UKTI BE eCommerce webinar series 1 of 4 by Pieter Van Bastelaere from COMEOS

486 views
398 views

Published on

UKTI Belgium invites you to join us for a series of webinars on eCommerce in Belgium. UKTI will be teaming up with expert speakers to help your company better understand how best to approach this fast-growing sector in Belgium. This webinar is ideal if you are a retailer looking for export opportunities, or a service provider who can help Belgian companies develop and improve their eCommerce offerings.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
486
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

UKTI BE eCommerce webinar series 1 of 4 by Pieter Van Bastelaere from COMEOS

  1. 1. E-Commerce in Belgium Pieter Van Bastelaere Head of e-commerce at Comeos in Belgium
  2. 2. Webinar March 25, 2014 18.03.14 - 2 Agenda About Comeos Pieter at a glance E-commerce in Belgium report Other reliable sources Press releases Comeos Written questions from the audience Upcoming events Comeos
  3. 3. Webinar March 25, 2014 18.03.14 - 3 Agenda About Comeos Pieter at a glance E-commerce in Belgium report Other reliable sources Press releases Comeos Written questions from the audience Upcoming events Comeos
  4. 4. About Comeos. In general. 18.03.14 - 4 Comeos is the voice of structured commerce and services Large retail trade association • Over 600 members spread over 18 sectors • From Food over DIY to Fashion, both offline and online • Unite (industry specific) – represent (lobby) – enforce (information and advice) Importance of commerce to Belgium • 90.000 shops • 2 million customers on a daily basis • 40 % of household budget goes to commerce Largest private employer in private sector in Belgium • All kinds of stores, merchants, wholesalers, retailers… representing 17 per cent of total employment rate • Hotels and chain restaurants represent 5 per cent of total employment rate • 11.000 jobs created in 2008 – 2011 (during the crisis!)
  5. 5. 28.09.10 - 5 An extract of some of our members
  6. 6. About Comeos. E-commerce specific. 18.03.14 - 6 Something for everyone – take your pick. For our members • E-commerce industry meetings (legislation, trust initiatives, FPS…) • E-commerce workshops (online marketing, BO & FO integration,…) • To defend the intrests of the industry (parcel delivery, payment systems…)
  7. 7. About Comeos. E-commerce specific. 18.03.14 - 7 Something for everyone – take your pick. For our members and externals • E-commerce seminars (m-commerce, social media, e-logistics,…) • Highest number of attendees in Belgium at the presentation of our yearly e- commerce report @ Comeos Summer Happening • Webshop Awards Belgium • E-commerce trainings (legal, social, strategy, SEO…) • President at e-shop expo, support Day of the Webshop, Monitoring Commission FIL…
  8. 8. Who am I? Pieter Van Bastelaere 18.03.14 - 8 Head of e-commerce at Comeos in Belgium Career • KPMG • Accenture Profile • Master Business Science • Master Business Didactics Family • Married • 2,5 children
  9. 9. Webinar March 25, 2014 18.03.14 - 9 Agenda About Comeos Pieter at a glance E-commerce in Belgium report Other reliable sources Press releases Comeos Written questions from the audience Upcoming events Comeos
  10. 10. Of the Belgian population has ever made an online purchase 52% 52% 2011 2012 59% 2013
  11. 11. 60% 62% 56% 55% 18-27 28-43 44-59 60+ 2013
  12. 12. 17% 16% 2011 2012 24% 2013
  13. 13. 29% 29% 2011 2012 36% 2013
  14. 14. 4% 32% 45% 11% 3% 5% A lot more More Equally much Less A lot less No idea 14% 36%
  15. 15. 17 Online purchases Current purchase new products Sign. difference (95%) N = 1062 / F = None Q: Which new products or services did you buy via the Internet (for personal purposes) in the past 12 months? Fashion Books Electronic appliances Entertainment Telecom Health & Beauty Interior Nutrition Sports DIY Other Toys
  16. 16. 18 Online purchases Current purchase new products Sign. difference (95%) N = 1062 / F = None Q: Which new products or services did you buy via the Internet (for personal purposes) in the past 12 months? Fashion Books Electronic appliances Entertainment Telecom Health & Beauty Interior Nutrition Sports DIY Other Toys
  17. 17. 89% 38% 51% 9% 2% 0%
  18. 18. 89% 38% 51% 9% 2% 0%
