ESOMAR’S 26WorldOne is an international WorldOne answers ESOMAR’s 26 questions for researchers to deter-research agency specializing mine what they can expect from suppliers on the quality and unbiasedin healthcare data collection. options of their panels. With confidence and assurance we share theWith one of the largest health- process of our panel recruitment, panel and sample management, ascare focused panels in the in- well as policies and compliances to show the data quality and valida-dustry, WorldOne delivers the tion needed to provide top notch service.high quality data you need tomake decisions you can trust.WorldOne offers both onlineand offline access to millionsof medical professionals in over80 countries.
What experience does your company have with providing online samples for1 market research? WorldOne currently offers the most expansive online healthcare panel with over 1.6 million members in the 50 largest healthcare markets worldwide. In 2010 alone, WorldOne completed nearly 2,000 research projects with over 300,000 completed surveys. This number has grown exponentially over the past 12 years with experience in a range of methodologies, including specializing in online for the last 8 years.Sample Source Please describe and explain the types of source(s) for the online sample that you2 provide (are these databases, actively managed panels, direct marketing lists, web intercept sampling, river sampling or other)? WorldOne’s Global Medical Panel is comprised of over 750,000 physicians and healthcare professionals such as Nurses, Dentists, Optometrists and Veterinarians who are: • opted in and take part in market research • recruited and/or verified via telephone or face-to-face at respondent’s place of work • have a verified email address (if applicable) WorldOne, for recruitment purposes, only uses reliable sample providers, who specialize in the pharmaceutical industry and have access to large multi-address healthcare databases. Panel per- formance is regularly monitored against sample source to vet and cull the list of preferred sample providers.3 What do you consider to be the primary advantage of your sample over other sample sources in the marketplace? WorldOne’s Global Medical Panel has been largely recruited over the telephone at the panel member’s place of work. Panel members that are not recruited via the telephone or face-to-face are telephone verified at their place of work to ensure that only eligible physicians and/or health- care professionals join WorldOne’s Global Medical panel. Our panel recruitment and verification standards are the highest in the industry. Furthermore, strict quality assurance procedures during the recruitment process and throughout a members involvement help prevent and eliminate duplicate responders, satisficing behavior and fraudulent panel members. If the sample source is a panel or database, is the panel or database used solely4 for market research? If not, please explain. Yes, WorldOne’s Global Medical Panel is solely used for market research.
How do you source groups that may be hard-to-reach on the internet?5 WorldOne utilizes telephone and face-to-face recruitment to reach challenging target groups.6 What are people told when they are recruited? All members are asked to opt into a professionally managed and appropriately reimbursed online research panel.panel recruitment WorldOne’s Global Medical Panel of individually recruited physicians and other healthcare profes- sionals includes over 1.6 million panel members, of which over a million are verified Physicians. Included in our panel are popular, frequently-requested specialties such as Cardiologists, Oncologists, Endocrinologists, Neurologists, Nurses, Pharmacists and Dentists as well as rare groups such as Trans- plant Surgeons, Hepatologists and HIV Specialists. With a panel as substantial and diverse as WorldOne’s, we can complete studies of any size, with large or small sample quotas, from general to specific medical topics.7 If the sample comes from a panel, what is your annual panel turnover/attrition/ retention rate and how is it calculated? WorldOne’s Global Medical Panel has an annual attrition rate of 4%. Attrition is calculated as the part of the panel that is either voluntarily or involuntarily removed in the past calendar year; over the total panel size at the start of the new calendar year. WorldOne removes members from the panel (involuntary attrition) on account of: • satisficing or fraudulent behavior • email addresses no longer being valid and not recoverable8 Please describe the opt-in process. Panel members recruited via the telephone are given a description of what is involved in being a panel member then asked whether they wish to join. All telephone recruitment calls are monitored daily to ensure panel members truly opted in and are eligible to be a panel member. Panel members recruited via the website receive an email to confirm their panel registration. Once the link in the verification email has been activated, the panel member will be contacted at their place of work to both re-confirm their interest to be a panel member and to provide the contact details of a 3rd person who can verify the panel members eligibility to be a panel member. Only after successful verification at the panel member’s place of work by a 3rd party will the panel member be invited to our research projects.
and market research professionals are involved to ensure that quality is guaranteed and processes implemented are in line with both legal and market research guidelines.19 Do you conduct online surveys with children and young people? If so, please describe the process for obtaining permission. No. All panelists in WorldOne’s Global Medical Panel are healthcare professionals, there are no children and young people in the panel.partnerShipS and multiple panel memberShip Do you supplement your samples with samples from other providers? How do20 you select these partners? Is it your policy to notify a client in advance when using a third party provider? Do you de-duplicate the sample when using multiple sample providers? When our feasibility calculations indicate so, rather than using other panel providers, WorldOne relies on our call centers and local subsidiaries for telephone and face-to-face recruitment of panel members to ensure client quotas are met in a timely manner. Do you have a policy regarding multi-panel membership? What efforts do you21 undertake to ensure that survey results are unbiased given that some individuals belong to multiple panels? Individuals are free to join any panels they wish and WorldOne cannot control their activity outside of WorldOne’s panels. However, we have put data quality checks and sample rules in place to help prevent multi-panel membership from affecting results.data Qualit y and Validation22 What are likely survey start, drop-out and participation rates in connection with a provided sample? How are these computed? Panel response rates range from 15-30% depending on the type of study and the target respondent. These rates are based on the past twelve months of studies WorldOne has completed. Variables such as respondent type, length of survey, subject of the survey and survey content may greatly affect these numbers. The calculation of our response rate is based on the total number of accessed interviews over the total number of invited respondents. WorldOne’s drop-out rates are very low, and are greatly influenced by study type, content of the sur- vey, and length of the study. WorldOne’s Project Managers monitor panelists’ behavior closely and will advise clients if adjustments are needed to increase field performance.
25 Do you measure respondent satisfaction? Within projects, panel members have the opportunity to leave comments about the survey completed. This information will be shared with clients when asked/appropriate. WorldOne closely monitors ongoing panel behavior by reviewing attrition rates and response rates. We also employ a dedicated panel support team that deals directly with panelists’ comments and complaints. WorldOne invites panel members or respondents to take part in face-to-face focus groups and or online surveys to measure panel satisfaction.26 What information do you provide to debrief your client after the project has finished? WorldOne provides clients with access links to project performance reports in real-time. These reports include updates on quotas and sub-quotas, response rates and incidence rates in total and by quota, length of interview, and outcome by question or country. WorldOne Project Managers communicate with clients at a projects closing to see if any further project related information is needed. If requested, additional information will then be provided.New York200 Park Avenue South, Ste 1301New York, NY 10003 United States +1 212 358 0800LondonUnity Wharf, 13 Mill StreetLondon SE1 2BH, United Kingdom+44 207 252 1118 email@example.com www.worldone.com North America South America Europe Asia-Pacific