraphs are not headingsOptimize your content
  17. 17. Use descriptive image namesProvide alternative text and titles for imagesOptimize your content
  18. 18. Provide an indexMake it count: avoid the index wizardIndex keywords are part of RoboHelp’s searchmechanismSearch keywordsRoboHelp specific features
  19. 19. Questions?Visit me at: www.wvanweelden.eu
  20. 20. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Special Event: May 5, Atlanta: Free Adobe Day at STC Summit http://adobeday.campaignsandevents.com/Default.aspx20REGISTRATION DEADLINE: May 1st
  21. 21. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Special Event: June 12th, Manchester, UK: Free Adobe Day at UA Europe http://adobedayatuaeurope.campaignsandevents.com/21
  22. 22. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22Today’s Focus: TCS with FrameMaker & RoboHelpIf you purchased TCS4 betweenJuly and Oct 16th, get your freeupgrade to Acrobat XI:http://adobe.ly/WZcyX5
  23. 23. © 2012 Adobe Systems Incorporated. All Rights Reserved.http://www.adobe.com/products/robohelp.html23
  24. 24. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24Extend the frontiers oftechnical content creationand consumptionNow subscribeat US$ 69/ monthFind out more: adobe.ly/Qp18q9
  25. 25. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.FrameMaker 11 = CODiE Award winner 201325
  26. 26. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26Q&A
  27. 27. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Contact Information27InformationWillam van WeeldenWriter/Functional designerWeb www.wvanweelden.euEmail contact@wvanweelden.euMaxwell HoffmannAdobe Systems, Inc.Product EvangelistBlog blogs.adobe.com/techcommBlog blogs.adobe.com/mbhoffmannTwitter @maxwellhoffmann & @AdobeTCSEmail mhoffman@adobe.comWeb www.adobe.comLinkedIn www.linkedin.com/in/maxwellhoffmannFacebook Adobe Technical Communication ProfessionalsPreviously recorded eSeminars: http://adobe.ly/qo3pzcCalendar of upcoming eSeminars: http://adobe.ly/xdzOYa

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