The Future RTO - diversify niche collaborate or die v0.6 wp with music

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Underpinned by the analysis of national VET policy documents, reviews and the National Workforce Development Strategy, gain insights into opportunities for your RTO and what the VET environment may look like into the future.

Using case studies of good practice from the Training Awards and ACPET membership, hear how RTO's operating in South Australia are innovating, collaborating and evolving their approach as future orientated providers.

These RTO's exhibit a high level of resilience together with a strategic focus, particularly in light of the introduction of Skills for All in South Australia.
Skills for All has presented a number of challenges for providers. The presenters will share candid views on the impact of Skills for All on the local market and where RTO's have needed to diversify, niche, collaborate or die.

This presentation will:

- provide a mix of interesting case studies across different types and sizes of providers operating in a range of industry sectors;
- enable the understanding of the impact national and state policy plus reviews (for example of standards) on day to day business;
- is underpinned by independent analysis of VET policy and strategy plus feedback from recent blogs and activities such as webinars presented by Raymond Garrand, CE of DFEEST and Robin Shreeve, CEO of AWPA, hosted by Workforce BluePrint;
- draws upon the external judgement of RTO's performance with those who have been nominated as finalists and award winners in past South Australian and Australian Training Awards as case studies;
- be thought provoking, engaging with discussion, comparison and sharing of tacit knowledge; and
- most importantly, help participants consider what their ideal future RTO looks like.

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  • Following RF: Vanilla Ice Ice Baby… intro as we walk up, so Vanilla kick it one time, VIP, Ice Ice babyWPACPET Conference submission - The Future RTO – diversify, niche, collaborate or dieUnderpinned by the analysis of national VET policy documents, reviews and the National Workforce Development Strategy, gain insights into opportunities for your RTO and what the VET environment may look like into the future.Using case studies of good practice from the Training Awards and ACPET membership, hear how RTO's operating in South Australia are innovating, collaborating and evolving their approach as future orientated providers.These RTO's exhibit a high level of resilience together with a strategic focus, particularly in light of the introduction of Skills for All in South Australia.Skills for All has presented a number of challenges for providers. The presenters will share candid views on the impact of Skills for All on the local market and where RTO's have needed to diversify, niche, collaborate or die.This presentation will:- provide a mix of interesting case studies across different types and sizes of providers operating in a range of industry sectors;- enable the understanding of the impact national and state policy plus reviews (for example of standards) on day to day business;- is underpinned by independent analysis of VET policy and strategy plus feedback from recent blogs and activities such as webinars presented by Raymond Garrand, CE of DFEEST and Robin Shreeve, CEO of AWPA, hosted by Workforce BluePrint;- draws upon the external judgement of RTO's performance with those who have been nominated as finalists and award winners in past South Australian and Australian Training Awards as case studies;- be thought provoking, engaging with discussion, comparison and sharing of tacit knowledge; and- most importantly, help participants consider what their ideal future RTO looks like.
  • WP– MusicThis presentation has a theme song - Ice Ice Baby - a hip hop song written by rapper Vanilla Ice and DJ Earthquake, debut in 1989 and this song will give you a way of thinking about VET and your RTO in a way that you haven’t yet considered plus it relates to a recent experience.
