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Wristmarketing

Wristmarketing


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  • 1. The next generation of Festival wristbands Rory Musker All Wrist Marketing Wristbands are Recyclable unless otherwise stated. Factory complies with environmental benchmarks including UKAS ISO 14001, and EU Eco-Management and Audit Scheme EC (EMAS)
  • 2. Bar-coded and RFID Wristbands
    • Real-time reporting on crowd dynamics.
    • Individual tracking at scanning points.
    • Spare stock for replacements and on-site sales.
    • Provides control at sites within the event.
    • Effective marketing through wristband interaction, additional income source.
    • Enhanced safety through personalised wristband information.
    • Enhanced access control.
    • No queuing.
    • Cashless.
    • Eliminates Touting.
    • Reduces counterfeiting.
    • Ongoing crowd management.
    • Prevents overcrowding.
    • Cost savings and efficiencies.
    • VIP
  • 3. Wrist Marketing Ltd Overview
    • Established four years
    • Technology and innovation
    • Preferred supplier to
        • Ticketmaster UK
        • Mama Group (Festival Division)
    • Supplier to
        • AEG, HMV, EMI, Isle of Wight, Global Gathering, Escape into the Park, Lovebox, Madstock……
  • 4. Wristband Overview
    • Polypropylene (recyclable)
    • Full colour
    • Variable data
    • Single use security fasteners
    • 3D effects
    • Made to order (size, shape, weight)
    • Bar-codes
    • 2D QR (quick read) Codes
    • RFID (radio frequency identification)
  • 5. Wristband Overview
    • Bar-coded, variable data
    • 10 Components of Variable data below
    Photo Colour Bar-code Bar-code number Name Place Refs.
    • 1 or 13 components of variable data – same price
    • Detachable fobs for audit & discounts/bar-codes
  • 6. Wristband Overview
    • 2D QR Codes
    • Can hold ten times more data than bar-code
    • Read by smart phones – can provide information, services and revenue streams (VIP)
    • Enhanced security and anti-counterfeiting
  • 7. Wristband Overview
    • 3D or Hologram Lenticular Wristbands
    • VIP
    • Anti-counterfeiting and anti-touting
    • Authenticated through touch, sight and scanning
  • 8. Wristband Overview
    • RFID
    • Can include printing
    • Simultaneous encoding and printing
    • Further increases security and feature options
  • 9. Wristband Overview
    • Reverse side printing for sponsors
    • In case of emergency
    • Anti-counterfeiting and anti-touting
    • Authenticated through touch, sight and scanning
  • 10. Wristband Benefits through technology
    • Bar-code and 2D Codes
    • Wristbands as tickets
    • Access Control
    • Anti-counterfeiting
    • Anti- touting
    • Increase safety
    • Eliminates queuing
    • Enhanced experience
    • Additional revenue
    • RFID
    • Cashless
    • Cost savings
    • Tracking and tracing
    • One to one marketing
    • Dynamic interaction
    • Combating organised crime
    • Real-time crowd monitoring
    • Reduces cash pilfering
  • 11. Wristband Scanning and supporting infrastructure
    • Using Bar-coded or RFID Wristbands as Tickets
    • Each lane has PDA scanner
    • PDA robust and feature rich
    • Scanned in and out to ensure secure perimeter
    • Scanned data wirelessly sent to local server
    • From local server to central control server
    • Establish wireless cloud up to two kilometres
    • Must be reliable with redundant systems
    • Rental options
    • [KEVIN BRYAN ADDING SCANNING ETC SLIDES]
  • 12. Wristband fulfilment and dispatch
    • Bar-code & 2D Code Wristbands
    • Supplied in sequence from client database
    • Supplied random for client to allocate
  • 13. Wristband fulfilment and dispatch
    • Bar-code, 2D Code and RFID
    • 1. Supplied in sequence from client database
  • 14. Wristband fulfilment and dispatch
    • Bar-code, 2D Code and RFID
    • 2. Supplied random for client to allocate
  • 15. Advantages and Disadvantages of Supply Options
    • Supplied in Sequence
    • Advantages
    • Allocate in sequence as per normal ticket distribution
    • No additional equipment required
    • Extensive personalisation
    • Disadvantages
    • More expensive
    • Supplied in Random
    • Advantages
    • No need to keep in order
    • Less expensive
    • Disadvantages
    • No personalisation. Bar-codes and 2D Codes only
    • Tethered scanners required
  • 16. RFID Wristband Supply Options
    • RFID Inlays encoded by client
    • RFID Inlays pre-coded with unique identifier (I Code)
  • 17. 1. RFID Inlays encoded by client
    • RFID Wristbands supplied in a roll or fan with festival artwork
    • Printed and encoded simultaneously
  • 18. 2. RFID Inlays pre-coded with unique identifier (I Code)
    • RFID Wristbands supplied randomly packed
    • Each RFID has encrypted unique references
    • Client receives data base with inlay references
    • When scanned on entry matches ticket sales database
    • PROS AND CONS NEXT 
  • 19. Advantages and Disadvantages I Code RFID
    • Advantages
    • Factory encoded
    • Each I Code unique
    • Encrypted and secure ID
    • No data writing equipment
    • Can allocate each wristband at dispatch
    • Cost savings
    • Disadvantages
    • No inlay personalisation
  • 20.
    • Rory Musker
    • Wrist Marketing Ltd
    • Barn 3
    • Calcot
    • Cheltenham,
    • Gloucestershire.
    • GL54 3JZ
    • Tel1: + 44 (0) 5602 753 268
    • Tel2: + 44 (0) 7786 528 440
    • [email_address]
    • www.wristmarketing.com
    Kevin Bryan Office: 0870 8033394 Mobile: 07875 642224 Fax: 0870 8033395 www.global-auto-id.co.uk [email_address]

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