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Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
Giving Away the Farm: Why Open Access is Right for the World Bank
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Giving Away the Farm: Why Open Access is Right for the World Bank

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ALPSP International Conference, (September 13, 2012) …

ALPSP International Conference, (September 13, 2012)
Presenter: Jose de Buerba, Sr. Publishing Officer, Marketing Manager, the World Bank
Links: http://wrld.bg/wvwOK
http://openknowledge.worldbank.org

Published in: Economy & Finance, Business
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  • 1. Giving Away the Farm Why Open Access is Right for the World Bank Jose de Buerba Sr. Publishing Officer, Marketing Manager The World Bank ALPSP International Conference September 13, 2012
  • 2. Our Dream is a World Free of Poverty
  • 3. A Strong Brand
  • 4. Mission Driven
  • 5. Bank Budget
  • 6. The Conflict Between Mission and Money
  • 7. Embracing Openness Open About What We Know (Data and Knowledge) Open About What We Do (Operations and Results) Open About How We Work (Partnerships for Openness) Open Government (Transparency, Accountability)
  • 8. “This [new research model] will open the treasure chest of the World Bank's data and knowledge to every village health care worker, every researcher, everyone....Above all, we must look beyond an 'elite retail' model of research. No longer can the model solely be to research a specific issue and write a paper hoping someone will read it. The new model must be 'wholesale' and networked. It must increasingly open information and knowledge to others by giving them the tools to do the economic research themselves." September 2010 Mr. Robert B. Zoellick, President of the World Bank Group (2007-2012) Speech at Georgetown University
  • 9. Reach of Bank Publications FY10-12 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 FY10 FY11 FY12 Google Books Scribd ISSUU WB Docs. and Reports Complete WDR Online Open Knowledge Repository Print FREE Dissemination Apps1 World Bank eLibrary Print PRICED Dissemination eBooks Sold 6.5 million 91% Free
  • 10. Open Access Policy Creative Commons Open Knowledge Repository Embracing Open Access
  • 11. - 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000 FY08 FY09 FY10 FY11 FY12 Print Linear (Print) - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 FY08 FY09 FY10 FY11 FY12 Print Electronic Linear (Electronic) 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 FY08 FY09 FY10 FY11 FY12 Social Media Linear (Social Media) Social Media
  • 12. 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 April 10th – September 5th: 141,062 Open Knowledge Repository (OKR) Total Downloads
  • 13. New Currency: Development Impact
  • 14. Our Goals • Be the best at what we do (given our content and market) • Be the #1 option for anyone at the Bank wanting to publish • Develop maximum impact
  • 15. What about the Business Model? • Budget support from the institution • Income from authoring units • Residual revenues from commercial activity
  • 16. Retooling the Publishing program
  • 17. Conclusion

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