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Presentation Wristmarketing at By:larm Oslo February 2010

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By Larm Presentation

  1. 1. The next generation of Festival wristbands Rory Musker All Wrist Marketing Wristbands are Recyclable unless otherwise stated. Factory complies with environmental benchmarks including UKAS ISO 14001, and EU Eco-Management and Audit Scheme EC (EMAS)
  2. 2. Bar-coded and RFID Wristbands • Enhanced access control. • Real-time reporting on crowd dynamics. • No queuing. • Individual tracking at scanning points. • Cashless. • Spare stock for replacements and on- • Eliminates Touting. site sales. • Reduces counterfeiting. • Provides control at sites within the event. • Ongoing crowd management. • Effective marketing through wristband • Prevents overcrowding. interaction, additional income source. • Cost savings and efficiencies. • Enhanced safety through personalised • VIP wristband information.
  3. 3. Wrist Marketing Ltd Overview • Established four years • Technology and innovation • Preferred supplier to • Ticketmaster UK • Mama Group (Festival Division) • Supplier to • AEG, HMV, EMI, Isle of Wight, Global Gathering, Escape into the Park, Lovebox, Madstock……
  4. 4. Wristband Overview • Polypropylene (recyclable) • Full colour • Variable data • Single use security fasteners • 3D effects • Made to order (size, shape, weight) • Bar-codes • 2D QR (quick read) Codes • RFID (radio frequency identification)
  5. 5. Wristband Overview • Bar-coded, variable data • 10 Components of Variable data below Photo Bar-code number Bar-code Name Place Colour Refs. • 1 or 13 components of variable data – same price • Detachable fobs for audit & discounts/bar-codes
  6. 6. Wristband Overview • 2D QR Codes • Can hold ten times more data than bar-code • Read by smart phones – can provide information, services and revenue streams (VIP) • Enhanced security and anti-counterfeiting
  7. 7. Wristband Overview • 3D or Hologram Lenticular Wristbands • VIP • Anti-counterfeiting and anti-touting • Authenticated through touch, sight and scanning
  8. 8. Wristband Overview • RFID • Can include printing • Simultaneous encoding and printing • Further increases security and feature options
  9. 9. Wristband Overview • Reverse side printing for sponsors • In case of emergency • Anti-counterfeiting and anti-touting • Authenticated through touch, sight and scanning
  10. 10. Wristband Benefits through technology Bar-code and 2D Codes RFID • Wristbands as tickets • Cashless • Access Control • Cost savings • Anti-counterfeiting • Tracking and tracing • Anti- touting • One to one marketing • Increase safety • Dynamic interaction • Eliminates queuing • Combating organised crime • Enhanced experience • Real-time crowd monitoring • Additional revenue • Reduces cash pilfering
  11. 11. Wristband Scanning and supporting infrastructure • Using Bar-coded or RFID Wristbands as Tickets • Each lane has PDA scanner • PDA robust and feature rich • Scanned in and out to ensure secure perimeter • Scanned data wirelessly sent to local server • From local server to central control server • Establish wireless cloud up to two kilometres • Must be reliable with redundant systems • Rental options • [KEVIN BRYAN ADDING SCANNING ETC SLIDES]
  12. 12. Wristband fulfilment and dispatch Bar-code & 2D Code Wristbands 1. Supplied in sequence from client database 2. Supplied random for client to allocate
  13. 13. Wristband fulfilment and dispatch Bar-code, 2D Code and RFID 1. Supplied in sequence from client database
  14. 14. Wristband fulfilment and dispatch Bar-code, 2D Code and RFID 2. Supplied random for client to allocate
  15. 15. Advantages and Disadvantages of Supply Options Supplied in Sequence Supplied in Random Advantages Advantages • Allocate in sequence as per • No need to keep in order normal ticket distribution • Less expensive • No additional equipment required Disadvantages • Extensive personalisation • No personalisation. Bar-codes Disadvantages and 2D Codes only • More expensive • Tethered scanners required
  16. 16. RFID Wristband Supply Options 1. RFID Inlays encoded by client 2. RFID Inlays pre-coded with unique identifier (I Code)
  17. 17. 1. RFID Inlays encoded by client 1. RFID Wristbands supplied in a roll or fan with festival artwork • Printed and encoded simultaneously
  18. 18. 2. RFID Inlays pre-coded with unique identifier (I Code) • RFID Wristbands supplied randomly packed • Each RFID has encrypted unique references • Client receives data base with inlay references • When scanned on entry matches ticket sales database • PROS AND CONS NEXT JJJJ
  19. 19. Advantages and Disadvantages I Code RFID Advantages Disadvantages • Factory encoded • No inlay personalisation • Each I Code unique • Encrypted and secure ID • No data writing equipment • Can allocate each wristband at dispatch • Cost savings
  20. 20. Rory Musker Wrist Marketing Ltd Barn 3 Kevin Bryan Calcot Office: 0870 8033394 Cheltenham, Mobile: 07875 642224 Gloucestershire. Fax: 0870 8033395 GL54 3JZ www.global-auto-id.co.uk Tel1: + 44 (0) 5602 753 268 kevin@global-auto-id.co.uk Tel2: + 44 (0) 7786 528 440 rory@wristmarketing.com www.wristmarketing.com

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