WorldClassID Social Networking Software Brand Channel

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Brand HyperDistribution: a social network distribution channel. Brand Channel utilizes a variety of peer-to-peer technologies which are even more efficient at reaching a target social network audience than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting.

WorldClassID provides a unique methodology to most widely distribute your brand message. Whether you want more clients, are looking to sell more product or want to reinvent yourself…the WorldClassID Brand Channel is the solution. Brand Channel is a proven alternative to traditional marketing solutions and the only personal branding solution on the market today that can validate the distribution of content through HyperDistribution.

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  • This video production is brought to you by WorldClass Brand Management…your partner in the SocialSphere revolution.
  • Hello and welcome to the WorldClass Social Network.
  • The fact that you’re watching this video means there’s a very good chance that you are someone who is familiar with social networking sites like MySpace, Facebook and Twitter. You are aware that marketing and business development (or lead generation) in today’s SocialSphere requires that you have a strategic plan to deal with these important new resources for lead development, and…
  • You may be thinking to yourself…do I really need to own my brand name in the SocialSphere? How do I own and protect my name in more than just Facebook? Should I claim my name in other areas? If so, how do I really go about doing that?
  • Now, more than just owning your brand name across the SocialSphere, you are probably also someone who needs a comprehensive strategy to drive targeted traffic to your website quickly, easily and more importantly…REPEATEDLY! And you’re wanting to find out or you’re already convinced that social networking is the medium to deliver that traffic for you. You’re wondering if social networking is the way to go and whether WorldClass is the company to help you.
  • The Good News is that you are at the right place! And in this video we’ll explain why social networking is definitely the medium you should be looking to for quality targeted traffic that you can tap into….AGAIN AND AGAIN AND AGAIN…and…yes, WorldClass can help you, but there is some additional information we need to talk about.
  • Does your SocialSphere strategic plan include setting up and managing individual accounts in the Top 10 Social Networking Sites? Can you list the Top 10 Social Networking Sites? Do you know how to manage the content at each of these unique social networking sites? Did you know that there are more than 300 Social Networking Sites? Did you know that your search engine ranking is DIRECTLY affected by not having a presence in all these Social Sites? If you believe that your strategic marketing plan should include all of these sites, then you are probably…
  • Someone who is looking to generate new leads through social networking, including MySpace, Facebook, Twitter, Friendster, Blogspot, WordPress and other social networking sites to identify target customers who want to listen or read what you have to say. And, you want them as quickly as possible and at the lowest possible cost. And in fairness, who could blame you? But herein lies the challenge…there are 54 social networking site logos in this picture. Do you have the manpower and technical resources to actively manage 54 websites? Can you manage 300 or more sites in the SocialSphere?
  • There are really only three options available to answer that question. 1) Put your head in the sand and Do Nothing, or 2) Hire staff at some level to manage all these website accounts, or 3) Subscribe to an automated software solution to efficiently and effectively manage all these website accounts. WorldClass Social Networking solution called WorldClassID provides the automated solution as a subscription service.
  • If you’re thinking about ignoring the SocialSphere, or maybe you just feel overwhelmed by the complexity…first, we’re going to explain why social networking beats any other strategy for adding new prospects hands down in both…COST and TIME!
  • Once you understand the Value Proposition you will come to believe the importance of having your own strategy…and then, we’ll explain how our WorldClassID service is working for real Case Studies and what the impact of the WorldClass has been on their business.
  • Our WorldClassID solution is easy, quick and very cost-effective…so let’s get started!
  • We’ve got a lot of ground to cover and we value your time, so let’s get going!
  • Before we look at how the WorldClassID social networking software works, why should you even consider growing your social networking presence? There are even some companies who still COMPLETELY RESTRICT ANY ACTIVITY on any social network. Assuming that your company believes that a strategic marketing plan must include dealing with the SocialSphere, then let’s talk about what those strategies can look like.
  • Let’s build a frame of reference about making investment decisions when it comes to managing your Social Brand. Lot’s of companies are posting jobs for “social media coordinators”, so what can you expect to invest in this area? Let’s look at Dell Computers.
  • Let’s look at what Dell Computers is doing with just one Social Networking site, Twitter. As you can see on this screen shot, Dell is actively engaging in promoting eCommerce sales through the use of social networking sites. We’re going to focus on just one site, Twitter.
