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The changing nature of workforce development in australian agribusiness


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Leading the competition through better skills: Building the Skills for Tomorrows Business …

Leading the competition through better skills: Building the Skills for Tomorrows Business

Wendy will explore the challenges facing Sunraysia in inspiring the next generation with the vision and skills to run with the baton.

She will discuss possible innovative strategies for inspiring young people to see to scope of careers and opportunities that exist in agribusiness.

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  • Abstract: Wendy will explore the challenges facing Sunraysia in inspiring the next generation with the vision and skills to run with the baton. She will discuss possible innovative strategies for inspiring young people to see the scope of careers and opportunities that exist in agribusiness.
    Good afternoon
    Raise your hand if you think that Sunraysia has a lot to offer?
    And raise your hand if you think that building the skills base of Sunraysia is important?
    Today, I’m going to share insights, working with agribusinesses, peak bodies, government at all levels, schools, training and employment providers, employers and young people all with examples of innovative workforce development strategies.
    I believe that regions need to take control of their brand, position, challenges and future. This means having your own workforce plan and showing your peers, clients, members and stakeholders how to develop a plan and the benefits that this will bring.
    Many countries look to Australia’s lead in Agribusiness, regional, workforce development and planning… copying our approach, learning from us (from our mistakes) and I believe this is an important position for us to claim – as a leader in innovation + workforce development and planning. And in line with the federal & state budgets plus reform now is the perfect time… I suggest that it’s time for all of us to step up.
    You may be thinking, it’s hard to predict the future, to outline the profile of the workforce you’ll need, perhaps some don’t see the value of investing in their workforce. For this region maybe there are multiple players all with different needs and objectives, juggling different stakeholder views, how can you find common ground… Well, perhaps it’s easier, perhaps all employers and employees essentially want the same thing.
    With a coalition, a network or group of organisations, that may not have the capability or capacity to each tackle all their workforce gaps and issues… as a collective they can share resources and gain external support. Does that make sense? Yes or No – over to you with hands open wide. We’ll be working through innovative strategies for inspiring your people to see their future in agribusiness… along side these examples may I ask you to consider what could you do, what ideas will you uncover and on top of everything that you’ve already thought of today, what have you not yet come up with?
    I believe that most employers want the same thing and have close to the same issues, which makes addressing challenges easier not harder. I’ve noticed that regardless of size, location, sector or country the workforce gaps and issues that you’ll uncover through you conversation and networking are very similar.
  • Position yourself – Story about Bhutan… Folk Heritage Museum & may the wind blow you back here one day again soon…
    Search – Have you ever had an experience that took you a while to process what actually happening?
    SceneStateStars – see, shaped, speechStruggle/conflictSummitSolutionSeeding
    Industry Workforce plans (ADD):
    Tourism and Hospitality
    Agriculture, and Food
    Building and Construction
    Government Administration and Education
    Trained workforce planners and mentors (accredited, train the trainers)
    Capacity development – employers and enterprises (ADD)
    Apprenticeship mentoring programme
    A comprehensive workforce development plan for each industry sector
    Identify critical industry sectors
    Apprenticeships including School Based
    Partnerships – schools, employers, industry, TVET providers
    TVET in Schools
    Mentoring and engagement for youth*
    Quality of education
    Local employment (50%+)
    Common, functional and transferable skills across job roles
    Let’s turn to a couple of Australian examples from South Australia, Western Australia and a tool from a national project that you can access.
  • Teach
    Anchor - Universal experiences, Stories, Activities
    PUKKA UP! Jamie Oliver Ministry of Food Noarlunga is coming
    In a huge win for South Australia, the City of Onkaparinga and Colonnades Shopping Centre will host the first Jamie Oliver Ministry of Food Pop Up Kitchen in Australia.
    The Ministry of Food received 170 applications from all over Australia, with the joint bid submitted by the City of Onkaparinga and Colonnades chosen by Jamie (fondly known as Pukka) over seven other finalists - one from each state.
    The Pop Up kitchen will be located in Colonnades Shopping Centre and will open onto Ramsay Place, a green community space that will allow for alfresco dining and space for a herb and vegetable garden. Colonnades will boast a commercial standard kitchen suitable for cooking lessons and demonstrations.
    Community groups, schools and businesses will also be encouraged to use the space for special food related events and education sessions.
    The City of Onkaparinga and Colonnades Shopping Centre wish to thank the businesses and community groups that provided letters of support, the local schools who participated in our school engagement and the thousands of people who signed the petition, liked and shared Facebook posts and the YouTube video.
