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2. ANGELA WARNER
Communications Designer
I’m Angela Warner—a writer, graphic designer, content curator,
social media strategist and digital marketer. I craft messages
for distinct audiences in ways that inspire, engage, inform and
involve. I’m equally experienced and adept at print and digital
media, and I enjoy transforming good ideas into tangible as-
sets that create measurable impact.
I believe that good communication is an interactive experi-
ence, and audiences deserve information that’s creative, ac-
cessible, understandable, useful, memorable, and beautiful. My
passion is improving that experience for my clients and their
audiences through outstanding writing and design.
www.WriterDesignerATL.com
WriterDesignerATL@gmail.com
Q 404.692.1513
l LinkedIn.com/in/WriterDesignerATL
B @PinkRocktopus
3. WORK EXPERIENCE education
Southern Association of Independent Schools Pine Manor College
Communications Manager | 1/2011 - 6/2012 Brookline, MA
Designed and implemented an integrated organizational rebrand and social media strategy that Communications
increased member engagement by more than 400 percent. Newsletters consistently performed at 1/1999 - 6/2001
three times the industry average.
• eNewsletter design, content development and analytics Brevard Community College
• Corporate brand identity redesign Cocoa, FL
• Mobile app project design, direction and execution Humanities
• Multi-channel social media engagement strategy and online community management 9/1997 - 12/1998
West Georgia Technical College competencies
Marketing Specialist | 1/2010 - 12/2010 • Adobe Photoshop, Illustrator, and
Wrote and designed an award-winning annual report that was nationally recognized for excellence InDesign
in college publications; created a complete brand and mascot identity for the college’s first season • MS Office suite and Google Docs
in collegiate athletics. • Web-based social management
• Press releases, media relations, public relations strategy tools and aggregators
• Special event/fundraiser planning and promotion • Analytics applications
• Institution-wide digital image archive creation • Email marketing platforms
• Print newsletter content, design and production • Grantwriting and fundraising
• Athletics program brand identity campaign management
Professional
Legacy World Missions
Marketing and Development Director | 11/2006 - 1/2010 Affiliations
Served as public relations and communications director for a growing international nonprofit orga- Interaction Design Association
nization working with orphaned and vulnerable children in Uganda. Secured federal and foundation Atlanta Web Design Group
grants in excess of $500,000 in first year of operation.
• Grantwriting and fundraising
• Nonprofit board development and volunteer recruiting
• Donor engagement strategy via print, web and social media
• Program management
• Brand identity development
RESUME
4. When SAIS wanted to pursue new opportunities to add value to mem-
bership, I designed an optimized YouTube channel to encourage net-
working and skill-sharing among members while promoting SAIS events.
Branding the channel as SAIStalks: Independent Ideas, the channel was
seeded with member interviews where veteran school administrators
shared success stories, favorite career moments and best practices.
These interview videos—collected at a conference, filmed entirely on
iPads and produced in-house—were soon expanded to include presentations, slide decks, virtual book club discussions and annual reports.
The channel was launched exclusively through social media/digital newsletters to a core audience of approximately 2,800 potential viewers. Within 9
months, SAIStalks received more than 3,400 video views, showing widespread audience engagement and viewer retention. Member survey responses
indicated that users saw the channel as a valuable professional development resource, delivering relevant, usable information in ten minutes or less, 24
hours a day.
Video examples:
Accreditation Report: http://bit.ly/Q1fjVQ
Interview/Feedback: : http://bit.ly/OLZOvT
videocasts
Event Marketing: http://bit.ly/MuBaVb
5. Produced content and design for two monthly newsletters;
developed a cross-platform mobile application for annual
member conference.
See complete archive at: http://bit.ly/SAISenews
Content marketing:
newsletters, social
engagement
6.
7. In 2007, I wrote a federal grant proposal for a Georgia-based
charity working with orphaned and vulnerable children in Ugan-
da. The proposal resulted in a multi-year partnership with US-
AID that fed 10,510 children and provided life-saving medica-
tion and malaria intervention.
Nearly five years after completing the grant proposal, I was
called in again to help share the results. This annual report
showcases the successes of the program and was the final
product of a complete logo redesign and rebrand, data anal-
ysis, information architecture, style guideline development,
copywriting and publication design.
More at http://bit.ly/LWMreport
case study
annual report
8. ACCREDITATIONrulebreakers
embracing the rebels and
FORWARD:
for several years, transi-
tioning to paperless busi-
ness offices, paperless
(or nearly so) classrooms,
and making concerted
efforts to reduce the
quantity of consumables.
Every year, more independent schools are embracing E-books are moving be-
emerging technology and inventing new ways to present yond the fad phase into everyday accep-
tance, and B.Y.O.D. (bring your own device)
their accreditation documentation. SAIS Vice President of or a school sponsored laptop/netbook pro-
Accreditation & School Services Damian Kavanagh explains gram is becoming commonplace. With this
why the classic three-ring binder may be a thing of the past. remarkable evolution in the tools we use
to educate and in the way we expect stu-
dents to access information, why in the world
would we remain on the outside looking in
as we present our accreditation materials to
THERE IS THIS SAYING—A STUBBORN teams (in a big stack of binders filled with
reams of photocopies)?
MYTH, REALLY—THAT ACCREDITA- As a community, we firmly believe that ac-
creditation serves the school—the school
does not serve the accrediting agency. SAIS
TION AGENCIES ACCREDIT BASED ON encourages schools to approach their ac-
creditation with the same uniqueness they
approach the education of each child in their
THE WEIGHT OF YOUR SELF-STUDY
and the sheer volume of the documentation you present to your visiting team. A
school. One of the unwavering hallmarks of
the independent school is that every student
school with a self-study report that weighs more than 14 pounds is very likely is celebrated for their individuality; why
to get reaccredited—but woe betide the school that turns in a report that shouldn’t accreditation help celebrate the in-
comes in under 14 pounds. (In imperial measurement. 14 pounds is equal to dividuality of each school? Quality is never
one stone, and that would be the academically acceptable measure of quality formulaic and as we heard Rush Kidder,
– in 1585 at least.) By this quality metric, our student’s bookbags must be the keynote speaker at the 2011 SAIS Annual
equivalent weight of a 1969 VW Beetle, otherwise real learning isn’t taking Conference say (www.sais.org/talks), “inno-
place. vation will flow from independent schools.”
Maybe it is time to rethink this approach. SAIS schools have been going green Here are a handful of examples in which
collateral
9. Join SAIS and World Ocean School aboard
rosew y
a
www.sais.org/roseway
collateral
14. WGTC Baseball Home Jersey Graphic (White)
Chest (top, rotated at -6 degrees), Sleeve (WGTC only, bottom)
Font: Kelvinized; skew at 160% height, inc. kerning by 30%
branding WGTC Baseball Away Jersey Graphic (Black)
Chest (top, rotated at -6 degrees), Sleeve (WGTC only, bottom)
Font: Kelvinized; skew at 160% height, inc. kerning by 30%
Tackle Twill:
Gold Fill, Black Outline
NOVEMBER 2010
Tackle Twill:
Gold Fill, Black Outline 1, White Outline 2
NOVEMBER 2010
