What we have realised regarding the NBN, is that even those businesses and organisations who may already be connected, need to experience NBN to NBN connectivity first hand (e.g. video streaming like watching TV, crystal clear sound, immediate web page loading, sending large files very quickly) and hear about what others have achieved, to be able to move to the next level of digital engagement and maximise the opportunities now available to them. The purpose of the forum was to: Connect NBN-enabled Small and Medium Enterprises (SMEs) and those involved in digital capability development around Australia Share practices and highlight what has worked well using the NBN via case studies and examples Identify the levels of capability needed for business owners/managers, digital consultants, organisations and SME’s to maximise the use of the NBN Expose SME’s to the how to of using the NBN, and raising their awareness that they don't have to wait to get the NBN to get their business digitally enabled. Case studies and examples were drawn from the Digital Enterprise Program, Digital Hubs and Local Government, Education, Teleworking and ehealth.

1. WELCOME
Wendy Perry, Workforce BluePrint
www.workforceblueprint.com.au
#nbndigi

2. #nbndigi
Today’s Hashtag
#nbndigi

3. #nbndigi
Today’s Locations
• Adelaide, South Australia
• Brunswick, Victoria
• Coffs Harbour, New South Wales (CHEC)
• Darwin (Digital Hub)
• Hobart, Tasmania (Zimmah Coffee Lab)
• Lockyer Valley, Queensland - further information (Digital Hub)
• Salisbury, South Australia (Digital Hub)
• Tamworth, New South Wales (Tamworth Library)
• Willunga, South Australia (Digital Hub)
• Online around Australia and OS

4. #nbndigi
Today’s Program
Time
Session Presenter Topics
5.30 pm
EST
(5.00 pm
SA time)
National - Online Wendy Perry Welcome
5.40 pm National - Online Dominic Schipano,
Executive Officer,
CITT
Opening speaker
5.50 pm National - Online Various speakers Nationally NBN-enabled Case Studies
Oz Feathers - Willunga Hub
Beam Me Up Scotty - Hobart
EDUOne - Tamworth
ANT Communications - Coffs Harbour
Tweed Shire Council - Murwillumbah
6.50 pm National – Online Local Conveyors Summary of online back-channel
7.05 pm Local – Face to Face Local Speakers Local NBN-enabled Case
Studies/Conversations
7.25 pm Local – Face to Face Local Conveyors Networking
8.00 pm Close

5. #nbndigi
Today’s Backchannel
todaysmeet.com/NBNdigiforum

6. #nbndigi
Opening Speaker
Dominic Schipano, Executive Officer,
CITT

7. National
NBN-enabled
Digital Economy
Forum
30.7.13
7

8. Communications and Information Technology Training Ltd (CITT)
• National “not-for-profit” Company established in 1995
• Assists ICT industry, RTO‟s and Governments in implementing national
VET ICT Training Packages, industry training standards and employment
programs
• Manages TITAB – ACMA approved Cabler Registrar with over 26,000
registered Telecommunications cablers
• CITT National Executive Officer is Dominic Schipano and has over 35
years experience in training and employment programs, assisting ICT
enterprises, Boards, ICT committees and working parties including:
 Australian Digital Television Industries Association (ADTIA)
 COSBOA (Council of Small Business)
 NBNCo
 DST, DBCDE and related state and territory Government departments

9. 9
Digital Economy
• The Australian Government defines digital economy to be:
„the global network of economic and social activities that are
enabled by information and communications technologies…”
– it is an enabler to take up opportunities provided by the
digital and broadband platforms
• Many businesses are incorporating digital tools necessary to
make their business more productive and efficient.
• The digital economy is about the activities that networked
technology makes possible in areas such as
health, education, water, transport etc
• Access Economics report estimates that adoption of smart
technology in energy, water, health and transport, and the
roll–out of high–speed broadband could result in thousands
of jobs being added to the Australian economy and 1.5 per
cent to Australia‟s Gross Domestic Product

10. Telecommunications and Digital industries Rollouts
There are two major changes within the “Digital Economy“ affecting the
Technical industries in Australia which include:
1. The build phase of the Digital Economy is the
NBN to over 11 million Premises in 8 years
involving Fibre, Wireless and Satellite
2. TV migration from Analogue to Digital
Completion date 31st Dec 2013

11. Govts. Digital Economy Goals
The government has set eight Digital Economy Goals that focus on
the areas of:
• online participation by Australian households
• online engagement by Australian businesses and not-for-profit
organisations
• smart management of our environment and infrastructure
• improved health and aged care
• expanded online education
• increased teleworking
• improved online government service delivery and engagement
• greater digital engagement in regional Australia.

