However, Creativity is recursive…….it goes round
And good creativity goes beyond ‘pure design’ issues
Continually ask the 12 Questions for Design:
1. What is the problem/opportunity?
2. Are the risks known/mitigated?
3. What is possible/impossible?
4. What is ﬁxed/changeable?
5. What is the design brief?
6. What is the likely future impact predictable?
7. What are the elements of design?
8. How is value created/consumed
9. What happens after design?
10. What solutions are there?
11. Is the proposed design successful?
12. What is the design rationale?
The doing is as important as the thinking….
‘The action of making manifest;
†exposition, explanation (obs.); the fact of
being manifested; the demonstration,
revelation, or display of the existence,
presence, qualities, or nature of some
person or thing.’
And the real value of DesignThinking is…….
Such manifestations are akin to Boundary Objects
‘A boundary object is a concept in boundary
object is a concept in sociology to describe
information used in different ways by different
communities.They are plastic, interpreted
differently across communities but with enough
immutable content to maintain integrity.The
concept was introduced by Susan Leigh Star and
James R. Griesemer in a 1989 publication (p.
Create and communicate thinking through
boundary objects as early as possible and ensure
involvement and buy-in among stakeholders
Designing for others arguably necessitates responsibility
Design’s intent and impact can be more or less explicit
‘NewYork's Long Island highway overpasses
were deliberately designed by Robert Moses so
as to be too low to allow passage beneath them
by public buses.This design decision was also a
political decision, and the technical arrangement
it put in place was also a political
arrangement….low overpasses effectively denied
poor people and racial minorities…access to the
public park and beaches.’
INTO DESIGN IS
Create user stories that account for impact
based on ethical principles such as:
Example Universal User Stories:
As a user I can tailor my experience to meet my needs without
loss of quality
As a user my experience is effective, efﬁcient and satisfying
throughout the product/service lifecycle
As a user I am enabled to be fully in control of my experience
and learn from it.
As a user I derive sustainable value and beneﬁt from my
As a user I am made aware of potential harm and protected
As a user my freedom and the respect for others is enhanced.
As a user I am able to provide feedback in anonymity.
Practical recommendation (2)