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Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
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Social Media Strategy


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Social Media is buzz around for marketers. Before you proceed you need to have correct mind set for a successful strategy.

Social Media is buzz around for marketers. Before you proceed you need to have correct mind set for a successful strategy.

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  • We will be focusing on How rather than Why, the initial teaser.
  • Its not an marketing tool but an relationship method.These new tools are allowing content to spread around the globe in seconds, yet with these opportunities brings significant risks to brands.Companies that respond time still can suffer from brand backlash.  Companies must learn to anticipate customer needs --or recruit an unpaid army.
  • Its not an marketing tool but an relationship method:Now, with social tools, every employee can talk to customers and prospects.  Yet, this could create confusion with clients. New systems will be needed to centralize data so customers have a holistic experience. Expect to see growth in Social CRM this coming year.
  • Transcript

    • 1. The BIG
    • 2. Social Media is not about technology and just another marketing channel
      "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“
      Seth Godin
      Slide Source – Neil Perkin, What’s Next in Media
    • 3.
      • 93% believe a company should have presence on Social Media sites
      • 4. 42% of adults and 55% of youth want to interact with their favourite brand through one or more social media tools.
      Sources: RWW/Cone Research Forrester Research
      Create a system that enables positive recommendation from peer to peer , a better way to reach new prospects (those either not influenced or aware of your products/services)
    • 5. Real World
    • 6. Your old clients, your new prospects, your employees all are online.
      They are talking and they will talk about your COMPANY : Good or Bad.
      We need a responsible way to establish and maintain relationships with customers.
      “By 2010, more than 60% of Fortune 1000 companies will have some form of online community deployed for CRM purposes” – Gartner Group
      Social Customer Relationship Management
    • 7.
    • 8. Setting up account is not the strategy
      Regardless of whether you have oneor one million friends, followers, or fans, your business needs a more proactive social media strategy.
      Leverage Social Media
      What can be done
      Public Relations
      Customer Support
      Market Research
      Online Branding
      ConsumerEducation & Interaction
      Customer Empowerment
      Customer Relations Management
    • 9.
    • 10.
    • 11. … hundreds of thousand social media campaigns launched everyday
    • 12.
    • 13.
    • 14. Some are getting it right… broke the “myth” that no one would buy shoes w/o 1st trying them on. They have grown sales from $1.6MM in 2000 to $840MM in 2007. Breakthrough online Customer Relationship to deliver a better shoe shopping experience to everyone.
    • 15. Red Bull + Sports : Socially Empowered; User Driven
      • Over 2 Million Facebook Fans
      • 16. Twitter Integrated in Facebook
    • The Ford Story
      It was our goal to be the #1 social automotive brand within three years. We achieved it in 6 months.
      Now, the goal is to be the world’s leading social brand. Period.
      Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)
      source: emarketer.
    • 17. Some Successful Facebook Applications and Pages
    • 18. Some Successful Communities and Campaigns…
      Vodafone UGC Contest
      Red Bull (Facebook) Connect
      WiFi community backed by BT cellular
      UGC by Airtel Marathon Runners
      Verizon: reputation system
    • 19. B
      But Most Brands… Getting it WRONG
    • 20. KurkureTedhahai par per Merahai
      WalMart's Buyer’s Blog
      Kellogg’s Special K Challenge
    • 21. The Social Media ROI
      Exponentially improves Organic Search Engines Results
      Improves Pay Per Click/Paid Campaigns by atleast 200%
      Improves Life Cycle of your website
      Nurtures and build relationship with existing clients and future prospects
    • 22. Innovate and Differentiate
      Benefits and Value
      Key Steps in Web Traffic & Lead Generation
    • 23. Social media+
      Social Web Strategy: the BIGIDEA
      Social Object
      Establishing Presence
      Business objective
      Persona building
      Engaging tools
      • Different motivations & triggers
      • 24. Different reasons to visit & return
      • 25. Need to be identified & tracked
      • 26. Understand
      • 27. Prioritize
      Technology AssessmentDevelop Capabilities
      Online BrandingSelf sufficing platform
      Engaging Influencers