  • WPRaise your hand if you think that the VET environment is changing rapidly?And raise your hand if you think RTO’s need to be more innovative then ever?Today, I’mgoing to share a story, give a brief overview of changes in VET and then focus on 3 RTO case studiesThinking about the future RTO, you may need to diversify, niche, collaborate or die! Perhaps a specific combination works for you… If you want to be sustainable, be a leader, be ahead of the reform and inoculate your RTO against reactive changes or decisions then knowing the scene, what your about to experience, who you really are, what your RTO stands is essential.I believe there is no better time than right here, right now for RTO’s to collaborate and listen to their clientsBecause by knowing what your clients want you’ll be able to reinvent yourself and move towards the your future version of yourself..You know it’s time for you to decide what sort of RTO are youAnd all change starts with understanding the current and future VET environment, being aware at a strategic level of what’s really going onConsider:1. Where are you, right here, right now… in relation to your future in VET?Keeping that in mind…2. Where are you, everywhere… but here, in relation to… your future RTO?So why this topic? Well is all that we are working towards right? It’s using our insight, knowledge and experience to become the RTO we want to be, in everyway, everywhereAnd you may be frustrated with all the changes, policy reforms, funding decisions and uncertainty but what if you could see the future, you knew what was about to happen and you could respond before any announcements – well you can!If you don’t take control, if you wait for decisions that are out of your hands anyway then you could be like one of those RTO’s that went down with the TitanicDoes that make sense? Yes or No – over to you with hands open wideWe’ll be giving some insights into what to think about, focus on and change… Story about WORD Adelaide competitionSearch - Have you ever been at a point in a situation and you realise it’s actually something entirely different to what you thought it would be?Scene – I would like to take you out on a recent date - imagineyou at standing in a line in front of me outside the Thebarton Theatre in Adelaide’s western suburbs a fortnight agoState – It’s chilly and you turn round to see me in a cream coat, scarf, hair in a bun with my husband wearing a shirt, jacket and dress shoes looking a tad overdressed compared to the rest of the crowd. Stars – see, shaped, speech – and in that line I’m thinking to myself hhmmm this event – public speaking, Masters of Ceremonies competition has attracted a much younger crowd than I expected, also wearing caps/snap backs, hoodies and trackiesStruggle/conflict – I said to my husband Scott, who was looking around, perhaps this is something different to what we thought it was and when we walked passed the security guards without being scanned for metal or textas we swapped an interesting look. In the foyer there was a guy rapping and after getting a drink we walked into the theatre and took a seat in the stands. I thought before the event got started I should have a photo in front of the boxing ring that was lit up pink/purple and blue (photo 1).
  • WPSummit – so the competition started with MC Godfrey and MC Marcel (photo 2) taking to the boxing ring with the first round, acopella, then beat box and then to a chosen song – it was now that I realised 100% that this event was something entirely different to what I had thought it was. So I had a choice – 1. pack up and go home, stay and be a spectator, or get involved and enjoy the night (photo 3).Solution – it struck me that this is like what’s happening in the VET sector now – the scene is set, some people don’t understand the full extent of which they are participating in, others are trying to fight and some are going with the flow and making this an advantage.Seeding – often we need to actually STOP, really listen to what’s going on, not just listen but hear what is being said, and build this into our futureSalt – the changes that are currently being implemented shouldn’t be a surprise to anyone in VET, in fact it’s been a long time build up with many clues and signals
  • WPOngoing National reforms – then play the line “will it ever stop yo? I don’t know?”WPhttp://workforceplanningtools.com.au/australias-national-workforce-development-strategy-future-focus/Skills Connect: http://workforceplanningtools.com.au/skills-connect-fund-opens-and-workforce-plan-generator/National Workforce Development Fund: http://workforceplanningtools.com.au/national-workforce-development-fund-fundamentals/
  • WP– MusicLooking at Skills for All here in SA we are up to version 6 of the funded training list with quarterly changesIf you know of RTO’s that have entered the SA market just because of Skills for All then they could be on the titanicI believe that over reliance on government funding has damaged the VET market and by offering a funding first approach we are underselling our value
  • WPhttp://workforceplanningtools.com.au/skills-for-all-training-accounts-limits-and-whats-next/Collaborate and listen:To industry – Industry BodiesEngage with employersTrainers have current skillsIndustry guest speakers, panels and eventsWork on joint projects – workforce planning and developmentCollaborateconnect with other clientsCollaborateconnect with other providersFirst case study example is Quality Training and Hospitality College – Richard’s organisation
  • WPQuality Training 1992 – 21st yearHead Office in AdelaideTraining rooms at Head OfficeTraining at SAJC and Adelaide ZooBuffalo Restaurant GlenelgOffice in NSWNew Queensland ManagerSignificant increase in enrolments due to Skills for AllFamily business, 2nd generation
  • WP“Anything less than the best felony”
  • WP – MusicLet me introduce you to the CITC (where I got my white card from…and thanks to Harry, Chris and Anais from CITC for their case study.