  • Dell is making an Investment Decision to deploy resources towards managing their SocialSphere presence on Twitter. They have full time staff making tweets on a daily basis. Why are they doing this…because the results speak for themselves.
  • You can independently verify by going to www.bloggingstocks.com and search for Dell Computers Twitter and you’ll see the following article confirming that Dell has generated $6.5 million in sales just in the last six months. In this article Dell specifies that it’s sales have more than doubled related to the use of Twitter just in 2009.
  • A related article which can be found at www.dailytech.com points out again that Dell has over 100 workers tweeting and that their effort is having a global impact on sales which have more than doubled in the past six months.
  • Now, taking just the Dell example, it should be pretty easy for you to extrapolate out for yourself that making an investment in WorldClassID is Superb Investment. Not only do we have an impact on your Twitter account, we have an impact across the entire SocialSphere!
  • It is important in managing expectations that you understand…WorldClass is NOT a creative agency or public relations firm. We are a SocialSphere content management distribution service.
  • We’ve shown you how Dell is paying hundreds of thousands of dollars every month and are benefitting with resulting sales from Twitter, but what about individuals. Let’s look at what an average individual is paying to generate Twitter followers at a service called TwitterCounter.
  • On this screenshot you can see that TwitterCounter is charging $459 per month for 120,000 views and $849 for 240,000 which they estimate will turn into approximately 1,000 and 2,000 expected followers.
  • If you compare WorldClass Social Networking and our pioneering service called WorldClassID, you can see that individuals are gladly paying $849 per month to generate followers on Twitter. WorldClassID is revolutionizing the social networking arena and will give you a much better return on your investment and we will do that for a lower overall cost;
  • In order to distinguish whether investing in WorldClassID is the right thing, you need to be able to do a cost analysis to determine the WORTH of each lead.
  • The Cost per Lead calculation is very straight forward and we’re going to use the TwitterCounter example to demonstrate the cost. The monthly cost to generate approximately 2,000 leads is $849, which gives us a cost per lead of $0.42.
  • The Worth of those Leads to DELL calculates out to $6.50 per lead. It doesn’t take much to understand why Dell is willing to invest
  • Now, in the SocialSphere there are entirely new industries developed around Pay-Per-Click and Search Engine Optimization, so how does WorldClassID compare to traditional search engine PPC? On average…PPC for right side placement (not top sponsorship positions) are going to cost you between $3 and $10 per Lead. That means you could be spending up to $10,000 per month for Lead generation.
  • If we could deliver targeted traffic based on your most relevant and most frequently searched keyword phrases across over 300 social sites, do you think your results would at least match what you might expect from spending the same on TwitterCounter? We have been told we’re crazy to price this service less than PPC or TwitterCounter, and in the future we are going to do that.
  • We are very interested to talk with you to demonstrate how our service can provide substantial value. We need to gather certain information in order to provide you with a free keyword assessment. From that keyword assessment we will prepare a specific proposal with a specific monthly budget. That proposal will include the projected ROI specific to your keywords. Because we are looking to grow our business and each client’s business and related keywords are unique, and the related volume of searches and potential leads is also variable, we cannot give you a specific price
  • here…but…if you are within the first 500 persons to contact us, we will guarantee that your service (not to exceed 20 keywords) will be set at and never exceed $849 per month. The reality is you will most likely generate well in excess of the 2,000 minimum guarantee, and that is why we will be charging much more for this service in the future.
  • We have demonstrated that WorldClassID is a great investment that meets all three criteria to make you money, save you time and save you money.
  • We must be crazy, but we are so confident about launching this service that we want to give early adopters every benefit we possibly can, so for the very first 200 persons who contact us, we are going to cut the monthly subscription service in half. That’s right! If you are one of the first 200 individuals to contact us, we are going to GUARANTEE everything we’ve already discussed, but we are going to do that for $425 per month.
  • This is a one time offer that WILL BE FINISHED once we have reached our initial 200 contacts. Don’t wait, send us your registration so you are sure to be included in the first 200 who receive this unbelievable pricing plan.
  • Why are we doing this? We want you as a permanent member of our founding clients list.
  • Your very next action needs to be to go to the special discount page we’ve set up at www.worldclass.com/discount.htm and submit your registration to make sure your in the first 200.
