Mobile Trends

Computex Taipei 2009 CEO Summit Forum Mobile Internet Trends & Business Opportunities Daniel Alegre. Google’s Vice President, Asia Pacific Sales & Operations

CEO Summit Forum

Computex Taipei 2009 started with 4 wonderful conferences focus in green technologies and the mobile trends:

Business Opportunities & Strategies for Green Technology, from: Mr. Ike Harris (HP's VP)

Innovation Value of Mobile Internet Devices, from: Mr. Warren East (ARM's CEO)

Mobile Internet Trends & Business Oppotunities, from Daniel Alegre (Google's VP Asia)

The objective on this file is present the mainly ideas of Daniel Alegre’s speak as part of Google’s mobile vision.

Mobile Internet Trends & Business Opportunities There are several Internet Mobile devices in the market, but that is not enough to promote the use of internet mobile. Daniel commented the importance of a friendly browser too, the differences showed in the left graphic is not only from mobile devices, the browser play an important role. In the smart phone market iPhone + Android have 30% of the market share, but 50% of the search share. Why? Because the combination between device + browser.

Mobile Internet Trends & Business Opportunities A robust and innovative browser is what the users are asking to turn the cell phones as an extension of our physical selves.

Mobile Internet Trends & Business Opportunities The blue line represent the search index from a local USA Telcom vs. The red line Total USA Telcom Market. The conclusion form this graph is clear, when the user find a easy (doesn’t mean cheap) internet mobile data plan the use rise significantly.

Mobile Internet Trends & Business Opportunities The Japanese users’ search behavior is similar during the week, but the devices used for search during the weekends is different than the weekdays.

Mobile Internet Trends & Business Opportunities The Google’s ad business model is ready for mobile devices, more friendly and more powerful. Google see advertising as content, when you are in the street with one needs, why not use your mobile device to satisfy.

Mobile Internet Trends & Business Opportunities There are many app ready to use via mobile device, payments, coupons, 3D codes, product’s information, even the phone’s camara can be used as third eye; the mainly objective integrate your offline – online experience.

Mobile Internet Trends & Business Opportunities Focus in Android, Daniel commend the important to provide a robust platform to simplify the communication between manufactures, software companies and app stores and final user.

Mobile Internet Trends & Business Opportunities