12. Digital Economy Models
Health
• Tele-medicine
• Tele-care
• Video Consultations
• Monitoring
• Records
Education
• Virtual
Classroom
Multi-point to Multi-
point
Dynamic
Classrooms
More students =
More bandwidth
Business
• Tele-working
• Cloud Services
• Flexible Workforce
• Collaboration
Community
• Government
• Social Inclusion
• Communications
• Regional
Development
• Collaboration
• Access
• Research
Entertainment
• Social TV
• Video on Demand
• IPTV
• Games
• Video Conferencing

13. Today’s major issue is:
How can we connect with Australian Micro, Small and
Medium Enterprises (SaM’s) to engage in the Digital
capability to take advantage of the Digital Economy?
This webinar will present us with opportunities in:
• Sharing connections, practices and case studies on
how, what and where the NBN is working well
• Assisting business owners, managers, stakeholders
and SaM’s to maximise the use of the NBN
• Providing SaM’s with information and awareness
programs that they can be digitally enabled and
driving their business opportunities before the NBN
is available to them
13

14. Useful Website:
www.titab.com.au
www.dbcde.gov.au
www.nbn.gov.au
www.nbnco.com.au
www.deewr.gov.au

15. #nbndigi
Oz Feathers’ NBN
Advantage
Linda Sanders, Oz Feathers

16. Linda Sanders, Creative Director
ozfeathers.com.au

17. Business History from 1995
• Started with a retail kite
shop, moved online 1999
• Website and email not a major
focus, sales were word of
mouth, only in SA
• In a small, rural township –
Telstra Exchange is small, slow
internet, not good for
business, with no hope to grow.
• Hobby-sized business.
• Limited access to wider markets.
FIRST of its kind in SA, 1998
ozfeathers.com.au

18. 2011 – NBN offered
• In early stages explanations were highly technical;
yawn-worthy.
• Glitches -
externally - where to fit the box?
Needed connection to power source, and must
come through the external wall.
Contractors couldn't offer advice.
internally – unit needs to be accessible, but
has lots of distracting flashing lights
We built a cupboard in another room.

19. NBN – switched on Sept 2011
WE CAN NOW…
• … Skype and still use other computers
at same time. (I used to have to make
cuppa when partner wanted to make
a call)
• … view multiple YouTube videos
(tuition, promotion, keep up with our
competitors)
• … quickly open different websites
while customers are still on the
phone. (Pre-NBN had to hang up,
research, then call back.)
ozfeathers.com.au

20. NBN benefits to us
If NBN is a multi-lane high-speed freeway, then we used to think
like the horse-drawn cart on a dirt road… but now we’re working
like a gutsy 4WD and we’re keeping up with semi-trailers and
Porsches…
• Helped us link with valuable international connections
• LinkedIn, YouTube, Facebook Business Page – unheard of before
NBN. Helped our reputation expand overseas.
• Amazing Google & SEO benefits from website Blogs
• We now go direct to our Asian raw materials‟ suppliers
ozfeathers.com.au

21. Why we love NBN
• Customer base now worldwide
• Conference calls are hassle-free
and high voice quality
• Internet costs are CHEAP
advertising – just 33¢ extra per
day for enormous R.O.I.
• Social Media an excellent PR tool
- takes a few minutes each day.
• Telephony is clearer, all calls are
cheaper via fibrephone.
• No more Telstra! Bonus.
ozfeathers.com.au

22. • …“NBN for Dummies” as a take-
home pack in the early days
• …we had video examples of
existing set ups… plugs, lights
• …Telstra had been clearer &
upfront over copper wire issue.
Telstra only offer DATA port
telephony at present, not VOICE
port connection.
We needed seamless transition.
If Only…
ozfeathers.com.au

