Funbox Site Re-targeting Presentation

Site re-targeting presentation October 2011 Performance Trading Desk

Why Site re-targeting:98% of visitors leave without buying  Site re-targeting works by placing a snippet of code on your site which places cookies on your visitors browser  We read the cookie in real time across our network and show a relevant ad when we find them  No personal identifiable data is stored or recorded

Audience segmentation  Group and target users, based on browsing history  Target specific products they have looked at  Target specific tags, e.g. Sale, New!  Target based on comparable product  Combination targeting: offer discount on products they browsed  Target based on sales cycle stage  Shopping cart abandonment  Remove users who have already bought

It’s about reach: We’ll find your usersamong 15 billion impressions daily  Multiple Real-Time Bidding (RTB) platforms  Access to every major ad exchange

Site re-targeting benefits  Reach an pre-qualified and pre-filtered audience with relevant messages when they browse the internet  Increase effectiveness of off- and online advertising campaigns by indentifying and remarketing of your website visitors.  Tailor messages to current and potential clients who have been to your website.  Re-targeting keeps your brand in the mind of your potential customers, increasing the chance of conversions

Contact Wout Van Damme | CEO Mail: wout.vandamme@funbox.com Sanjaya Molligoda | President Mail: sanjaya.molligoda@funbox.comWeb: http://www.funbox.comOffice: AU +612.8206.8844 Fax: +612.808.83889Address: Level 6, 56 Clarence Street, Sydney, NSW, 2000, Australia

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Funbox Site Re-targeting Presentation

by Wout Van Damme on Oct 27, 2011

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Funbox Site Re-targeting Presentation — Presentation Transcript