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Oz feathers webinar 4 july2013
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Oz feathers webinar 4 july2013

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Small business case study at the National NBN-enabled Digital Economy Forum.

Small business case study at the National NBN-enabled Digital Economy Forum.

Published in Business , Technology
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Transcript

  • 1. Linda Sanders, CreativeDirector ozfeathers.com.au
  • 2. Business History from 1995 • Started with a retail kite shop, moved online 1999 • Website and email not a major focus, sales were word of mouth, only in SA • In a small, rural township – Telstra Exchange is small, slow internet, not good for business, with no hope to grow. • Hobby-sized business. • Limited access to wider markets. FIRST of its kind in SA, 1998 ozfeathers.com.au
  • 3. 2011 – NBN offered • In early stages explanations were highly technical; yawn-worthy. • Glitches - externally - where to fit the box? Needed connection to power source, and must come through the external wall. Contractors couldn't offer advice. internally – unit needs to be accessible, but has lots of distracting flashing lights We built a cupboard in another room.
  • 4. NBN – switched on Sept 2011 WE CAN NOW… •… Skype and still use other computers at same time. (I used to have to make cuppa when partner wanted to make a call) •… view multiple YouTube videos (tuition, promotion, keep up with our competitors) •… quickly open different websites while customers are still on the phone. (Pre-NBN had to hang up, research, then call back.) ozfeathers.com.au
  • 5. NBN benefits to us If NBN is a multi-lane high-speed freeway, then we used to think like the horse-drawn cart on a dirt road… but now we’re working like a gutsy 4WD and we’re keeping up with semi- trailers and Porsches… •Helped us link with valuable international connections •LinkedIn, YouTube, Facebook Business Page – unheard of before NBN. Helped our reputation expand overseas. •Amazing Google & SEO benefits from website Blogs •We now go direct to our Asian raw materials’ suppliers ozfeathers.com.au
  • 6. Why we love NBN • Customer base now worldwide • Conference calls are hassle- free and high voice quality • Internet costs are CHEAP advertising – just 33¢ extra per day for enormous R.O.I. • Social Media an excellent PR tool - takes a few minutes each day. • Telephony is clearer, all calls are cheaper via fibrephone. • No more Telstra! Bonus. ozfeathers.com.au
  • 7. •…“NBN for Dummies” as a take- home pack in the early days •…we had video examples of existing set ups… plugs, lights •…Telstra had been clearer & upfront over copper wire issue. Telstra only offer DATA port telephony at present, not VOICE port connection. We needed seamless transition. If Only… ozfeathers.com.au
  • 8. WHAT ISN’T WORKING, just yet…? • Only a few customers are NBN- connected. • Many expect face-to-face or phone- to-phone rather than internet. Reluctance to USE technology. EXAMPLES from recently: • “You can see my logo on my shop sign. Just drive past and you’ll see it.” • “We’re struggling with how to put it up. Stop in when you drive past…?” (Only 150kms round trip…!) • Suggested customer email a digital photo, instead he expected a site visit. ozfeathers.com.au
  • 9. I’m happy to PAY IT FORWARD and answer questions. Our website is on the photo of Spike below. Thank you, Linda Sanders ozfeathers.com.au
  • 10. I’m happy to PAY IT FORWARD and answer questions. Our website is on the photo of Spike below. Thank you, Linda Sanders ozfeathers.com.au