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Designing the Design Policy of China
Leapfrog for a new economy
Prof.	
  Dr.	
  LOU	
  Yongqi	
  
	
  
Dean,	
  College	
  of	
  Design	
  &	
  Innova1on,	
  	
  
Tongji	
  	
  	
  University	
  
	
  
2014,Cape	
  Town,	
  South	
  Africa	
  
China, just replaced US as the
biggest economy in the world.
The problem of being No.1 is
You need to think how to sustain?
Factor-driven>efficiency-driven>innovation driven
Laws of thermodynamics
“First	
  law	
  of	
  thermodynamics:	
  Because	
  energy	
  is	
  conserved,	
  the	
  internal	
  
energy	
  of	
  a	
  system	
  changes	
  as	
  heat	
  flows	
  in	
  or	
  out	
  of	
  it.	
  Equivalently,	
  
perpetual	
  mo1on	
  machines	
  of	
  the	
  first	
  kind	
  are	
  impossible.
	
  
Second	
  law	
  of	
  thermodynamics:	
  The	
  entropy	
  of	
  any	
  isolated	
  system	
  
never	
  decreases.	
  Such	
  systems	
  spontaneously	
  evolve	
  towards	
  
thermodynamic	
  equilibrium	
  —	
  the	
  state	
  of	
  maximum	
  entropy	
  of	
  the	
  
system.	
  Equivalently,	
  perpetual	
  mo1on	
  machines	
  of	
  the	
  second	
  kind	
  are	
  
impossible.”	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  
	
  _hTp://wikipedia.com
 
Transformation needed,
and design is a key!
How to use the key better?
design policy
Guiding the development of
design and the application of
design >>>>>>>>> a vision.
China’s design policy:
sustainability (strategic)
transformation (tactical)
Three pillars for China’s sustainable development
•  Economic	
  growth	
  (↑)	
  	
  
•  Environmental	
  impact	
  (↓↓)	
  
•  Social	
  wellbeing	
  (↑↑↑)	
  	
  
	
  
	
  
2015-2020-2030-2050
2020, Well-off society Initially built
2030,Zero growth rate of population
2040, Zero growth rate of the consumption
of energy and natural resources
2050, Zero growth rate of the environment
degradation
China’s sustainable development outline (2007)
Paradigm shift/
without landing!
!
Catch up or leapfrog ?
NEW ECONOMY
NEW SOCITY
Two categories of leaping frog
	
  
	
  
1)	
  	
  	
  Common	
  tasks	
  driven	
  by	
  the	
  technology	
  changes	
  globally.	
  
	
  
2)	
  	
  The	
  uniqueness	
  of	
  China.	
  Which	
  will	
  be	
  the	
  fundamental
	
  driving	
  force	
  to	
  achieve	
  a	
  new	
  possible	
  future.
Where are the problems,
there is a need of design
and new opportunities.
China’s uniqueness > leapfrog economy
>	
  the	
  upgrading	
  and	
  transforma1on	
  of	
  its	
  industries	
  
>	
  ongoing	
  urbanizaHon	
  process	
  
>	
  China’s	
  rural	
  development	
  issues	
  
>	
  China‘s	
  environmental	
  challenges	
  
>	
  Social	
  welfare	
  system,	
  educa1on,	
  health,	
  etc.	
  
>	
  Strong	
  government,	
  the	
  advantage	
  of	
  top-­‐down	
  model
>	
  large	
  populaHon	
  as	
  an	
  asset	
  of	
  human	
  resource;
>	
  re-­‐think	
  the	
  value	
  of	
  culture.	
  Redefine	
  the	
  “quality”	
  of	
  life
What design
Can contribute?
Design	
  1.0,	
  	
  modern	
  design,	
  the	
  crea1on	
  and	
  design	
  of	
  products	
  for	
  
industries	
  	
  
	
  
Design	
  2.0,	
  Expanded	
  from	
  material	
  to	
  immaterial,	
  from	
  product	
  to	
  
service,	
  from	
  doing	
  to	
  thinking,	
  from	
  ar1fact	
  to	
  strategy,	
  from	
  object	
  to	
  system,	
  
greatly	
  expanded,	
  but	
  s1ll	
  proposal	
  oriented.	
  	