    Over the coming weeks we will be working with Colonnades and the Ministry of Food to identify opportunities for our communities, businesses and schools to be involved. To keep up to date with Jamie Oliver’s Ministry of Food Noarlunga, watch this page and follow us on facebook (CityofOnkaparinga) and Twitter (@OnkaparingaCity).
    Salt – I see workforce implications and opportunities in everything
  • Teach –
    OUT NOW, the exciting new City of Onkaparinga publication – McLaren Vale, Hills, Valleys and Beaches Visitor Guide is available now throughout the state at visitor information centres, transport hubs, accommodations, cafes and local attractions.
    Produced by HWR Media & Communications on behalf of the City of Onkaparinga, this new publication will provide travellers visiting our region with information on towns, accommodation, cellar doors, dining, arts, culture and heritage, leisure activities and shopping.
    This is City of Onkaparinga’s official inaugural Visitor Guide it is one of the major marketing tools to promote tourism in our region and will be available throughout South Australia and Interstate at Visitor Information Centres. Visitors will also be able to collect the guide from cafes, accommodation, transport hubs, festivals and a variety of location across Adelaide.
    Currently, the tourism sector provides $326 million in direct economic activity and $130 million in value-adding to the local economy, creating nearly 4,000 tourism-related jobs in the City of Onkaparinga
    The 60 page guide covers the entire Onkaparinga area and is packed with great getaway ideas.  70,000 copies have been produced and will be distributed locally and across Australia. The guide is also available online and as a digital website
    If you’re looking for adventure, discovery, culture, relaxation or a unique experience, pick up a copy of the guide and start discovering the hidden gems in the City of Onkaparinga.
    Anchor - Universal experiences, Stories, Activities
    Salt –
  • Teach –
    The Augusta Margaret River Tourism Association (AMRTA) is a self-funded, not for profit, membership-based organisation that represents more than 500 local tourism businesses. The Association is an innovative and cohesive organisation with high values fostering excellence in sustainable tourism, visitor servicing and destination promotion. A nine-member Board of Directors elected by the membership oversees operations.The Association provides information to visitors and bookings for accommodation, tours and attractions. It works closely with its members to provide visitors with a wide variety of activities.
    Anchor - Universal experiences, Stories, Activities
    Salt –
  • Teach – strengths
    Food manufacturing
    Natural habitats – parks, reserves, connections to the hills frontage
    Walking trails
    Italian migrant heritage
    Anchor - Universal experiences, Stories, Activities – what is Sunraysia known for? What are the workforce implications?
    Flavours of Campbelltown Food Trail booklet launched by Premier (February)
    9 member businesses
    Free membership
    Food Trail members grow to 13
    Membership fee $50 introduced
    Bronze medal awarded SA Tourism Awards
    Marketing Strategy developed
    Economic Development Advisory Committee formed
    Council discussed provision of markets to promote Food Trail businesses further
    Moonlight Markets held as a trial
    Markets ongoing endorsed
    National Parks and Leisure award for events
    Silver and bronze – SA Tourism Awards
    Tourism Marketing Strategy 2012-2014
    19 Food Trail members - $300 annual fee
    Offered a tour booking service for the Food Trail
    Manager, Economic Development created
    Salt –
  • Teach –
    Event program established:
    Santos Tour Down Under (January)
    Moonlight Markets x 4 (Nov/Dec/Feb/March)
    Adelaide Cycle Tour (April)
    Tasting Australia (April/May)
    Campbelltown Pizza Festival (June/July)
    Supported by many smaller events……..
    Food Trail
    - registrations about to begin, 6 waiting to join
    $500 annual membership fee introduced
    Moonlight Markets – average 8,000 attendance, 100% satisfaction rating, booked out 2 months in advance, happy sponsors
    Campbelltown = dynamic, vibrant!
    Positive feedback
    Council seen as being proactive
    Sponsorship and business partnerships
    Stronger links with State Government through Events SA and Tourism SA
    Businesses moving to Campbelltown
    Increase in over the counter sales
    Anchor - Universal experiences, Stories, Activities
    Salt –
  • Teach
    Anchor - Universal experiences, Stories, Activities
    Salt –
  • Teach
    Anchor - Universal experiences, Stories, Activities
    Salt – prefer a model, here’s the 5 W’s in another format
  • Teach –
    An Opportunity for 4 Young Adelaide Entrepreneurs to Spark their Business
    Hub Adelaide, in partnership with the Government of South Australia, is offering 4 entrepreneurs under 25 the opportunity to work from Hub while they launch their businesses.