  • WP – The Construction Industry Training Centre Incorporated was established in 1994 as a not for profit Registered Training Organisation to fill an educational gap that then existed by providing upskilling of the traditional trades and non trades employees in industry and those wishing to be engaged in industry. The Centre's vision is to contribute to the positive cultural change in society through appropriate training of workers.The Centre's intent is to maintain a high quality training provision and cost effectiveness that is tailored to meet clients' specific needs and regulatory requirements.The Centre currently employs 26 full and 10 part time training staff, 16 training contractors and 13 administrative staff members.Training is delivered on clients' sites across SA or at our purpose built training centre in Adelaide at Regency Park which has 19 training rooms, a serviced canteen, which with 7,500m2 under the main roof is considered one of the best training centres for our scope in Australia. As a Registered Training Organisation we are required to comply with the standards for delivery as determined by ASQA, SafeWork SA, SafeWork Australia and where applicable the Australian Standards. The CITC is a long time member of The Australian Council of Private Education and Training (ACPET), The Industry Training Providers Association (ITPA), Crane Industry Council of Australia (CICA) and more recently the Defence Teaming Centre.The Centre is Quality Endorsed to ISO 9001:2008 and delivers a wide range of Nationally Accredited High Risk and Critical Safety training outcomes.Industries using our services include:MiningBuilding and ConstructionCivilOil and GasShipbuildingStevedoringAutomotiveManufacturingTransportMetalsMaritime and FishingDefenceUtilitiesState and Federal Government DepartmentsRAAF and ArmyEmergency ServicesEmployment ServicesWine & Entertainment
  • WPI think ‘niche’ best describes CITC, focussed on high risk work and critical safety in fluoro/blue collar industries, even with our Cert IV FLM, it’s very much focussed on those industries - they know their niche and they stick to it - building on our services for those industries.They are the major provider to the Construction Industry Training Board for the up skilling of the industry workforce.The Centre has also developed Training Standards for the Federal Government including for High Risk Work for SafeWork Australia and has provided technical expertise for High Risk Assessment Tools. We have also developed courses for the RAAF, US Airforce, BHP Billiton, SA Powerlines, SafeWork SA, CITB, Workcover Corporation and other clients to meet specific outcomes, emerging needs and upskilling to bridge skill shortages.We also provide skills and Work Health and Safety audits to assist in their workforce development programs.Since 1994 the Centre has provided over 250,000 training outcomes to meet Industry needs. The Centre originally exclusively serviced the building and construction industry, but due to the turn down in SA’s markets we grew to service other industries as a means of survival.The Centre has always been prepared to work with other quality RTO’s to ensure that clients get the outcomes they are looking for. The Centre focuses on our core scope (High Risk Work and Critical Safety) and ensures that we do it well. When other units or qualifications are sought by a client, we recommend other RTO’s who we know are of a high standard to the client. No Clayton’s TAFE here!MAJOR CLIENT LISTBHP BillitonCITBSA Power Networks (formerly ETSA)SantosSA WaterAll WaterTransfieldsRAAFDSTOGMHDP WorldFlinders PortsABBDowner EDIMonodelphousOZ MineralsUranium OneAustralian Submarine CorporationHills IndustriesAlinta EnergyTelstraBechtelUrban SuperwayYork CivilSaxon EngineeringMany CouncilsGovernment DepartmentsCSR Air Warfare Destroyer ContractPlus many moreBTW, Skills for All has had no impact on us as we are exclusively fee for service and as we mainly offer single unit’s of competency we are not eligible for funding. I am hopeful that once all of the FFS providers start reporting to the AVETMIS standard that they will see that a huge number of companies who are vital to SA’s business landscape are investing heavily in up-skilling their people with us (and similar RTO’s).Skills For AllNil impact as we are a fee for service RTO and our scope is not covered by the funding.Overall we welcome the changes:It will remove the scrubby providers within the systemShould lead to a higher quality VET sectorProvides consistency across the states and territories
  • WP – MusicLet’s turn to Silver Chain, fellow ACPET member and colleague Alexis Watt
  • WPRDNS Training was established in 2001, focuses on servicing the health and care industry and now operates in both SA and WA. Our core product is the Diploma of Nursing, and we service around 2,500 students a year through this and other products including Cert III Home and Community Care, skill sets and single units of competency. With a team of around 20 staff across our 2 states the business delivers training and assessment in mixed modes, growing its online activity month on month.RDNS Training has updated their name and logo from the RDNS Education Centre, also launching our national brand in Silver Chain Training.They launch our Diploma of Nursing flagship course in WA in the first week of September, in turn becoming one of the only private RTOs in Australia accredited to deliver that course in more than 1 state or territory.About to celebrate the graduation of our 500th Enrolled Nurse.Delivering specialist palliative care training for the community care sector across all of Tasmania over the next 2 years.Won a Platinum Award for the Best e-Learning Model Asia Pacific in the LearnX Awards for our online palliative care training package (www.palliativecareonline.com.au).Silver Chain’s strategic focus is:Delivery: changing lives through remarkably positive learning experiences.Sustainability: financial, market share, compliance and relevance in highly fluid reformative and competitive market conditions.Intelligence: listening, designing and delivering. 
