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V5 -part2 8 packaging design tips

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Eight Essential s Tips for Package Designers working to promote CPG products

Eight Essential s Tips for Package Designers working to promote CPG products

Published in Business , Design
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  • 1. 8 Packaging Design Tips Essential – but often ignored – Tips And How to… Avoid Disasters at the Shelf Dale Casto, President; Wright Design, Inc. 978-635-9997 dcasto@wrightds.com www.wrightds.com
  • 2. Package Must Sell 2 Target Audiences Trade (buyer) Consumer
  • 3. The 5 and 5 Rule The shopper gives you only 5 seconds, 5 feet from the shelf
  • 4. Consider the Supermarket Selling Environment • Frozen food worst case – misty door obliterates package • Judge the final package design concepts in the store
  • 5. Consider the Club Store Selling Environment In Club Stores: •The TRAY is more important than the package •A good design can turn disadvantages into advantages!
  • 6. Shapes Attract the Eye Ovals, circles, squares…all forms – are more effective than text
  • 7. Avoid Pretty and CuteDesign should reflect product strategy – not designer’s styleThe product is hero, not the design
  • 8. Seek Simplicity • The more points you make – the less likely any will register • Less is more in any communication
  • 9. A Case for Legibility• Upper + Lower case combinations read better than all upper case• UPPER + LOWER CASE COMBINATIONS READ BETTER THAN ALL UPPER CASE
  • 10. Contrast is Legibility Use LIGHT lettering on a dark background Use DARK lettering on a light background
  • 11. Embrace the Tried and True Appetite appeal always works in food packaging
  • 12. You Need Professional Help 1. Your package is your most important communications medium 1. You need a hard working, sales generating, package with trade and consumer appeal 1. Call us for a consultation…
  • 13. See a professional… …and get the job done Wright ! For additional information, go to www.wrightds.com/blog Wright Design, Inc. 898 Main Street, Acton, MA 01720 978-635-9997 Contact: Dale Casto dcasto@wrightds.com www.wrightds.com