    The Spark Program runs for 4 months, and gives each participant full-time access to Hub Adelaide, a mentor and community network of over 1,000 business leaders nationwide, and a platform to promote and launch their ideas.
    Commencing in May this year, and culminating in September with a Showcase event, the Young Entrepreneur Spark Program’s aim is to support our city’s young talent, connect them through cross-sector and cross-generational collaboration, and allow them to pursue their passions through business.
    Last round saw 5 entrepreneurs progress through the program, from ideation to product, and 1 month on to bigger and better things. Spark Program Alumni Joseph Costa and Patrick DeRuvo are now halfway through the ANZ Innovyz Start Program, and are looking to gain investment for their mobile retail app
    Applications are now open for the Winter Round of the Young Entrepreneur Spark Program, via the links below.
    The Australian Food Hubs Network (AFHN) is a collaboration of individuals and organisations working towards fair, sustainable and resilient food systems for all Australians.
    We see Food Hubs as potentially viable interventions for transforming regional food systems. We are working towards development and operation of Food Hubs that can improve livelihoods for sustainable farmers and food access for all Australians.
    We’re working to accelerate the development of Food Hubs in Australia with a focus on projects that are:
    Established primarily to strengthen food systems that serve the interests of the community;
    Owned and managed through a form of community or public good structure (can include social business, but not purely or primarily for profit);
    Nodes of education, skill development and micro-enterprise establishment ; and
    Conducted on the principles and values of open-source sharing of information, skills and experiences.
    In becoming members of the AFHN, participants endorse the objectives and principles of the Network, as outlined in the AFHN Charter.
    That Space offers shared office space, perfect for freelancers, entrepreneurs, early stage businesses, on-road sales reps and anyone else who wants an awesome place to work at a low cost and without any of the hassles that come with long term commercial leases. Now Open!
    Visit our Website
    Flexible Co-Working Office Space available
    Work for yourself - Not by yourself
    Tired of Working from Home or Car - you'll love THAT SPACE on Norwood Parade
    Open Office Space - that grows with you
    Don't pay for space you don't need!
    High quality office space - at great pricing
    That Space is a perfect solution for Home Based businesses;Sales Reps needing an office base out of the car; Freelancersand Entrepreneurs in the early stage of business set-up or anyone needing a place to work from at low cost, without the hassles that come with long term commercial leases.Registrations of interest being accepted right now with incentives offered to Early Birds.That Space is designed to allow multiple businesses to have their own space, while also being able to collaborate with one another. Shared meeting areas are a great place to bring your clients. Plus regular events are held for That Space tenants to learn and pick-up tips ... eg, how to build a website or financing options or how to set-up a corporate structure etc.
    24 x 7 Access to That Space's fun, fresh office space
    Great Location in the heart of Norwood, less than 3km from Adelaide's CBD
    Save $$ hundreds monthly by not paying for parking
    High Speed wireless internet capable of powering all of your business needs
    Access to business services such as receptionists, call forwarding, mail, fax ...
    Don't pay for space you don't need. Simply rent more desks as your business grows
    Collaborate with other members in the community
    Free use of a shared conference room for meetings
    Anchor - Universal experiences, Stories, Activities
    Salt – importance of not being digital road kill
  • Where is your business on the Digital Superhighway Matrix? Where does your business fit?
  • Wendy
    - Vanguard Visions in partnership with Broome Community Resource Centre - Social Media Strategies for Small Business – webinar - 8 May 2014 - 7.30 pm AEDT -
    mmBOP Program:
    Being a Digital Business Survivor Balanced Scorecard mmBOP Services Matrix
    Focus and effectiveness (Strategy) mmBOP Services
    The Roadmap needed to be a digital business survivor
    Investment and return (Sustainability) mmBOP Services
    The Fuel needed to run your digital business
    Small (Digital) Business Health Check
    Be Ahead of the Pack eBusiness Development Program – Strategic Implementation Module
    Be Ahead of the Pack eBusiness Coaching and Mentoring services
    Online business success webinars or workshops
    Developing a social media strategy
    Improving your online professional profile
    Digi Advantage Program – An example of a program that ran successfully in the Northern Rivers NSW in 2013. Contact Ian Newton 0427882215 if you would like to work with us to have a similar program in your area.