  • WPWhat impact does national policy changes in VET and workforce development have on your RTO?It adds cost to our business, most particularly in the compliance and administration arenas: the functions of any RTO that add little value where value creation is defined as learner outcomes. This is to a large degree regardless of which direction the reforms take, as implementing change is never a cost-free exercise. Where reforms enable the VET and workforce development sectors to be seen as creating more value for industry, they bring about conditions in which new business opportunities can be found and created. They equally create a challenge for RTOs to adapt their capabilities to this newly minted perception, which can be particularly challenging where regulatory reform drives more and more constraint into the business. Nichifying, with a healthy dose of collaboration. This involves reaffirming and driving growth in existing core products, the creation of new products to service our current market, the expansion of current products into new markets, and the exploration through partnerships of new business models … all aligned to our industry “niche”. Collaboration partners come from the consultancy and advocacy, software development, health and care, cultural diversity, university and disability sectors.As our business undergoes its own changes there is an increased focus on consumer and staff engagement, getting closer to identifying the “hedgehog” (for all the Good to Great-ers out there), and repositioning the business to own its future. “Skills For All has altered the value themarket places on further training. Products have become more accessible (as have their competitors’), and the ability of students to sustain the study load has improved with the financial relief Skills For All has provided. Employers are slow to respond to the potential inherent in the scheme, in many cases failing to grasp the ‘opportunity it presented when first launched and only recently recognising the reduction in that opportunity as the scheme undergoes structural adjustments. Silver Chain has made changes to administrative processes and systems, market engagement strategies, pastoral care arrangements for students, the scope of internal reporting and data analysis, and the product creation process. 
  • WP - Music
  • WP/RFFFS - e.g. linking service excellence training with productivity – for specific products/services and opportunities for sellingCITC will continue to focus on High Risk Work and Critical Safety as our core business and deliver it to an ever diversifying group of industries. Additionally we have been developing specialised courses that ensure a Qualification is achieved, but that the course is tailored for our clients. For example we deliver a Cert IV Frontline Management Course that has been heavily tailored to meet the needs of students who will be working in highly dangerous fields (like construction, mining and stevedoring) and selected elective units and content that is suited to this group. Similarly our Cert IV WHS includes BSBWHS505A - Investigate WHS incidents unit from the diploma level course as this is an essential skill for our client base. With both of these courses, the market is flooded with generic courses and those that focus on retail, healthcare etc., specialisation is how we will continue to thrive in this difficult market.What do you think is needed to be a successful RTO into the future?Environmental scanning: a culture of making sense of all that is going on both inside and outside the business.Agility: rapid response to short-notice opportunity, and an ability to flex the business and its products in line with market conditions.Technology: if nothing else, a willingness to trial and embrace technology not just as an efficiency tool but as an enabler and enhancer of student outcomes.Partnership: recognising that 1+1 can equal more than 2, and that “doing it alone” will more likely than not result in underwhelming performance or worse.Storytelling and storydoing: marketing the real impact the business is making (the “why” vs. the “what”), backed up by doing daily what the marketing story is saying.Measurement: data is king – if all the business has is opinion, then the loudest/strongest/most senior opinion will win…which is high risk. Be clear about what the business does, measure it religiously, and act quickly and decisively on the signals that measurement provides. Rinse, repeat, and repeat again.
  • WP/RFIf there is a problem, yo’ll I’ll solve it…
  • WP/RF - MusicIf there is a problem, yo’ll I’ll solve it…
  • The Future RTO - diversify niche collaborate or die v0.6 wp with music

    1. 1. The Future RTO – diversify, niche, collaborate or die! Case studies Wendy Perry, Workforce BluePrint @waperry @WorkforcePlan
    2. 2. Wendy Perry, Workforce BluePrint @waperry @WorkforcePlan The Future RTO – diversify, niche, collaborate or die! Case studies
    3. 3. STOP, Collaborate and Listen • Future RTO’s will need to diversify, niche, collaborate or die! • Why? - Policy is changing = Revolutionary Reform - Funding arrangements are changing - The market is changing - Your clients are becoming savvier - Increased transparency is expected - Technical competence is paramount
    4. 4. Word Adelaide MC competition
    5. 5. STOP - Skills Reform • Ongoing National reforms – National Workforce Development Strategy • Skills for All in South Australia • Get informed • Marketing strategy • Delivery strategy • Look at growth scenario’s and opportunities – Australia in the Asian Century and Advancing Australia as a Digital Economy Strategy • Plan for ‘capping’
    6. 6. STOP - Skills Reform • Ongoing National reforms – National Workforce Development Strategy • Skills for All in South Australia • Get informed • Marketing strategy • Delivery strategy • Look at growth scenario’s and opportunities – Australia in the Asian Century and Advancing Australia as a Digital Economy Strategy • Plan for ‘capping’ • Will it ever stop? Yo’ll I don’t know..