  • WorldClassID Social Networking Software Brand Channel

    1. 2. WorldClass Social Network
    2. 3. <ul><li>Of course you are familiar with: </li></ul>WorldClass Social Network
    3. 4. <ul><li>Who needs to own their Brand Name? </li></ul><ul><ul><li>Any individual or business with a reputation. </li></ul></ul><ul><li>Owning your Brand Name on numerous social media sites functions as &quot;social media brand management&quot;, and a type of insurance protecting you from name squatting and identity fraud, minimizing risk to your brand. </li></ul>WorldClass Social Network
    4. 5. WorldClass Social Network <ul><li>Someone who needs a mechanism to drive targeted traffic to your website quickly , easily and more importantly… </li></ul><ul><li>REPEATEDLY! </li></ul>
    5. 6. WorldClass Social Network <ul><li>Good News </li></ul><ul><li>You are at the right place! </li></ul><ul><li>in this video we’ll explain why social networking is definitely the medium you should be looking to for quality targeted traffic that you can tap into… </li></ul><ul><li>… AGAIN and AGAIN and AGAIN! </li></ul>
    6. 7. <ul><li>Does your strategic plan include: </li></ul><ul><ul><li>The Top 10 Social Networking Sites? </li></ul></ul><ul><ul><li>The Top 10 Blog Sites? </li></ul></ul><ul><ul><li>The Top 10 Video Sharing Sites? </li></ul></ul><ul><ul><li>The Top 10 Social Bookmarking Sites? </li></ul></ul><ul><ul><li>The Top 10 Photo Sharing Sites? </li></ul></ul><ul><ul><li>The Top 10 Professional Networking Sites? </li></ul></ul><ul><ul><li>The Top 10 Press Release Sites? </li></ul></ul>WorldClass Social Network
    7. 8. WorldClass Social Network <ul><li>You want to generate thousands of new leads through social networking sites like: </li></ul>
    8. 9. WorldClass Social Network <ul><li>Three Possible Answers: </li></ul><ul><ul><li>Do Nothing </li></ul></ul><ul><ul><li>Or </li></ul></ul><ul><ul><li>Hire Staff (full, part-time or agency) </li></ul></ul><ul><ul><li>Or </li></ul></ul><ul><ul><li>Subscribe to an Automated Service Solution </li></ul></ul>
    9. 10. WorldClass Social Network <ul><li>First, we’ll explain why social networking beats any other system for adding new prospects hands down in both… </li></ul><ul><li>COST and TIME! </li></ul>
    10. 11. WorldClass Social Network <ul><li>Then, we’ll explain how the WorldClass social networking automated service solution, WorldClassID is being used by… </li></ul><ul><li>Real Case Studies! </li></ul>
    11. 12. WorldClass Social Network <ul><li>And finally, how easy , quick and cost-effective it is for you to… </li></ul><ul><ul><li>GET STARTED RIGHT NOW! </li></ul></ul>
    12. 13. WorldClass Social Network <ul><li>We’ve Got A Lot of Ground to Cover </li></ul><ul><li>So LET’S GET STARTED! </li></ul>
    13. 14. WorldClass Social Network <ul><li>Why should you even consider growing your SocialSphere presence? </li></ul><ul><li>Some companies, like Deutcshe Bank or CUTCO COMPLETELY RESTRICT SOCIAL NETWORK involvement of any kind by employees! </li></ul>
    14. 15. <ul><li>What does it cost you to manage your Social Brand? </li></ul><ul><li>Let’s just say you hired a temp or an intern to manage your MySpace, Facebook and Twitter accounts for 4 hours every day, 5 days a week. </li></ul><ul><ul><li>That totals (5days x 52 weeks x 4hours) 1,040 hours </li></ul></ul><ul><ul><li>At $20 per hour you’ve spent $20,800 for the year or </li></ul></ul><ul><ul><li>$1,733 per month! </li></ul></ul><ul><li>What if you want to manage across the SocialSphere? </li></ul>WorldClass Social Network
    15. 16. WorldClass Social Network <ul><li>Dell Computers </li></ul>
    16. 17. <ul><li>Dell is making an Investment Decision and is investing in: </li></ul><ul><li>Full time staff dedicated to managing Twitter </li></ul><ul><li>Full time effort Every Single Day! </li></ul><ul><li>It can be boring and tedious work </li></ul><ul><li>The RESULTS are WORTH IT! </li></ul><ul><li>Return On Investment (ROI) </li></ul>WorldClass Social Network