    Social Media Management Special
    Engagement and relationships (People) mmBOP Services
    The Passengers needed to interact with your digital business
    Productivity and practices (Business processes) mmBOP Services
    The Car needed to drive your digital business
    Digital Capability Self-Assessment
    Webinar Hosting
    Workforce Plan Generator™
    Be Ahead of the Pack eBusiness Development Program – Workforce Development Module
    Online business success webinars or workshops
    Building online networks
    Communicating with your customers via email (using Mailchimp)
    Driving customers to your website
    Facebook marketing for small business
    Implementing online customer services strategies
    Intro to Teleworking – How can your business benefit?
    Sourcing, leading and managing people from anywhere
    Staff Reward, Retention and Motivation
    Professional Development Australia – Business Communication
    Social Media – start building online business relationships – a low cost way to develop a web presence
    Web skills -keep your content fresh by reviewing and maintaining your small website
    Basic Computer Skills – learn how to use a computer and maintain your digital assets
    Online business success webinars or workshops
    Creating and managing a WordPress business website
    Managing the risk of using the Cloud
    Running your business from anywhere
    Selecting and managing a business website
    The Cloud + More
    Top tips for protecting your business online
    Digital Capability webinars:
    Search results – how search engines judge your website
    Augmented reality – the next big thing
    Digital productivity – all the tools you need to save time and improve efficiencies
  • The aims of this project were to:
    identify essential, functional and job specific competencies for the food workforce (agricultural production and food and beverage processing)
    develop a tool for intermediaries (such as career advisors, workforce developments advisory services, and or organisations such as AgriFood Skills, industry associations)
    identify existing skills, skill gaps and cross sectoral skills assist the development of career pathways and skills transferability across the food workforce.
    The Food Workforce Competency Framework will be future orientated outlining the desired workforce skills (mapped against units of competency from National Training Packages) with a structure of:
    essential skills (required across all key job roles, current and emerging) for the sector
    functional skills (common skills required by multiple job roles) and
    job specific skills.
    The framework will be used primarily by:
    food industry firms and enterprises (workforce development strategies - job profiling, attraction, recruitment, retention, development, career pathways, utilisation of skills and training needs analysis);
    supply chains networks of enterprises, for example regional clusters and Farmers Markets; and
    advisors and brokers.
    As well as:
    Government and regional agencies
    Industry Skill Councils (e.g. environmental scan, Training Package reviews)
    Industry peak bodies, professional and regional associations
    Registered Training Organisations (program design based upon demand)
    Schools (career advice and VET pathways)
    Employment Service providers
    Project establishment and plan
    Context – desk top review
    Draft list of job roles
    Development of draft essential and functional skills
    Validation – list of job roles, essential and functional skills
    Build draft job skills profiles
    Validate job skills profiles
    Competency framework and guide development
    Case studies – framework in action
    Draft and final report, review and evaluation
  • Who?
    Supply chains
    Regional clusters
    Industry peaks
    Competency based job descriptions
    Attraction and recruitment
    Induction and Workplace Health and Safety
    Training needs analysis
    Career development and succession planning
    Capability assessment, identification of strengths and for marketing purposes
    Support for members, HR processes
    Career advisers
    Employment Service Providers
    Career development and planning
    Skill requirements for job roles and training pathways
    Program design
    RPL assessment
    Training needs analysis
    Industry Skill Councils
    Environmental scans
    Evidence of workforce development needs
  • Used by HR, Training, VET, career, regional/economic/industry development practitioners
    Simplest use is for self-assessment/evaluation of skills and to benchmark like Paul (farmer in the example case study)
    Meat sector example – comparison of skills across job roles – similarities and differences
    Regional project e.g. Robinvale:
    Clearly document for participating businesses their:
    Workforce profile
    Current workforce skill needs
    Entry level skill requirements
    With direction from local industry, identify entry level skill and education requirements for workforce roles
    Recommend/develop a skills assessment process/tools for use by employers
    With employers consent, provide a consolidated document of workforce profiles within the Robinvale region to provide strategic direction for local education providers.
    For the scope of this project the definition of ‘workforce profiling’ is:
    Clear description of job role and functions
    Identify and document skill requirements relevant to the job, including entry level requirements.
    Map skill requirements to VET competencies and or higher education qualifications
    Recommend/develop a skills assessment process/tools for use by employers and assist employers to identify potential skills gaps.
    The expected outcomes of this project are:
    Up to three employers participate in the project with the number of employees profiled not to exceed 30.