    7. 7. STOP - Skills for All
    8. 8. Quality Training & Hospitality College
    9. 9. Niche and Collaboration • Scope – add additional vocations • Markets – fee for service, different levels • States – expand interstate – explore funding rules etc.. • Overseas Students – Add CRICOS and deliver to Overseas students • Off-shore delivery – partner and deliver off-shore • Add on businesses – retail shop, café, cleaning etc.
    10. 10. • Scope – add additional vocations • Markets – fee for service, different levels • States – expand interstate – explore funding rules etc.. • Overseas Students – Add CRICOS and deliver to Overseas students • Off-shore delivery – partner and deliver off-shore • Add on businesses – retail shop, café, cleaning etc. • Anything less than the best is a felony! Niche and Collaboration
    11. 11. CITC
    12. 12. Niche • Major provider to the CITB • Developed training standards for the Commonwealth government and Safework Australia in High Risk Work • Skills and Work Health and Safety audits • Focuses on core scope – High Risk Work and Critical Safety • Not a ‘Skills for All’ provider
    13. 13. Niche • Major provider to the CITB • Developed training standards for the Commonwealth government and Safework Australia in High Risk Work • Skills and Work Health and Safety audits • Focuses on core scope – High Risk Work and Critical Safety • Not a ‘Skills for All’ provider • Conducted and formed this is a hell of a concept… we make you hot and you want to step with this
    14. 14. Silver Chain Training
    15. 15. Nichifying + Collaboration • Implementing change is never ‘cost-free’ • New business can be found and created • Adapt capabilities to a ‘newly minted’ perception • Reaffirming and driving growth in existing core products, creating new products, expanding current products into new markets and partnerships of new business models – all aligned to our industry “niche” • Good to Great
    16. 16. Nichifying • Implementing change is never ‘cost-free’ • New business can be found and created • Adapt capabilities to a ‘newly minted’ perception • Reaffirming and driving growth in existing core products, creating new products, expanding current products into new markets and partnerships of new business models – all aligned to our industry “niche” • Good to Great • Quick to the point, to the point no faking…
    17. 17. Future VET environment - RTO • STOP, Collaborate and Listen - Diversify, Niche or Die! • Environmental scanning • UK factor – components of their system here • Fee For Service (beyond subsidies) is essential • Specialisation and tailoring – nothing but the best! • Digital capability, online marketing and partnerships • What’s your story, the real impact you are making and your unique selling proposition? • Regulation, measurement and transparency – power of data • Keep your sense of humour and have some fun!
    18. 18. Questions and Solutions
    19. 19. Questions and Solutions
    20. 20. WPAA (all things VET) www.wpaa.com.au Workforce BluePrint: www.workforceblueprint.au – check out the shop! wendy@workforceblueprint.com.au Keep up to date: LinkedIn: http://www.linkedin.com/in/wendyperry Facebook: http://www.facebook.com/WorkforcePlanningTools Twitter: @WorkforcePlan and @waperry Australian VET Leaders: http://www.linkedin.com/groups/Australian-VET-Leaders- 3674687?gid=3674687&trk=hb_side_g Connect 20
    21. 21. WPAA (all things VET) www.wpaa.com.au Workforce BluePrint: www.workforceblueprint.au – check out the shop! wendy@workforceblueprint.com.au Keep up to date: LinkedIn: http://www.linkedin.com/in/wendyperry Facebook: http://www.facebook.com/WorkforcePlanningTools Twitter: @WorkforcePlan and @waperry Australian VET Leaders: http://www.linkedin.com/groups/Australian-VET-Leaders- 3674687?gid=3674687&trk=hb_side_g Connect 21

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