  19. 19. 21 E-commerce experience Barriers Q: What are the 3 main reasons why you did not purchase products or services online? Sign. difference (95%) 2013 2012 41% 30% 29% 32% 23% 15% 16% 23% 11% 9% 7% 9% 3% 0% 3% 37% 36% 27% 31% 22% 15% 16% 23% 8% 7% 7% 7% 5% 2% 4% 2011 N = 456 / F = Only if never purchased online before
  20. 20. 22 Sector Focus Payment method - Evolutions Q: How did you pay for it? TRANSACTION PAYMENT METHOD 40% 22% 14% 9% 3% 2% 2% 1% 0% 0% 3% 1% Online – Credit card (Visa, MasterCard, American Express...) Online – Bank card (Bancontact/Mister Cash) Offline – Bank transfer Online – PayPal Offline – By card (credit card, bank card, Proton) at the point of sale Offline – Cash at the door Offline – Cash at the point of sale Offline – By card (credit card, bank card, Proton) at the door Offline – Cheque Offline – SMS payment Online – Other, i.e.: Offline – Other, i.e.: 0% 10% 20% 30% 40% 50% Online – Credit… Online – Bank card… Offline – Bank… Online – PayPal Offline – By card… Offline – Cash at… Offline – Cash at… Offline – By card… Offline – Cheque Offline – SMS… Online – Other, i.e.: Offline – Other, i.e.: 2011 2012 2013 N = 41 up to 405 per sector/ F = Have bought before
  21. 21. 72% 67% 2011 2012 Home/@work Delivery 23% 26% Pick-up@POS, locker,etc. Delivery @home remains most popular. 74% 2013 22%
  22. 22. 24 Sector Focus Delivery price - Evolutions Q: How much are you willing to pay for the delivery of the ‘product’ you buy online? N = 41 up to 405 per sector/ F = Have bought before COST OF DELIVERY 26% 19% 29% 11% 15% Free shipping Less than 4 Euros Between 4 and 7.5 Euros Between 7.5 and 10 Euros More than 10 Euros 0% 10% 20% 30% 40% 1 2 3 4 5 2011 2012 2013
  23. 23. 25 Online purchases Information search Sign. difference (95%) N = 1062 / F = None Q: To what extent have you looked for information before buying the following products online? SHOWROOMING
  24. 24. 39% 59% 2009 2011 66% 2012 60% 2013
  25. 25. 27 Internet fraud Exposure Q: Have you been confronted with Internet fraud related with you purchase of new products or services on the internet in the past 12 months? 2013 EVOLUTION N = 1062 / F = None
  26. 26. Entire report on www.comeos.be 18.03.14 - 28 Detailed information on e-commerce in Belgium Content: E-commerce experience, penetration and profile E-commerce barriers and current online shopping and spending behaviour E-commerce frequence, evolution budget and amounts Substitution offline purchases and future intention to buy, trends Information search, drivers for e-commerce, satisfaction rates Payment methods, delivery preference, time and price E-commerce trust and attitude Fraud exposure, types and handling  direct link: http://www.comeos.be/menu.asp?id=10538&lng=nl
  27. 27. Webinar March 25, 2014 18.03.14 - 29 Agenda About Comeos Pieter at a glance E-commerce in Belgium report Other reliable sources Press releases Comeos Written questions from the audience Upcoming events Comeos
  28. 28. Belgian e-commerce In 2013 Comeos Winter Congress 2014
  29. 29. Belgian e-commerce in value 2011 2012 2013 1.65 Bn 2.06 Bn 2.53 Bn Total turnover of all e-commerce transactions processed by Belgian webshops (with a Belgian entity) over the Ogone platform: +25.68% +20.65%
  30. 30. Belgian e-commerce in volume Total volume of all e-commerce transactions processed by Belgian webshops (with a Belgian entity) over the Ogone platform: 2011 2012 2013 YTD 18.23 Mn 22.91 Mn 27.65 Mn +24.86% +23.15%
  31. 31. Foreign customers on Belgian webshops 4% 10% +25% of the BE E-commerce volume comes from foreign customers 2%
  32. 32. M-commerce vs. E-commerce Average week days 6.8% Average weekend days 8.5% Average week days 93.2% Average weekend days 91.5%
  33. 33. Which devices are being used? 11.2% 9.0% 0.1% 62.6% 16.3% 0.8% ANDROID ANDROID SMARTPHONE BLACKBERRY IPAD IPHONE WINDOWS PHONE
  34. 34. Entire report on www.comeos.be 18.03.14 - 36 Detailed information on e-commerce in Belgium Content: E-commerce experience, penetration and profile E-commerce barriers and current online shopping and spending behaviour E-commerce frequence, evolution budget and amounts Substitution offline purchases and future intention to buy, trends Information search, drivers for e-commerce, satisfaction rates Payment methods, delivery preference, time and price E-commerce trust and attitude Fraud exposure, types and handling  direct link: http://www.comeos.be/menu.asp?id=10538&lng=nl
