Funbox Cross Channel Funnel Attribution 201110

Cross Channel Conversion Attribution October 2011 Performance Trading Desk

Channel Attribution: the challenge  Each channel operates in a silo  There is no visibility in what the influence is of spend in one channel to conversions in another channel  Channel budgets are not optimized towards overall campaign ROI

Attribution example: office supply store1) Customer sees a Display, Social, OtherDisplay ad for an OfficeSupply Co. ink cartridgesale and realizes they’rerunning low on ink.2) Later sees a display ad onLinkedIn3) Then goes to Google andsearches for “Office SupplyCo. ink cartridge sale”4) Clicks search ad and orders onlinefrom the Office Supply website5) Platform credits all threechannels, and informs future spendingdecisions

Channel attribution benefits  Increase campaign ROI by optimizing campaign spend across all channels  Correctly credit channels and partners with positive campaign contributions

Contact Wout Van Damme | CEO Mail: wout.vandamme@funbox.com Sanjaya Molligoda | President Mail: sanjaya.molligoda@funbox.comWeb: http://www.funbox.comOffice: AU +612.8206.8844 Fax: +612.808.83889Address: Level 6, 56 Clarence Street, Sydney, NSW, 2000, Australia

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Funbox Cross Channel Funnel Attribution 201110

by Wout Van Damme on Oct 28, 2011

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Funbox Cross Channel Funnel Attribution 201110 — Presentation Transcript