World Class Brand Management Presentation

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Branding (take a lesson from big brands) is well understood by big companies and traditional creative agencies. At a time when the individual is becoming more the focus, you have to develop and …

Branding (take a lesson from big brands) is well understood by big companies and traditional creative agencies. At a time when the individual is becoming more the focus, you have to develop and manage your personal brand. It’s a brand new social networking world and you’ve got to be branded. Branding will give you what it takes to stand out and prosper in the new social network.

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  • 1. WorldClass Brand Management www.WorldClass.com powering Corporate Brand Channel™ and Personal Brand Channel™ Protecting Online Reputations © 2010 WorldClass Brand Management, Inc. All Rights Reserved WorldClass
  • 2.
    • It starts with a question:
      • Is someone Googling you right now?
    © 2010 WorldClass Brand Management, Inc. All Rights Reserved WorldClass Brand Management
  • 3.
    • The platform on which all business, industry and personal information is housed, the Internet, is EXPLODING!
    • The volume of information on the Internet is EXPLODING!
    • The places where corporate and personal information is being published is EXPLODING!
    WorldClass Brand Management
  • 4.
    • What started with:
    WorldClass Brand Management
  • 5.
    • Has turned into:
    • and hundreds more…
    WorldClass Brand Management
  • 6.
    • The Problem:
      • Do you know what information is being presented when someone searches your name?
      • Do you control what information is being indexed?
      • Is the information on the Web actually you?
      • Do you know how to defend your reputation online?
      • Are you being found by relevant keyword searches?
      • Do you have a Strategic Social Networking Plan?
    WorldClass Brand Management
  • 7.
    • The last thing you want to do is:
      • Create one more username and password
      • Create one more social networking site
    • The socialsphere is evolving daily:
      • Your content needs to be shared effectively and efficiently
    WorldClass Brand Management
  • 8.
      • The Solution:
          • What if one company could deliver a solution to transform an industry and redefine online brand management?
    WorldClass Brand Management
  • 9.
    • Brand HyperDistribution™
      • a proprietary technology distribution channel utilizing leading edge content distribution technologies which is more efficient at publishing content across the socialsphere controlling and protecting content better than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting.
    WorldClass Brand Management
  • 10.
    • Corporate Brand Channel ® Protecting Company Reputations
      • Competitive Edge for intelligent brand management
      • Redefining search results for your corporate keywords
      • Real-time reputation monitoring
      • Actionable Corporate Copyright (ACC)
      • You chose what information about your company gets placed at the top of your search engine results
      • Naturally and organically establish, create, and manage your online reputation to meet your corporate reality.
      • Proactively organize, consolidate and disseminate your corporate information.
    WorldClass Brand Management
  • 11.
    • Personal Brand Channel ® Protecting Personal Reputations
      • Competitive Edge for redefining search results for your name
      • You chose what information about you gets placed at the top of your search engine results
      • Naturally and organically establish, create, and manage your online reputation to meet your professional and personal reality.
      • Proactively organize, consolidate and disseminate your professional and personal information.
      • Give yourself “reputation insurance"--and protect your good name in prominent search results from possible misrepresentation.
    WorldClass Brand Management
  • 12. WorldClass Brand Management
  • 13.
    • All-in-One Turnkey Brand Management Service:
      • World’s first comprehensive online brand management
      • Most technologically advanced brand management solution
      • Serving a global customer base across the world’s largest community – the Internet
    WorldClass Brand Management
  • 14.
    • Return-on-Investment (ROI)
      • Increase Leads, Increase Revenues
      • Improve Search Engine Optimization
      • Improve Pay Per Click campaigns
      • Improve Market Position
      • Eliminate inaccurate, inappropriate, hurtful and slanderous information
      • Extend your brand to the Young Adult market
    WorldClass Brand Management
  • 15.
    • Reference Customers:
      • Elisabeth Cullington, CFP, CDFA ( http://CertifiedFinancialPlanner.ning.com ), San Diego CFP
      • Kim Schuette, CN ( http://www.biodynamicwellness.com ), San Diego Certified Nutritionist
      • Kjersti Rachelle, Co-Host ( http://www.JourneyofaLifetime.com ), Reality TV Travel Show
      • La Mesa Today ( http://www.LasMesaToday.com ), part of the Today Network, Inc.
      • Gina Garcia, Realtor ( http://www.GinasHomes.net ), part of Keller Williams Realty
      • Anita Lang, Realtor ( http://www.anitahildelang.com ), part of RE/Max Real Estate
      • Gaetano Cicciotti, Executive Chef & Owner ( http://www.cicciottis.com ), a Trattoria Italiana
      • Amy Stirnkorb, Publisher ( http://www.ChefsPress.com ), a specialty publisher of cookbooks
      • Casey Ward, SoZo Distributor ( http://SoZoLife.ning.com ), part of SoZo Global LLC
      • The Red Ribbon Foundation ( http://www.RedRibbon.com ), non-profit foundation
      • disABLEDperson, Inc ( http://www.disABLEDperson.com ), a charitable non-profit
    WorldClass Brand Management
  • 16.
    • Contact Information:
          • Kendell Lang, Brand Manager WorldClass Brand Management 1155 Camino del Mar, Suite 521 Del Mar, California 92014 http://www.WorldClass.com (+01) 760.445.3315 (e) [email_address]
    WorldClass Brand Management