0
Greater Philadelphia Green Business
                   Program and Commitment



                        David Calloway
  ...
If the video doesn’t launch, copy-paste this string into your browser:
                            http://www.youtube.com/...
Purpose of this presentation
      What Green IT is, and why I’m excited about it
      Why Green IT matters to your organ...
To update on local Green IT successes
      To share ideas to help your IT folks go Green
      To make the case that Gree...
The key to Green IT,
    To paraphrase Green IT for Dummies:


       Ignoring Green IT will cost you money.

          Pr...
What is Green IT?
    Forrester Research identifies two kinds:
      Green IT 1.0 makes IT more sustainable.
      Green I...
Been in IT most of my career,
      and an Environmentalist most of my life
      Love advocating for things I believe in
...
Why your Organization will
           get Excited about Green IT

      Fast payback
      Strong grass roots support like...
IT is a resource hog, and getting worse
      IT budgets are rising; many grew even while
      economy was shrinking*
   ...
What IT does is inherently Green:*
      ◦ Large amounts of data can move long
        distances at very little cost
     ...
If the video doesn’t launch, copy-paste this string into your browser:
        http://www.youtube.com/watch?v=lhuQC8sfGE4&...
Shareholder expectations, diversity
      Costlier process resources: caps off electric
      rates, water shortages
     ...
Climate change
      Fossil fuels declining, demand increasing
      Disposal of wastes- hazardous and
      voluminous
  ...
Stakeholder expectations
      Market expectations
      Legislative and regulatory pressures
      Fears of “Greenwashing...
Technology

      Virtualization, Cloud computing, scalable
      power & cooling, mobile computing…
      Web 2.0— Social...
Clinical toxicology and forensic testing laboratory
      Customers are healthcare providers, medical
      researchers, c...
Forrester Research defines levels of Green IT
     Green IT 1.0: Make IT more sustainable
     Green IT 2.0: Use IT to mak...
The Green Data Center
     The Data Center is not an office:
     up to 100x the power appetite per square
     foot of an...
Green
 Solutions:
 • Outsourcing
 • Consolidation
 • Virtualization
 • Cloud Computing
 • Deduplication
 • Free and cheap ...
Local Example: Manko Gold Katcher & Fox,
     Bala Cynwyd

      Environmental and Energy Law Practice
      Sustainabilit...
Local Example:
    Morgan Lewis, Philadelphia

      Walk the Talk: Law firm serves Energy, Clean
      Tech and Green IT ...
David Calloway   January 26, 2010   22
What makes an enterprise effective and lean,
      also makes it clean and green
      Old mantra: “Reduce, Re-use, Recycl...
Enterprise Carbon Accounting
      Real-time Collaboration: Projects, Tracking,
      Monitoring, Workflow, Process Flow,
...
Customer: Tennant Company, Minneapolis, MN
      Environmental mission: longer-lasting concrete
      surfaces avoid damag...
If the video doesn’t launch, copy-paste this string into your browser:
     http://www.youtube.com/watch?v=KD_pnHv_TTg&fea...
Seek to create a sustainability partnership
      with IT, and individual ITers.
      There’s always a business case for ...
Why a Sustainable Future?
               Because there is no other kind.
David Calloway
                                  ...
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012809a The Case For Greening It

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What makes IT greener also makes it more effective and less costly.

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Transcript of "012809a The Case For Greening It"