    Workforce profiles are developed for employers to their and the Robinvale ACT project managers expectations. Please refer to Item 4 ‘Scope of Works, for a definition of Workforce Profile.
    The skills gaps of existing workforce are identified in a manner that meets the employer and Robinvale ACT project manager’s expectations.
    Where employers have signed consent forms, workforce profiles and skill needs assessments are provided to the Robinvale ACT project manager
    A compiled list of workforce profiles for the Robinvale region is documented and provided to the Robinvale ACT project manager in word and PDF format.
    Discussion: where to next… and recommendations.
    400 members
  • Transcript

    • 1. Presented by Wendy Perry ©Workforce BluePrint©Workforce BluePrint @waperry from @WorkforcePlan The changing nature of workforce development in Australian Agribusiness Building the skills base of Sunraysia 1
    • 2. Addressing workforce challenges… 2
    • 3. • City of Onkaparinga beat170 applications nationally • Video link 3 Jamie Oliver’s Ministry of Food
    • 4. • Business association & council collaboration 4 McLaren Vale Hills Valleys and Beaches Visitor Guide
    • 5. 5 Augusta Margaret River Tourism Association (AMRTA)
    • 6. • 2009 not really known for anything • 2010 Flavours of Campbelltown Food Trail launched • 2011 Bronze medal SA Tourism Awards • 2012 Moonlight markets + awards • Contact: Ursula Hickey • Manager Ec Development • twitter:@UrsulaHickey • @CampbelltownSA 6 Campbelltown City Council Food Trail
    • 7. • Santos Tour Down Under • Adelaide Tour Cycling Series • First Tourism Accredited Food Trail • 25 Food Trail members • Most searched Food Trail in Aust. • 1 gold, 2 silver, 1 bronze SA Tourism Awards • Economic Development Strategy 7 Campbelltown City Council Food Trail
    • 8. • Australian Apprenticeships • Entrepreneurs programme • Managing and Maximising your Business Online • School Based Apprenticeships • School Based Programs • Training Needs Analysis • VET in Schools • Webinars • Work placements Your ideas? 8 Innovative and Inspiring
    • 9. Insert screen shot 9 Workforce Plan Generator™
    • 10. • Young Entrepreneurs Spark Program • Australian Food Hubs Network • Majoran Distillery • Sass Place – co working for women • That Space • Hub Australia 10 Young Entrepreneurs
    • 11. Doing Business Online KNOW about doing business online DON’T KNOW about doing business online   KNOW how to do business online   DIGITAL NAVIGATOR  (Destination)   DIGITAL BLINDSPOT (Overtaken)   DON’T KNOW how to do business online   DIGITAL HITCHHIKER (Transit)   DIGITAL ROADKILL BUSINESS  (Death)
    • 12. #mmBOPau Future Webinars & Programs •Federal Budget 2014 analysis – 28 May 2014 – 1.30 pm AEST •School Based Apprenticeships – who benefits ? – 30 May 2014 – 2.30 pm AEST •Engaging Young People via Social Media – 6 June 2014 – 2.30 pm AEST •mmBOP – all programs and tools
    • 13. Food Workforce Framework Structure: •essential skills (required across all job roles, current and emerging) across the supply chain (general capability) for each sector (agriculture, food and beverage, meat) •functional skills (common skills required by multiple job roles) and •job specific skills. Used primarily by: •food industry firms and enterprises (workforce development strategies - job profiling, attraction, recruitment, retention, development, career pathways, utilisation of skills and training needs analysis); •supply chains networks of enterprises, for example regional clusters and Farmers Markets; and
    • 14. Food & Beverage Competency Framework Job Specific Capabilities Functional Capabilities Meat General Food & Beverage Agriculture
    • 15. Practical application • Training Needs Analysis – evidence based • Retention and reskilling - Meat sector – slicer – boner – butcher • Regional project – Robinvale Agribusiness Workforce Development Strategy: - Workforce profiling to support growth - Highly competent agricultural workforce now & in the future - Identify entry level & skill requirements for job roles - Skills assessment process/tools
    • 16. LinkedIn – Workforce Planning Tools 16
    • 17. LinkedIn – Australian VET Leaders 17
    • 18. What’s next for you? • Questions and Answers • Your take-aways and actions? • Connect 18
    • 19. Workforce BluePrint: – check out the shop! WPAA (all things VET) Keep up to date: LinkedIn: Facebook: Twitter: @WorkforcePlan and @waperry Workforce Planning Tools: Tools-4245718?trk=myg_ugrp_ovr Connect 19