    17. 18. <ul><li>How much is Dell Investing: </li></ul><ul><ul><li>Approximately 100 Full Time Staff tweet daily </li></ul></ul><ul><ul><li>Average salary for Dell staff is $30,000 per year </li></ul></ul><ul><ul><li>Total Annual Cost = $3,000,000 </li></ul></ul><ul><ul><li>Monthly Cost = $250,000 </li></ul></ul><ul><ul><li>Pushing Discounted Product Every Single Day! </li></ul></ul><ul><ul><li>Why are they doing it? </li></ul></ul><ul><li>BECAUSE IT’S PROFITABLE!!! </li></ul>WorldClass Social Network
    18. 19. <ul><li>How much is Dell Benefitting? </li></ul>WorldClass Social Network
    19. 20. WorldClass Social Network
    20. 21. WorldClass Social Network <ul><li>A Great Investment will do at least one of three things for you: </li></ul><ul><li>Save You Time </li></ul><ul><li>Save You Money </li></ul><ul><li>Make You Money </li></ul>
    21. 22. WorldClass Social Network <ul><li>WorldClassID is a Great Investment for you because: </li></ul><ul><li>We Save You Time! </li></ul><ul><li>We Save You Money! </li></ul><ul><li>We Make You Money! </li></ul>
    22. 23. WorldClass Social Network <ul><li>Traffic from anywhere on the SocialSphere has potential value </li></ul><ul><li>AS LONG AS IT IS RELEVANT TO YOU </li></ul><ul><li>RELEVANT TRAFFIC = $ ALE $ !!! </li></ul>
    23. 24. WorldClass Social Network <ul><li>What is Relevant Traffic? </li></ul><ul><ul><li>If someone is trying to find your product or service, they’re going to type in KEYWORDS on whatever SocialSphere site they’re using. </li></ul></ul><ul><ul><li>You need to know that the keywords they are using and the keywords you’ve used on your SocialNetwork Profile are going to match. </li></ul></ul><ul><ul><li>They need to be RELEVANT and FREQUENTLY USED </li></ul></ul>
    24. 25. What WorldClassID Does: <ul><li>We will create, collect and manage all of your online profiles in one convenient place </li></ul><ul><li>We will assess your Keyword selections and recommend top keywords for relevancy and frequency </li></ul><ul><li>We will manage your complete SocialSphere presence (except your company website) from one central location </li></ul><ul><li>We will manage your SocialSphere content centrally (other than your company website) and distribute it seamlessly across the Web </li></ul>
    25. 26. WorldClassID EXCLUSIONS <ul><li>WorldClassID does NOT: </li></ul><ul><ul><ul><ul><li>Create Content, you must supply the original content </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Copyrighting, technical writing, article writing is done once by you or your agency, then WorldClass publishes that globally. (you) WRITE ONCE  (we) PUBLISH GLOBALLY </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Produce Creative, you must provide text, photos, videos and all other organizational content </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Your agency produces all graphic design, logos or other materials </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Build Websites, you need to have an existing website to which we will drive all SocialSphere traffic </li></ul></ul></ul></ul>
    26. 27. WorldClass Social Network <ul><li>Individuals are paying thousands of dollars every month to increase their presence on the SocialSphere. </li></ul><ul><li>Companies are paying tens and hundreds of thousands of dollars every month to increase their presence. </li></ul><ul><li>Individuals and Businesses are paying hundreds and thousands of dollars every month just to gain followers on Twitter </li></ul>
    27. 28. WorldClass Social Network
    28. 29. WorldClass Social Network <ul><li>Small and Medium-size businesses are hiring part-time staff at $1,733 per month. </li></ul><ul><li>People are gladly paying $849 per month to generate 2,000 followers on Twitter. </li></ul><ul><li>WorldClassID is going to provide a much better return on your investment for an lower overall cost. </li></ul>
    29. 30. WorldClass Social Network <ul><li>Is WorldClassID a Great Investment for You? </li></ul><ul><li>You need to be able to distinguish between; </li></ul><ul><ul><li>Cost per Lead (Acquisition Cost per Lead) </li></ul></ul><ul><ul><li>And </li></ul></ul><ul><ul><li>Value per Lead (Revenue per Lead) </li></ul></ul><ul><li>Then you can determine the WORTH of each lead </li></ul>