      Influential Brand Cult
      Leverage Community Expertise
      Social SEO
      Consumer Interaction
      Triggering WOM
      Establish Governance
      Social Applications
      LADDER of ENGAGMENT + Content strategy
      Evaluate Analyze
      Social Integration & Application Mobility
      • Identify Key Influencing Factors
      • 28. User Generated Content
      Social Graph
      • Connect multiple campaigns
      • 29. Connect online and offline
      • 30. Continue engagement between campaigns
      Social CRM
    • 33. About being Social
      Is to reach to your online audience
      Build Relationships
      Be Transparent Be Real
    • 34. 9 Dimensions to our Web Services
    • 35.
      • PPC, CPA, CPM
      • 36. Sponsoring Websites, groups or YouTube channels
      • 37. Social Media Ads
      • 38. Landing Pages,
      • 39. Micro Websites
      • 40. Referral System
      • 41. Contests
      Media Planning: The right mix of Search, Paid and Social Media
      Integrated Campaigns
      Connecting campaigns to reach common business objective
      Media Planning
      Identify websites for maximum reach.
      Rich Media Advertising customers interact with your products and services
      Performance Management
      remove non performing ads/ websites and optimizing the performing inventory
    • Custom Social Media solutions for your business
      Social Media Outreach Program
      • Company Profile on various channels like Facebook, Twitter, Youtube and many more…
      • 48. Developing Fan Followings
      • 49. Participation in Ongoing Conversations about your brand
      Online Branding
      • Online Reputation Management
      • 50. Countering “–ve” Buzz
      • 51. Social Media Strategy and Implementation
      • 52. Social Integration using available API’s (Facebook, Twitter)
      • 53. Brand Engagement
      • 54. Social CRM (Networking and Relationship Management)
      • 55. Community Building and Management
      • 56. Social Applications
      Social Media for Small Business
      • Complete Outreach Program with relevant Social Networking Engagement
      • 57. Content Strategy including Blog Maintenance
      • 58. Business Networking
    • Online StrategyPlanning and clear goals are the keys to success
      Our strategy approach enables you to conceptualize, build and deploy successful communities with a best practices and lessons learned focus. We help you identify goals and objectives as well as develop a high level roadmap for technology and management as the community grows. Services include:
      ResearchUnderstand where your customers live online and how to reach them.
      Social Media Mapping & StrategyCreate a cohesive plan for success.
      Strategic PlanningIdentify goals and objectives and understand how to engage participants.
      Media Planning, budgeting and Ad PlacementsReceive guidance based on three years of experience.
      Social Media MarketingLeverage an exclusive technology that enables social media campaigns to gain new customers and engage with the ones you already have.
      Performance ManagementMonitoring each ads CTR, bounce rate, traffic quality from discreet traffic source and taking appropriate actions.
    • 59. Implementation & Technical SupportYour success is our mission
      Technology Assessment, complete development and integration for successful execution of strategy.
      Our dedicated support team make sure your community is online and on-time. Your assigned project manager is there to make sure things are on schedule and our support team is there to ensure maximum up-time. Services Include:
      Assigned Project ManagerAssigned Project Manager will help guide you through the community building process.
      Proven Implementation ProcessStep-by-step guidance to make sure your community is exactly what you need.
      Support EngineersMake sure you are running smoothly
    • 60. Community ManagementLet our experts help you build a strong community
      We put the experience of creating and guiding over 30 online communities to work for your company. Our community management team will provide guidance and hands-on management of your social network. Services Include:
       Community ManagerWe assign a Community manager which will help develop and drive the community, and will also be responsible to do Social Consumer Relationship Management
      ModerationManage the community on a day to day basis, which includes moderation and updating content.
      Community GuidelinesCreate community guidelines to set the tone and create a positive environment for your members to interact.
      Performance ManagementReviewing the Interaction and activity analysis if the community.
      Activity ReviewsReview moderation activities and growth trends with client to ensure community focus is inline with goals.
    • 61. Contact us for personalized social web strategy…
      Thank you