  
	
  
Design	
  3.0,	
  	
  
•  Real	
  world	
  Challenge	
  based,	
  for	
  instance,	
  China’s	
  Health,	
  educa1on,	
  rural	
  and	
  
environmental	
  issues.	
  
•  involving	
  complex	
  systems	
  of	
  stakeholders	
  and	
  issues,	
  involving	
  different	
  
stakeholders,	
  combine	
  crea1on,	
  business	
  and	
  technologies	
  together	
  in	
  a	
  
proac1ve	
  way.	
  	
  
•  New	
  ac1vism,	
  not	
  only	
  propose	
  solu1ons,	
  but	
  also	
  involve	
  in	
  implemen1ng	
  
•  Entrepreneurship	
  driven
Design 1.0 > Design 2.0 > Design 3.0
!
Passive
Proactive
Design 3.0 for leaping frog
Design policy should support developing 1) a
(right) kind of design, and 2) enabling it for the
(right) social and economic changes,
in today’s networked natural and artificial Era.
Emerging  economy  (product  and  service)  
>  Resource  utilization  and  new  materials    
>  new  energy  and  infrastructure    
>  information  networks  
>  Transportation  
>  high-level  smart  manufactory    
>  health  care  and  medical  system  
>  Sustainable  habitation  
>  Social  economy  
integrate design capacity with national
needs and emerging industries
National  needs    
  
>Sustainable  development    
>Industry  upgrades  
>International  collaboration  
>Innovation  capacity  
>fair  and  justice  welfare  
>public  and  national  safety  
>Environmental  restoration  
      
  Capacity  of  
Design  3.0  
  
>National  design  strategy  and  
roadmap  
>infrastructure  and  public  
service  platform  
>education  and  training  
system  
>design  capacity  of  industries  
>culture  and  social  
environment    
2015-2020-2030-2050
2015-­‐2020:	
  CulHvaHon	
  	
  
-----	
  
2020-­‐2030:	
  IntegraHon	
  
-----	
  
2030-­‐2050:	
  Enabling	
  
China’s national design policy roadmap
In	
  a	
  strategic	
  view,	
  the	
  advantage	
  of	
  being	
  	
  	
  	
  
	
  	
  	
  developing	
  	
  	
  
Energy	
  氣! 	
  
Gathering	
  energy	
  
>	
  
GeneraHng	
  changes	
   	
  
Social	
  innovaHon:	
  
collecHve	
  energy	
  
generaHon	
  
 	
  Scale	
  
 	
  	
  	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  
Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale
	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  
Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale
	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  
	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  
Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale
	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  
Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale
	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  Scale	
  
It	
  is	
  powerful	
  but
	
  also	
  can	
  be	
  harmful	
  !	
  
	
  
State	
  of	
  art:	
  
Invisible	
  hands!	
  
to	
  culHvate	
  and	
  guide	
  QI	
  	
  
dynamic	
  	
  
balance!	
  