23. WHAT ISN’T WORKING, just yet…?
• Only a few customers are NBN-
connected.
• Many expect face-to-face or phone-to-
phone rather than internet.
Reluctance to USE technology.
EXAMPLES from recently:
• “You can see my logo on my shop sign. Just
drive past and you’ll see it.”
• “We’re struggling with how to put it up.
Stop in when you drive past…?”
(Only 150kms round trip…!)
• Suggested customer email a digital
photo, instead he expected a site visit.
ozfeathers.com.au

24. I’m happy to PAY IT FORWARD and answer questions.
Our website is on the photo of Spike below.
Thank you,
Linda Sanders
ozfeathers.com.au

25. #nbndigi
Beam Me Out Scotty
Nina McMahon, Elan Projects
www.industry-link.com.au/bmos

26. Beam Me Out, scotty!

27. Space, the final frontier
"The needs of the many
outweigh the needs of the
few."
– Spock
"Space is disease and danger
wrapped in darkness and
silence."
– Bones

30. To boldly go where no
man
has gone before

31. ipod + generic “I” cover + gopro
components = we‟re on!

42. It’s training, Jim,
but not as we know it

43. Remote “Drink-
along”
Wool classing
Natural Resource
Management
Remote
mentoring

44. •Dream big
•Involve IT support from the
start
•Play the long game
•Access the support that is
available

45. Live long and prosper

46. #nbndigi
EduOne
Anne Bowden, TAFE NSW – New
England

73. #nbndigi
ANT Communications
Kerrie Croaker, ANT Communications

74. Ant Communications presentation National
NBN-Enabled Digital Economy Forum
30.7.13
74

75. ANT
Australian Nomad Technologies
Niche Market - Portable Satellite Internet
2008 - Launched our services to provide an affordable Portable Satellite
Communication Service for people who lived on the road permanently or
were traveling for work and/or pleasure in motor-homes, caravans and
other forms of transportable housing.
Moved into Fixed Satellite for customers who we dissatisfied with current
provider
Ant Communications presentation National
NBN-Enabled Digital Economy Forum
30.7.13
75

76. 2010 GFC Impact
• Impacted on Customer Base - economy slowed to around half a per
cent and the unemployment rate had risen by nearly two percentage
points to around 5¾ per cent by November 2009.
• Commenced looking for alternate revenue streams
2011 NBN Co
Announced their first available services for the Interim Satellite will
commence in July.
2011 ANT
• Appointed as one of the original 7 approved Retail Service Providers
(RSP) for NBN Co Satellite Services
• commence servicing NBN Satellite End Users Nationally
2012 ANT
October commence approval process to be able to provide NBN
Fibre & Wireless.
Ant Communications presentation National
NBN-Enabled Digital Economy Forum
30.7.13
76

77. • Rebrand – change image to appeal to wider audience
• Competing nationally against mainstream Telco's e.g.
Optus, Telstra, Dodo, TPG.
• Expanded to provide ADSL as well as NBN
• Customer demographics change from mainly ,
• Rural Metro, National
• Medium Age 51 Medium Age 35
• Anglo Saxon Multicultural
• Use of Social Media
• Higher Compliance requirements
• Increase in staff by 300% in last 18 months
IMPACT ON ANT
NOW
Australian National Telecom
Ant Communications presentation National
NBN-Enabled Digital Economy Forum
30.7.13
77

78. OUR CUSTOMERS
• 28% of our customers operate SME Business
• Regional business having faster Internet allows for on line bookings
and sales e.g. Bed & Breakfast
• Distance education now available to do online lectures, tutorials
• Telecommuting
• Remote access to ensure gates, water for stock and surveillance is
possible with the provision of public IP addressing.
Caterpillar (Aylperlayt) Dreaming by Sandy Pitjara Hunter
Ant Communications presentation National
NBN-Enabled Digital Economy Forum
30.7.13
78

79. THANK YOU
Ant Communications presentation National
NBN-Enabled Digital Economy Forum
30.7.13
79

80. #nbndigi
The benefits and
challenges of being
flexible
Suzanne Richmond, Tweed Shire Council

