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SEO with RoboHelp

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These slides are the accompanying slides of my webinar SEO with RoboHelp. You can view the webinar on http://adobe.ly/12YlsHB …

These slides are the accompanying slides of my webinar SEO with RoboHelp. You can view the webinar on http://adobe.ly/12YlsHB

In this webinar I show you what SEO is and how you can use SEO techniques to make content easier to find for your readers. We will look a general best practices for SEO but also at RoboHelp specific features that help your users find the content they need.

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  • There are no default capabilities in RoboHelp for Microdata. And I don't think it's important in the context of RoboHelp.
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  • 1. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Optimizing your RoboHelp content for best SEO resultsMaxwell Hoffmann | Adobe Product Evangelist | Twitter @maxwellhoffmann | mhoffman@adobe.comWillam van Weelden | Tech Writer, etc. | www.wvanweelden.eu | contact@wvanweelden.eu
  • 2. © 2012 HyperWrite Pty Ltd . All Rights Reserved.About Adobe2 74 Offices in 43 Countries Corporate Headquarters inSan Jose, California Founded in December 1982 $4.2 billion in revenue in FY2011 More than 10,000 employees Adobe donates a minimum of 1%of net income to philanthropyWe simplify complicated, inefficient, and expensive workflows.We enable more engaging, compelling content.We drive greater return from digital media and marketinginvestments.
  • 3. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Upcoming webinars May 1Database Publishing with FrameMaker 11 –When your print color catalogue is too importantto give uphttp://adobe.ly/WWfS5x May 2"FrameMaker & DITAToo DITA CMS"http://adobe.ly/10sZCZ8 May 9“HYPERWRITE Sess 3) Separation of Content and Form”http://adobe.ly/12Xv3OF3
  • 4. © 2012 HyperWrite Pty Ltd . All Rights Reserved.Your Webinar Host: MAXWELL HOFFMANN Adobe Global Product Evangelist,Technical Publishing (Tech Comm Suite) Former Product Manager and Sales Training Directorfor Frame Technology 15 years in translation industry, working on“whatever documents walked through the door” Trained over 1,200 people in hands-on,scalable publishing solutions Claims to have published or touched up over 1,000,000 pages!4
  • 5. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Your Webinar Guest Willam van Weelden Dutch technical writer Background Bachelor of Education Bachelor of Philosophy Master student Philosophy Hobbies: reading, studying, philosophy5
  • 6. SEO withRoboHelpAllow readers to find relevant content
  • 7. What is SEO?Optimize your helpOptimize your contentRoboHelp specific featuresProgramme
  • 8. Search Engine OptimizationGoal: More relevant visitorsOptimizing content for readersAccessibilityFindabilityQuality of content is the best optimizationWhat is SEO?
  • 9. Simple to understand URLsWrong:http://example.com/cnt/img/imgaccs.htmCorrect:http://example.com/images/image_accessibility.htmOptimize your help
  • 10. Provide a TOCProvide hyperlinks in topicsSensible anchor text:Wrong: Click here for more information.Right: For more information, see Image accessibility.Style links so users can recognize themOptimize your help
  • 11. Sensible navigationFrom simple content to complex contentLink only relevant topicsOptimize your help
  • 12. Topic titlesBriefDescriptiveUniqueOptimize your help
  • 13. Begin every page with a concise summary orintroductionThis text is visible in in search resultsOptimize your help
  • 14. Add important terms to heading 1 tagsBegin paragraphs with important termsOptimize your help
  • 15. Easy-to-read textOne topic per pageOptimize your content
  • 16. Headings are for structureStyled paragraphs are not headingsOptimize your content
  • 17. Use descriptive image namesProvide alternative text and titles for imagesOptimize your content
  • 18. Provide an indexMake it count: avoid the index wizardIndex keywords are part of RoboHelp’s searchmechanismSearch keywordsRoboHelp specific features
  • 19. Questions?Visit me at: www.wvanweelden.eu
  • 20. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Special Event: May 5, Atlanta: Free Adobe Day at STC Summit http://adobeday.campaignsandevents.com/Default.aspx20REGISTRATION DEADLINE: May 1st
  • 21. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Special Event: June 12th, Manchester, UK: Free Adobe Day at UA Europe http://adobedayatuaeurope.campaignsandevents.com/21
  • 22. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22Today’s Focus: TCS with FrameMaker & RoboHelpIf you purchased TCS4 betweenJuly and Oct 16th, get your freeupgrade to Acrobat XI:http://adobe.ly/WZcyX5
  • 23. © 2012 Adobe Systems Incorporated. All Rights Reserved.http://www.adobe.com/products/robohelp.html23
  • 24. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24Extend the frontiers oftechnical content creationand consumptionNow subscribeat US$ 69/ monthFind out more: adobe.ly/Qp18q9
  • 25. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.FrameMaker 11 = CODiE Award winner 201325
  • 26. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26Q&A
  • 27. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Contact Information27InformationWillam van WeeldenWriter/Functional designerWeb www.wvanweelden.euEmail contact@wvanweelden.euMaxwell HoffmannAdobe Systems, Inc.Product EvangelistBlog blogs.adobe.com/techcommBlog blogs.adobe.com/mbhoffmannTwitter @maxwellhoffmann & @AdobeTCSEmail mhoffman@adobe.comWeb www.adobe.comLinkedIn www.linkedin.com/in/maxwellhoffmannFacebook Adobe Technical Communication ProfessionalsPreviously recorded eSeminars: http://adobe.ly/qo3pzcCalendar of upcoming eSeminars: http://adobe.ly/xdzOYa