Social Media Strategy


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Social Media is buzz around for marketers. Before you proceed you need to have correct mind set for a successful strategy.

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  • We will be focusing on How rather than Why, the initial teaser.
  • Its not an marketing tool but an relationship method.These new tools are allowing content to spread around the globe in seconds, yet with these opportunities brings significant risks to brands.Companies that respond time still can suffer from brand backlash.  Companies must learn to anticipate customer needs --or recruit an unpaid army.
  • Its not an marketing tool but an relationship method:Now, with social tools, every employee can talk to customers and prospects.  Yet, this could create confusion with clients. New systems will be needed to centralize data so customers have a holistic experience. Expect to see growth in Social CRM this coming year.
  • Social Media Strategy

    1. 1. The BIG<br />OPPORTUNITY<br />
    2. 2. Social Media is not about technology and just another marketing channel <br />&quot;Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it&apos;s not.“<br />Seth Godin<br />Slide Source – Neil Perkin, What’s Next in Media<br />Image:<br />
    3. 3. <ul><li>93% believe a company should have presence on Social Media sites
    4. 4. 42% of adults and 55% of youth want to interact with their favourite brand through one or more social media tools. </li></ul>Sources: RWW/Cone Research Forrester Research<br />Create a system that enables positive recommendation from peer to peer , a better way to reach new prospects (those either not influenced or aware of your products/services)<br />
    5. 5. Real World<br />Online <br />V<br />/<br />S<br />
    6. 6. Your old clients, your new prospects, your employees all are online. <br />They are talking and they will talk about your COMPANY : Good or Bad. <br />We need a responsible way to establish and maintain relationships with customers.<br /> “By 2010, more than 60% of Fortune 1000 companies will have some form of online community deployed for CRM purposes” – Gartner Group<br />Social Customer Relationship Management<br />
    7. 7.
    8. 8. Setting up account is not the strategy<br />Regardless of whether you have oneor one million friends, followers, or fans, your business needs a more proactive social media strategy. <br />Leverage Social Media <br />TODAY<br />What can be done<br />Public Relations<br />Customer Support<br />Market Research<br />Online Branding <br />Promotions<br />ConsumerEducation & Interaction<br />Customer Empowerment <br />ProductInnovation&Development<br />Customer Relations Management <br />
    9. 9.
    10. 10.
    11. 11. … hundreds of thousand social media campaigns launched everyday<br />
    12. 12.
    13. 13.
    14. 14. Some are getting it right…<br /> broke the “myth” that no one would buy shoes w/o 1st trying them on. They have grown sales from $1.6MM in 2000 to $840MM in 2007. Breakthrough online Customer Relationship to deliver a better shoe shopping experience to everyone.<br />
    15. 15. Red Bull + Sports : Socially Empowered; User Driven <br /><br /><ul><li>Over 2 Million Facebook Fans
    16. 16. Twitter Integrated in Facebook</li></li></ul><li>The Ford Story<br />It was our goal to be the #1 social automotive brand within three years. We achieved it in 6 months.<br />Now, the goal is to be the world’s leading social brand. Period.<br />Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)<br /> source: emarketer.<br />
    17. 17. Some Successful Facebook Applications and Pages <br />
    18. 18. Some Successful Communities and Campaigns…<br />Vodafone UGC Contest<br />Red Bull (Facebook) Connect<br />WiFi community backed by BT cellular<br /><br />UGC by Airtel Marathon Runners <br />Verizon: reputation system <br />
    19. 19. B<br />But Most Brands… Getting it WRONG<br />
    20. 20. KurkureTedhahai par per Merahai<br />X<br />WalMart&apos;s Buyer’s Blog<br />Kellogg’s Special K Challenge<br />
    21. 21. The Social Media ROI<br />Exponentially improves Organic Search Engines Results<br />+<br />Improves Pay Per Click/Paid Campaigns by atleast 200%<br />+<br />Improves Life Cycle of your website<br />+<br />Nurtures and build relationship with existing clients and future prospects <br />
    22. 22. Innovate and Differentiate<br /> Benefits and Value<br />Key Steps in Web Traffic & Lead Generation<br />
    23. 23. Social media+<br />Social Web Strategy: the BIGIDEA<br />intelligence<br />engagement<br />PLANNING <br />Outpost<br />Social Object <br />Discovery<br />Establishing Presence<br />Business objective<br />Persona building<br />Engaging tools <br /><ul><li>Different motivations & triggers
    24. 24. Different reasons to visit & return
    25. 25. Need to be identified & tracked
    26. 26. Understand
    27. 27. Prioritize</li></ul>Technology AssessmentDevelop Capabilities <br />Online BrandingSelf sufficing platform<br />Engaging Influencers<br />Influential Brand Cult<br />Leverage Community Expertise<br />Social SEO<br />Consumer Interaction<br />Triggering WOM<br />Establish Governance<br />Social Applications<br />LADDER of ENGAGMENT + Content strategy<br />Evaluate Analyze <br />&<br />Manage<br />Social Integration & Application Mobility<br /><ul><li>Identify Key Influencing Factors