  1. 1. Greater Philadelphia Green Business Program and Commitment David Calloway Green IT Catalyst Green IT Digest and WriteBrain Communicates Technology January 28, 2010
  2. 2. If the video doesn’t launch, copy-paste this string into your browser: http://www.youtube.com/watch?v=VSNFE6eUjfY; OR, in YouTube.com, find “IBM tree hugger” David Calloway January 26, 2010 2 http://GreenITDigest.blogspot.com
  3. 3. Purpose of this presentation What Green IT is, and why I’m excited about it Why Green IT matters to your organization The Challenges and Opportunities in Greening IT Trends Driving Green IT Present and Future of Green IT Green IT 1.0: Cleaning up IT Green IT 2.0: IT Cleaning up The World David Calloway January 28, 2010 3
  4. 4. To update on local Green IT successes To share ideas to help your IT folks go Green To make the case that Green and IT belong together, and that— IT’s participation is strategically vital to sustainability initiatives David Calloway January 28, 2010 4
  5. 5. The key to Green IT, To paraphrase Green IT for Dummies: Ignoring Green IT will cost you money. Pretty much everything that makes IT greener also reduces expenses. David Calloway January 28, 2010 5
  6. 6. What is Green IT? Forrester Research identifies two kinds: Green IT 1.0 makes IT more sustainable. Green IT 2.0 uses IT to make everything else more sustainable. Examples Green IT 1.0: Hewlett Packard cuts global computing platform costs in half, from 4% to 2% of annual revenue— about $1 billion a year. Green IT 2.0: IBM cuts Stockholm’s traffic congestion 18%-- and growing. This is not your Father’s DP Department. Father’ David Calloway January 28, 2010 6
  7. 7. Been in IT most of my career, and an Environmentalist most of my life Love advocating for things I believe in Fast-growing segment of IT market Triple Bottom Line: People, Planet, Profit. Over the long term, Profit requires the cooperation of the other two. David Calloway January 28, 2010 7
  8. 8. Why your Organization will get Excited about Green IT Fast payback Strong grass roots support likely Opportunity to clean out obsolete and ineffective business practices Neutral target for re-engineering efforts Green Web 2.0 technologies: new ways to connect, create and manage, while spending and consuming less David Calloway January 28, 2010 8
  9. 9. IT is a resource hog, and getting worse IT budgets are rising; many grew even while economy was shrinking* High turnover of equipment – lots of toxic scrap IT is integral to business IT is highly technical and incredibly complex * Symantec, 2009 David Calloway January 26, 2010 9
  10. 10. What IT does is inherently Green:* ◦ Large amounts of data can move long distances at very little cost ◦ Knowledge is the enemy of waste, mistakes, abuse, corruption, loss… High turnover of equipment = more frequent opportunities to “green-up” Saving the planet is also highly technical and incredibly complex * Carol Baroudi, Aberdeen Group David Calloway January 26, 2010 10
  11. 11. If the video doesn’t launch, copy-paste this string into your browser: http://www.youtube.com/watch?v=lhuQC8sfGE4&feature=related ; OR, in YouTube.com, find “IBM tree hugger” David Calloway January 26, 2010 11
  12. 12. Shareholder expectations, diversity Costlier process resources: caps off electric rates, water shortages Non-compliance fines and penalties growing Even when the economy is shrinking, IT keeps growing* Greater demands on IT; within, between, and outside of enterprises * IBM Green Computing Study David Calloway January 26, 2010 12
  13. 13. Climate change Fossil fuels declining, demand increasing Disposal of wastes- hazardous and voluminous Risks and costs of transporting people and goods Threatened extinctions and disappearing ecosystems David Calloway January 26, 2010 13
  14. 14. Stakeholder expectations Market expectations Legislative and regulatory pressures Fears of “Greenwashing” International cooperation on standards David Calloway January 26, 2010 14
  15. 15. Technology Virtualization, Cloud computing, scalable power & cooling, mobile computing… Web 2.0— Social media, portals, virtual workspaces, KM-CM Real-time monitoring and feedback, performance dashboards, Systems that finally talk to each other David Calloway January 26, 2010 15
  16. 16. Clinical toxicology and forensic testing laboratory Customers are healthcare providers, medical researchers, coroners, and the criminal justice system Kind of like CSI on TV but not as fancy or as quick Grass roots effort triggered C-level action Started with Broad-based energy and resource conservation across operations, not just IT IT contributed to advances throughout the firm David Calloway January 26, 2010 16
  17. 17. Forrester Research defines levels of Green IT Green IT 1.0: Make IT more sustainable Green IT 2.0: Use IT to make everything else more sustainable David Calloway January 26, 2010 17
  18. 18. The Green Data Center The Data Center is not an office: up to 100x the power appetite per square foot of an average office Computing and communication equipment full of toxic substances— great need for Cradle-to-Cradle Procurement and Disposal A concentrated testing ground for Carbon Calculators David Calloway January 26, 2010 18
  19. 19. Green Solutions: • Outsourcing • Consolidation • Virtualization • Cloud Computing • Deduplication • Free and cheap cooling • Hot & Cold don’t mix • Scalable power and cooling David Calloway January 26, 2010 19
  20. 20. Local Example: Manko Gold Katcher & Fox, Bala Cynwyd Environmental and Energy Law Practice Sustainability leader in region Hosted data center of 2 years meets high standards for sustainability and security Today, cooling servers with (brrr!) outside air David Calloway January 26, 2010 20
  21. 21. Local Example: Morgan Lewis, Philadelphia Walk the Talk: Law firm serves Energy, Clean Tech and Green IT sectors New data center 2 years ago Virtualization, big cut in number of servers Reduced COO (cost of operations), energy consumption, and GHGs (greenhouse gases) David Calloway January 26, 2010 21
  22. 22. David Calloway January 26, 2010 22
  23. 23. What makes an enterprise effective and lean, also makes it clean and green Old mantra: “Reduce, Re-use, Recycle” Web 2.0 mantra: “Re-purpose, Re-allocate, Renovate” Get full value from paid-for assets, virtual as well as physical David Calloway January 26, 2010 23
  24. 24. Enterprise Carbon Accounting Real-time Collaboration: Projects, Tracking, Monitoring, Workflow, Process Flow, Accounting, Live Meetings, Digital Documents, Telecommuting… Less travel, shipping, energy, waste More output David Calloway January 26, 2010 24
  25. 25. Customer: Tennant Company, Minneapolis, MN Environmental mission: longer-lasting concrete surfaces avoid damage & replacement 885 nation-wide vehicle ARI’s EnviroFleet® improves fleet operations, reduces costs and environmental impact GPS-driven technology assures operator compliance with Safety and Environmental policies Vendor-customer partnership for sustainable business, in a sustainable environment David Calloway January 26, 2010 25
  26. 26. If the video doesn’t launch, copy-paste this string into your browser: http://www.youtube.com/watch?v=KD_pnHv_TTg&feature=player_embedded; OR, in YouTube.com, find “IBM tree hugger” David Calloway January 26, 2010 26
  27. 27. Seek to create a sustainability partnership with IT, and individual ITers. There’s always a business case for doing things better. Neutral target for re-engineering efforts: look at 3M’s 3P: Pollution Prevention Pays Learn about Web 2.0, and look for ways to use it David Calloway January 28, 2010 27
  28. 28. Why a Sustainable Future? Because there is no other kind. David Calloway January 28, 2010 28 http://GreenITDigest.blogspot.com
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