  35. 35. Entire report on economie.fgov.be 18.03.14 - 37 Detailed information on the information society Content (only Dutch and French) ICT equipment at households, internet and broadband penetration Penetration, speed and type of internetconnections at companies Use of .be E-government, authentication and tax-on-web Internet safety, incidents and cybercrime, e-cops E-skills, ICT staff and ICT sector Telecommunication and infrastructure International comparaison with f.e. OECD and WEF figures  direct link: http://economie.fgov.be/nl/modules/publications/statistiques/arbeidsmar kt_levensomstandigheden/barometer_van_de_informatiemaatschappij_20 13.jsp
  36. 36. Webinar March 25, 2014 18.03.14 - 38 Agenda About Comeos Pieter at a glance E-commerce in Belgium report Other reliable sources Press releases Comeos Written questions from the audience Upcoming events Comeos
  37. 37. Press releases Comeos 18.03.14 - 39 Only those related to e-commerce since 01.2013 It takes six years to become break-even (e-shop expo) • 19.03.2013 6 out of 10 Belgians bought online (summer happening) • 06.06.2013 Results of the Belgian Webshop Awards (summer happening) • 14.06.2013 Dreambaby, CoolBlue, Vente-Exclusive Hubo, Ici Paris XL, Neckermann Torfs, Decathlon, Bol
  38. 38. Press releases Comeos 18.03.14 - 40 Only those related to e-commerce since 01.2013 Day of the Webshop • 25.10.2013 Belgium might loose over 36.000 jobs in e-commerce • 16.01.2014 Social charges: 20% higher than neighbouring countries Product safety burdens: f.e. SAR when selling mobile phones VAT: 6% higher than LUX and 2% higher then GER No one single payment platform Night labour strictly regulated making it hard to deliver within 24h Parcel delivery expensive and slow No official follow-up of online complaints unless explicit contents No official alternative mediation option (yet)
  39. 39. Webinar March 25, 2014 18.03.14 - 41 Agenda About Comeos Pieter at a glance E-commerce in Belgium report Other reliable sources Press releases Comeos Written questions from the audience Upcoming events Comeos
  40. 40. Written questions from the audience 18.03.14 - 42 Only those not yet covered before What are your top 3 tips for UK e-commerce businesses in Belgium? Smoothly working online payment system is crucial E-logistics and e-fulfilment have a large impact on your cost model Online consumer trust is very much different in Belgium  please don’t copy paste your UK webshop How does tax function in e-commerce? Must I conform to tax regulations of my home country or of the country I’m selling to? Depends if you’re selling products or services, depends if you’re selling to customers or enterprises, depends if you’re selling within the EU, depends on the amount sold, depends if excise is applicable or not, etc BE threshold = 35.000 euros vs UK threshold = 81.843 euros In general VAT is due in the country of the seller
  41. 41. Written questions from the audience 18.03.14 - 43 Only those not yet covered before Should our products/services be made available in French, Dutch and German or is English sufficient? Obligations regarding labels, guarantee or manuels have to be given in a comprehensive manner. Meaning: pictograms are allowed or even words that are understood in other languages. Officially: « obligation to use a language that is understandable for the average customer, paying attention to the language area where you offer your products and services to the customer » Subject to legal jurisprudence, court rulings and interpretation of inspection services of course
  42. 42. Webinar March 25, 2014 18.03.14 - 44 Agenda About Comeos Pieter at a glance E-commerce in Belgium report Other reliable sources Press releases Comeos Written questions from the audience Upcoming events Comeos
  43. 43. Upcoming events Comeos 18.03.14 - 45 Only those related to e-commerce E-commerce workshop on digital strategy May 13, 2014 E-commerce seminar on online marketing May 20, 2014 E-commerce Summer Happening June 13, 2014 Results of e-commerce report Results of Webshop Awards Belgium 2014

×