    28. 28. User Generated Content</li></ul>Community<br />Social Graph<br /><ul><li>Connect multiple campaigns
    29. 29. Connect online and offline
    30. 30. Continue engagement between campaigns</li></ul>BENEFITS<br />Social CRM <br /><ul><li>Profile
    31. 31. Relationships
    32. 32. Activity</li></ul>ENABLERS<br />
    33. 33. About being Social<br />Is to reach to your online audience<br />Build Relationships<br />Be Transparent Be Real<br />
    34. 34. 9 Dimensions to our Web Services<br />
    35. 35. <ul><li>PPC, CPA, CPM
    36. 36. Sponsoring Websites, groups or YouTube channels
    37. 37. Social Media Ads
    38. 38. Landing Pages,
    39. 39. Micro Websites
    40. 40. Referral System
    41. 41. Contests</li></ul>Media Planning: The right mix of Search, Paid and Social Media<br />Integrated Campaigns<br />Connecting campaigns to reach common business objective<br />Media Planning<br />Identify websites for maximum reach.<br />Rich Media Advertising customers interact with your products and services<br />Performance Management<br />remove non performing ads/ websites and optimizing the performing inventory <br /><ul><li>Analytics
    42. 42. Real Time Individual ad tracking
    43. 43. Campaign Performance for each running ad
    44. 44. Creative Videos
    45. 45. Animations
    46. 46. Virals
    47. 47. Games</li></li></ul><li>Custom Social Media solutions for your business<br />Social Media Outreach Program<br /><ul><li>Company Profile on various channels like Facebook, Twitter, Youtube and many more…
    48. 48. Developing Fan Followings
    49. 49. Participation in Ongoing Conversations about your brand</li></ul>Online Branding<br /><ul><li>Online Reputation Management
    50. 50. Countering “–ve” Buzz
    51. 51. Social Media Strategy and Implementation
    52. 52. Social Integration using available API’s (Facebook, Twitter)
    53. 53. Brand Engagement
    54. 54. Social CRM (Networking and Relationship Management)
    55. 55. Community Building and Management
    56. 56. Social Applications</li></ul>Social Media for Small Business<br /><ul><li>Complete Outreach Program with relevant Social Networking Engagement
    57. 57. Content Strategy including Blog Maintenance
    58. 58. Business Networking </li></li></ul><li>Online StrategyPlanning and clear goals are the keys to success<br /> Our strategy approach enables you to conceptualize, build and deploy successful communities with a best practices and lessons learned focus. We help you identify goals and objectives as well as develop a high level roadmap for technology and management as the community grows. Services include:<br />ResearchUnderstand where your customers live online and how to reach them.<br />Social Media Mapping & StrategyCreate a cohesive plan for success.<br />Strategic PlanningIdentify goals and objectives and understand how to engage participants.<br />Media Planning, budgeting and Ad PlacementsReceive guidance based on three years of experience.<br />Social Media MarketingLeverage an exclusive technology that enables social media campaigns to gain new customers and engage with the ones you already have.<br />Performance ManagementMonitoring each ads CTR, bounce rate, traffic quality from discreet traffic source and taking appropriate actions. <br />
    59. 59. Implementation & Technical SupportYour success is our mission<br />Technology Assessment, complete development and integration for successful execution of strategy.<br />Our dedicated support team make sure your community is online and on-time. Your assigned project manager is there to make sure things are on schedule and our support team is there to ensure maximum up-time. Services Include:<br />Assigned Project ManagerAssigned Project Manager will help guide you through the community building process.<br />Proven Implementation ProcessStep-by-step guidance to make sure your community is exactly what you need.<br />Support EngineersMake sure you are running smoothly <br />
    60. 60. Community ManagementLet our experts help you build a strong community<br />We put the experience of creating and guiding over 30 online communities to work for your company. Our community management team will provide guidance and hands-on management of your social network. Services Include:<br /> Community ManagerWe assign a Community manager which will help develop and drive the community, and will also be responsible to do Social Consumer Relationship Management <br />ModerationManage the community on a day to day basis, which includes moderation and updating content.<br />Community GuidelinesCreate community guidelines to set the tone and create a positive environment for your members to interact.<br />Performance ManagementReviewing the Interaction and activity analysis if the community. <br />Activity ReviewsReview moderation activities and growth trends with client to ensure community focus is inline with goals.<br />
    61. 61. Contact us for personalized social web strategy… <br />Thank you<br /><br />