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America's family pet expo program guidelines
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America's family pet expo program guidelines


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  • 1. The World’s Largest Pet and Pet Products Expo! Get noticed by THOUSANDS of animal lovers when you advertise in the America’s Family Pet Expo Show Program!April 15-17, 2011 Now in its 22nd year, the America’s Family Pet Expo introduces thou- sands of responsible pet owners to the products and services they need atOC Fair & Event Center the world’s largest consumer pet expo.Costa Mesa, CA This giant animal education and entertainment event will feature such pets as dogs, cats, birds, fish, reptiles, horses, pot bellied pigs, rabbits, ham- sters, mice, llamas and more! Create Quality Leads Reach devoted and novice animal lovers who are loyal to their pets and Ad Close Date invested in finding the products and services that keep their pets happy March 15, 2011 and healthy. Build Brand Awareness Your ad in the show program will increase name recognition and serve as an indispensable selling tool that canvasses the entire show floor. Influence Buyers Attendees refer to the show program for guidance through- out this 3-day event. Put your message in the hands of your target customers and leave an impression that influences purchasing decisions long after the show is over. Call and reserve your ad space TODAY! Desiree Lynch 213.385.2222 ext. 2222
  • 2. The World’s Largest Pet and Pet Products Expo! Four-Color and Black & White Get noticed by THOUSANDS C2 & 3 $2815 of animal lovers when you 1 Page $2815 advertise in the America’s 2/3 page $2070 Family Pet Expo Show ½ Page $1670 Program! 1/3 Page $1240 ¼ Page $1010 1/6 Page $735 1/10 Page $460 April 15-17, 2011 1/12 Page $400 2” $370OC Fair & Event Center 1” $210Costa Mesa, CA Bleed No Charge Preferred position +10% to unit cost Printed Web offset, saddle sticked Full Page Bleed 8 1/4” x 11 1/8” Trimmed Size 8” x 10 7/8” (keep live matter 1/4” from trim) Commissions Space Unit Width Height Ad Close Date A 15% commission is allowed 1 Page 7 x 10 March 15, 2011 on gross billing of space, color 2/3 Page (2 column) 4 5/8 x 10 and position when professionally 1/2 Page (horizontal) 7 x 4 7/8 prepared digital files are provided. 1/2 Page (vertical) 4 5/8 x 7 3/8 If publisher typesetting is 1/3 Page (1 column) 2 1/4 x 10 required, the commission 1/3 Page (square) 4 5/8 x 4 7/8 may be forfeited. The 15% 1/4 Page (1 column) 2 1/4 x 7 3/8 commission does not apply to 1/4 Page (square) 4 5/8 x 3 5/8 1/6 Page (1 column) 2 1/4 x 4 7/8 other charges such as insert 1/6 Page (square) 4 5/8 x 2 3/8 handling, production charges, 1/10 Page 2 1/4 x 2 7/8 special binding, or trimming ofCall and reserve your 1/12 Page 2 1/4 x 2 3/8 inserts, reprints, fifth colors or ad space TODAY! 2 inches 2 1/4 x 2 other mechanical charges. 1 inch 2 1/4 x 1Desiree Lynch Digital File Requirements213.385.2222 ext. 2222 Provide professionally prepared digital files Send all production/art on trade standard media. For the most via traceable means to: current specifications, please visit: AFPE Program Production Coordinator 3 Burroughs, Irvine, CA 92618 advertising.asp You may also contact your sales representative for a copy of our digital specifications.