81. The Benefits and Challenges of being
Flexible
National NBN-enabled Digital Economy Forum

82. Background
• Working From Home Protocol launched November 2011 after a 12 month pilot.
• Main drivers were:
* Staff desire for greater flexibility
* Attraction and retention
* Alternate employment strategy
* Operational efficiency
• Key management issues:
* Safety
* Selection criteria
* Technical capacity
* Costs – who pays what
* Document trail

83. Safety
• WHS and Workers Compensation legislation applies equally in all places of work
including the home.
• Employers are responsible for providing the necessary instruction, information
and training to ensure safety; and
• Ensuring that the following is safe and without risks to health:
* Work premises
* Supplied plant, equipment or substances
* Systems of work
• request for access at
• Work premises (home)
• Supplied plant or substances
• Systems of work

84. Management of Safety Issues
• Systematic documented worksite audit
• Corrective costs covered by employee
• Minimum standards include:
* working smoke detectors
* functional circuit breakers
* suitable work area and ergonomic work station
* absence of risk factors
* appropriate computer resources
* adequate home and contents insurance
• Right of entry provided
• Standard Council Protocols work practices apply

85. Management of Safety Issues
• Council provides:
* fire extinguisher
* class c first aid kit
* access to computer network
* required consumables
* reimbursement for work calls, postage etc

86. Selection Criteria
• Not all jobs or all people are suited to working from home.
• Applications are assessed on a case by case basis.
• Suitability factors:
* required level of computer literacy;
* tasks capable of being performed off-site without detriment to
organisational security, safety, efficiency or service delivery;
* ability, skills and knowledge to work autonomously;
* solid performance history.
• Not suitable :
* where supervision or monitoring is required;
* * roles requiring face to face contact with colleagues or
clients;
* * where supervision or training of others is required;
* * specialist equipment is required;
* * access to hard copy or sensitive/confidential documents is
required.

87. Technical Capacity
• Pre-requisite for success
• Requirements vary from job to job
• Need to consider:
* speed of access
* security
* range of access
* communication
• Who pays for, supplies, maintains
what.

88. Document Trail
• Formal written policy
• Documented home office safety audit
• Record of corrective actions undertaken
• Formal Agreement detailing:
* work location
* hours/days of work
* start and end dates
* work to be undertaken
* communication requirements
* review/monitoring process
* discontinuation processes
* equipment supplied
* costs covered
* policy compliance

89. Testimonials
• I sustained an injury outside work. The 'Working From Home' protocol provided
me with a sense of still belonging to the organisation. The tasks set were outside
my standard day to day duties, but were projects well within my skill set. If not
done by me Council would have had to engage an external consultant to
complete the work.
• Working from home gave me the flexibility to support my personal
circumstances while meeting the requirements of the job. I worked 2 days in the
office and 1 day from home. I was able to manage my work effectively by
assigning certain tasks to the respective work environments. I felt supported by
my employer, and don’t feel the work arrangement hinder my performance.
• Working From Home has enabled me to provide support for my family by
dropping off and picking up my children from school one day a week without
negative impact on my productivity. Having access to all the necessary work
systems at home has provided me the ability to start that particular day early or
work late depending on the day's work load, or even to access the system
outside of normal working days and times.

90. Testimonials
• Being able to work from home to assist in my sister's recovery after heart
surgery provided emotional benefits to me by not having to stress out about
meeting work requirements whilst being able to provide the support at home
which was needed. My sister also was able to relax knowing that she wasn't
keeping me from my work.
• I have worked from home one day a week for a 2 month period allowing project
work to be achieved which otherwise was overtaken by daily operational
activities. I would recommend that this is a viable option for short term priorities
for line management positions, where daily operations can easily overwhelm
strategic work.

92. #nbndigi
Local Venue Discussions:
What do SMEs need to be
successful in a digital
economy?
todaysmeet.com/NBNdigiforum

93. #nbndigi
LinkedIn: NBN-enabled
Capability Development
Network
bit.ly/NBNCapDevNetwork

94. #nbndigi
Your feedback is
important
bit.ly/NBNdigiEvaluation

95. #nbndigi
Thank You