    30. 31. WorldClass Social Network <ul><li>Cost per Lead </li></ul><ul><ul><li>$849 (Cost of Service) divided by 2,000 (Leads or Followers generated) </li></ul></ul><ul><ul><li>$849 / 2000 = $0.42 per Lead </li></ul></ul>
    31. 32. WorldClass Social Network <ul><li>What is that Lead Worth? </li></ul><ul><li>Revenue generated by Leads (Dell’s $6.5 million) </li></ul><ul><li>divided by </li></ul><ul><li>Total Number of Leads (approx. 1 million) </li></ul><ul><li>$6,500,000 / 1,000,000 = $6.50 per Lead Each Follower on Twitter is WORTH $6.50 to DELL </li></ul>
    32. 33. WorldClass Social Network <ul><li>How does WorldClassID compare to Pay-Per-Click? </li></ul><ul><li>If you look at traditional search engine Pay-Per-Click programs, you will see that the Cost Per Click for targeted Leads will vary based on RELEVANCE and FREQUENCY. </li></ul><ul><ul><li>Average PPC campaign to generate 2,000 Leads </li></ul></ul><ul><ul><li>is between $3 and $10 per Lead </li></ul></ul><ul><ul><li>$3,000 to $10,000 per month! </li></ul></ul>
    33. 34. WorldClass Social Network <ul><li>If we were able to deliver the WorldClassID Service to you on a monthly basis for $849, do you think our service could deliver better results than just Twitter alone? </li></ul><ul><li>Because every client has a set of variables which impact the specifics of a projected Return on Investment, Cost per Lead or Worth of a Lead, we cannot give you a blanket price for your specific circumstances …but we have a special offer! </li></ul>
    34. 35. WorldClass Social Network <ul><li>Sign Up! Special Sign Up Info Coming: </li></ul><ul><ul><li>The first 500 contacts will be guaranteed a monthly service fee not to exceed $849 </li></ul></ul><ul><li>We will provide the following: </li></ul><ul><ul><li>Free Keyword Assessment </li></ul></ul><ul><ul><li>Free Proposal with specific budget </li></ul></ul><ul><ul><li>Projected ROI customized for your company </li></ul></ul>
    35. 36. WorldClass Social Network <ul><li>Our WorldClassID GUARANTEE: </li></ul><ul><ul><li>For the first 500 contacts who take advantage of this special launch promotion, we will GUARANTEE: </li></ul></ul><ul><ul><li>1) 2,000 Leads/Followers per Month – absolute minimum </li></ul></ul><ul><ul><li>2) At least one (1) Top Ten Ranking for each of your Twenty Specific Keywords on Google </li></ul></ul>
    36. 37. WorldClass Social Network <ul><li>WorldClassID is a GREAT INVESTMENT when it comes to: </li></ul><ul><ul><li>MAKING YOU MONEY </li></ul></ul><ul><ul><li>SAVING YOU TIME </li></ul></ul><ul><ul><li>SAVING YOU MONEY </li></ul></ul>
    37. 38. WorldClass Social Network <ul><li>You can invest in WorldClassID Subscription Service with 100% certainty that you’re making a perfect investment decision </li></ul>
    38. 39. WorldClass Social Network <ul><li>Here’s why you need to act QUICKLY RIGHT NOW! </li></ul><ul><li>Get ready for this… </li></ul><ul><li>While the next 500 people will guarantee their locked in price of $849, IF you are among the next 200 people to schedule your appointment right now, you can secure a spot in the WorldClassID program for half price, that’s right just </li></ul><ul><li>$425 per month! </li></ul>
    39. 40. WorldClass Social Network <ul><li>This special Introductory Price Offer of $425 per month MAY END AT ANY TIME and WILL END after the 200 th contact </li></ul><ul><li>You must ACT QUICKLY! (special contact information coming up) </li></ul>
    40. 41. WorldClass Social Network <ul><li>Why are we doing this? </li></ul><ul><li>We know that once you see the results we are able to deliver, you won’t want to leave. </li></ul><ul><li>We’re not after your short term business…we want you as a long term subscriber! </li></ul>
    41. 42. WorldClass Social Network <ul><li>Here’s what you need to do…right NOW! </li></ul><ul><li>Go to your browser and type in; </li></ul><ul><li>www.WorldClass.com/discount.htm </li></ul><ul><li>To lock in your price now!!! </li></ul>

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