Thanks for listening!
Lou.yongqi@gmail.com

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Lou Yongqi

  • 1. Designing the Design Policy of China Leapfrog for a new economy Prof.  Dr.  LOU  Yongqi     Dean,  College  of  Design  &  Innova1on,     Tongji      University     2014,Cape  Town,  South  Africa  
  • 2. China, just replaced US as the biggest economy in the world.
  • 3. The problem of being No.1 is You need to think how to sustain?
  • 5. Laws of thermodynamics “First  law  of  thermodynamics:  Because  energy  is  conserved,  the  internal   energy  of  a  system  changes  as  heat  flows  in  or  out  of  it.  Equivalently,   perpetual  mo1on  machines  of  the  first  kind  are  impossible.   Second  law  of  thermodynamics:  The  entropy  of  any  isolated  system   never  decreases.  Such  systems  spontaneously  evolve  towards   thermodynamic  equilibrium  —  the  state  of  maximum  entropy  of  the   system.  Equivalently,  perpetual  mo1on  machines  of  the  second  kind  are   impossible.”                                _hTp://wikipedia.com  
  • 7. How to use the key better?
  • 9. Guiding the development of design and the application of design >>>>>>>>> a vision.
  • 10. China’s design policy: sustainability (strategic) transformation (tactical)
  • 11. Three pillars for China’s sustainable development •  Economic  growth  (↑)     •  Environmental  impact  (↓↓)   •  Social  wellbeing  (↑↑↑)        
  • 12. 2015-2020-2030-2050 2020, Well-off society Initially built 2030,Zero growth rate of population 2040, Zero growth rate of the consumption of energy and natural resources 2050, Zero growth rate of the environment degradation China’s sustainable development outline (2007)
  • 14. ! Catch up or leapfrog ? NEW ECONOMY NEW SOCITY
  • 15. Two categories of leaping frog     1)      Common  tasks  driven  by  the  technology  changes  globally.     2)    The  uniqueness  of  China.  Which  will  be  the  fundamental  driving  force  to  achieve  a  new  possible  future.
  • 16. Where are the problems, there is a need of design and new opportunities.
  • 17. China’s uniqueness > leapfrog economy >  the  upgrading  and  transforma1on  of  its  industries   >  ongoing  urbanizaHon  process   >  China’s  rural  development  issues   >  China‘s  environmental  challenges   >  Social  welfare  system,  educa1on,  health,  etc.   >  Strong  government,  the  advantage  of  top-­‐down  model >  large  populaHon  as  an  asset  of  human  resource; >  re-­‐think  the  value  of  culture.  Redefine  the  “quality”  of  life
  • 19. Design  1.0,    modern  design,  the  crea1on  and  design  of  products  for   industries       Design  2.0,  Expanded  from  material  to  immaterial,  from  product  to   service,  from  doing  to  thinking,  from  ar1fact  to  strategy,  from  object  to  system,   greatly  expanded,  but  s1ll  proposal  oriented.       Design  3.0,     •  Real  world  Challenge  based,  for  instance,  China’s  Health,  educa1on,  rural  and   environmental  issues.   •  involving  complex  systems  of  stakeholders  and  issues,  involving  different   stakeholders,  combine  crea1on,  business  and  technologies  together  in  a   proac1ve  way.     •  New  ac1vism,  not  only  propose  solu1ons,  but  also  involve  in  implemen1ng   •  Entrepreneurship  driven Design 1.0 > Design 2.0 > Design 3.0
  • 21. Design policy should support developing 1) a (right) kind of design, and 2) enabling it for the (right) social and economic changes, in today’s networked natural and artificial Era.
  • 22. Emerging  economy  (product  and  service)   >  Resource  utilization  and  new  materials     >  new  energy  and  infrastructure     >  information  networks   >  Transportation   >  high-level  smart  manufactory     >  health  care  and  medical  system   >  Sustainable  habitation   >  Social  economy   integrate design capacity with national needs and emerging industries National  needs       >Sustainable  development     >Industry  upgrades   >International  collaboration   >Innovation  capacity   >fair  and  justice  welfare   >public  and  national  safety   >Environmental  restoration          Capacity  of   Design  3.0     >National  design  strategy  and   roadmap   >infrastructure  and  public   service  platform   >education  and  training   system   >design  capacity  of  industries   >culture  and  social   environment    
  • 23. 2015-2020-2030-2050 2015-­‐2020:  CulHvaHon     -----   2020-­‐2030:  IntegraHon   -----   2030-­‐2050:  Enabling   China’s national design policy roadmap
  • 24. In  a  strategic  view,  the  advantage  of  being              developing      
  • 26. Gathering  energy   >   GeneraHng  changes    
  • 27. Social  innovaHon:   collecHve  energy   generaHon  
  • 29.        Scale  Scale  Scale  Scale  Scale  Scale   Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale   Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale    Scale  Scale  Scale  Scale  Scale  Scale  Scale   Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale   Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  Scale  
  • 30. It  is  powerful  but  also  can  be  harmful  !    
  • 31. State  of  art:   Invisible  hands!   to  culHvate  and  guide  QI