Funbox search re targeting presentation

Search Re-targeting

Search re-targeting explained Re-target users who have NOT visited your site yet but are searching for your products on Google, Yahoo or Bing STEP 1: Consumer searches for keywords in major search engines STEP 2: Consumer is cookied based on keywords they’re looking for STEP 3: Consumer is targeted with banners on display traffic based on your SEM keywords

Scalable data: Over 5 Billion Searchesa Month  Over 5 billion searches are captured, which provides enough data to target any keyword  Data is captured on Google, Bing & Yahoo along with vertical search engines like comparison shopping sites  You target keywords that are generating conversions in SEM  Optimize based on keyword conversion on display

It’s about reach: We’ll find your usersamong 15 billion impressions daily  Multiple Real-Time Bidding (RTB) Demand Side Platforms  Access to every major ad exchange  Keyword level buying, not pre-defined segments

Benefits of search re-targeting  Get traffic which will normally go to your competitors  SEM is becoming saturated and upward pressure on keyword pricing limits SEM growth potential  Effectively target search users on display traffic and extend keyword reach beyond search engines  Buy display traffic effectively, only target users who convert on your search keywords  Through re-targeting on Ad Exchange and DSP’s you have enough reach to find the users searching for your products

Contact Wout Van Damme | CEO Sanjaya Molligoda | President Contact us today: info@funbox.comWeb: http://www.funbox.comOffice: AU +612.8206.8844 Fax: +612.808.83889Address: Level 6, 56 Clarence Street, Sydney, NSW, 2000, Australia

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Funbox search re targeting presentation

by Wout Van Damme on Oct 21, 2011

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