Wunderman Wisdom & Wine May 2012

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Wunderman Wisdom & Wine May 2012

  1. 1. Stories from the RoadTales from the SxSW Interactive Conference
  2. 2. What is SXSW?http://www.flickr.com/photos/samsungusa/6988771523/
  3. 3. Dedicated Website
  4. 4. “But which agency provided the bestcoverage of all the heady talks?... I thinkWunderman was the mostcomprehensive.”
  5. 5. Notes from SxSW
  6. 6. •••• Fundamentals• Some shout outs
  7. 7. What’s the deal? Why does it matter?http://www.flickr.com/photos/kk/6826896474/in/pool-35034355638@N01
  8. 8. It’s a place where brands launch new products and serviceshttp://demo.tracx.com/sxswinfographic/
  9. 9. It’s a place where startups debut ideas and connect with fundinghttp://demo.tracx.com/sxswinfographic/
  10. 10. You also like “Words with Friends.” I guess that’s good?“Gives you a sixth “Fun & safe way to “Discover your hidden sense” meet new people” connections”
  11. 11. It’s a place where thenew Angry Birds gets released.[ It’s a place where geeks lost control over Angry Birds ]
  12. 12. Q: Who was the most talkedabout technology company at2012 SxSW?
  13. 13. NIKE as aTech Company
  14. 14. Add toCulture
  15. 15. Add to culture
  16. 16. Add to DriveCulture Culture
  17. 17. Add culture that leads touseful marketing
  18. 18. Add culture that leads touseful marketing
  19. 19. Add Culture that leads to Useful Marketing thatleads to Behavior Change
  20. 20. Add to culture thatleads to usefulmarketing that leadsto behavior change
  21. 21. Drive culture that leads to useful marketingthat leads to behavior change
  22. 22. Behavior change creates stories
  23. 23. DriveBehavior change Culture creates stories
  24. 24. Behavior change Drive creates stories Culture
  25. 25. Add to culture, don’t sponsor it.Do it by providing marketing that is useful.Doing so will create behavior change (and stories).
  26. 26. Q: Who unveiled the buzziest newservice by building social into thecenter of their establishedproduct?
  27. 27. Turning Content into Commerce?More like turning Customers into Marketers
  28. 28. Sync & Tweet
  29. 29. Earn a place in line
  30. 30. Get your Tickets
  31. 31. There was one place at SXSW thatwas as old school as it was newschool
  32. 32. Navigating the Tradeshow
  33. 33. It wascrowded
  34. 34. Talk to the right51 person
  35. 35. Talking to customers52
  36. 36. “We only do face to face meetings”53
  37. 37. A few more worth ashout out
  38. 38. Homeless Hotspots:
  39. 39. Your excuse is over:
  40. 40. Click on the ad:
  41. 41. It’s Alive:
  42. 42. In conclusion Convergence is over it’s about the blur NIKE is Technology and AMEX is SocialThese efforts were about Creating Action That lead to behavior change That will lead to loyalty

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