Hardware specific apps are more tightly integrated into the device than a browser
“ But a browser can do some / all of those things”
So hardware integration can be achieved in a browser – but its rare.
<ul><li>Mobile web usability [generally] sucks: </li></ul><ul><li>Small screens </li></ul><ul><li>Awkward input </li></ul><ul><li>Download delays </li></ul><ul><li>Poor site design </li></ul>So says Jakob Nielsen…and he knows a thing or two about usability!!! Apps mitigate a lot of these issues
But if the sites are properly designed for the mobile “touch web” then they can be used in browsers
Taptu provide mobile touch web search functions This data seems to suggest that the mobile “touch” web is going to outpace the development of apps… but is it really?
Data hungry functions are better suited to an app environment. If e-mail could be adequately handled in the browser, why do Blackberries exist (and command such share)?
Ever lost these? Search is stupid – you know what you want, you just don’t know where to find it The browser is predicated on the idea of seeking what you want on the web.
But we are moving from a search-based web to a web that delivers what we want based on our expressed and implied preferences
Pulse News Reader is an example of the next generation of apps delivering info to us rather than us having to go and find it
<ul><li>Siri in the US is an app that you can speak to ask it to do things – like a PA </li></ul><ul><li>“ What’s a good sushi restaurant near here?” </li></ul><ul><li>“ Book me a table please Siri” </li></ul>
It’s both, but undoubtedly the App Store is helping Apple’s market capitalisation “ The global market for mobile applications is expected to more than triple from just under $10 billion at the end of 2009 to $32 billion in 2015” “ In April 2009, Apple had 35% of the download market but only 1% of the mobile device install base”
An Apple dictatorship cannot be good for the Web