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Ant Communications presentation National
NBN-Enabled Digital Economy Forum
30.7.13
1
ANT
Australian Nomad Technologies
Niche Market - Portable Satellite Internet
2008 - Launched our services to provide an af...
2010 GFC Impact
•Impacted on Customer Base - economy slowed to around half a per cent
and the unemployment rate had risen ...
• Rebrand – change image to appeal to wider audience
• Competing nationally against mainstream Telco's e.g. Optus, Telstra...
OUR CUSTOMERS
• 28% of our customers operate SME Business
• Regional business having faster Internet allows for on line bo...
THANK YOU
Ant Communications presentation National
NBN-Enabled Digital Economy Forum
30.7.13
6
THANK YOU
Ant Communications presentation National
NBN-Enabled Digital Economy Forum
30.7.13
6
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Ant national nbn enabled digitial economy forum 20130730

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Small and medium enterprise case study at the National NBN-enabled Digital Economy Forum.

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  • Originally set out to provide internet services to grey nomads, mining companies, remote workers. Satellite users under the ABG started contacting us to see if they could switch to us as they were dissatisfied with their current providers We were not a provided under the ABG however, if they were out of contract and using Optus satellite we could provide a fixed satellite service.
  • GFC impacted on niche market with many retirees going back to work, or not retiring. Needed to look at another market. Identified NBN as the ideal vehicle. Due to our dealings with Optus, who was working with NBN to provide the Interim Satellite Service we sought to be included in the new NBN approved Satellite Retails Service Providers. Only 7 were initialled approved and on-boarded to commence delivering their services. Other providers had previously been providers under the ABG and already had a customer base to work from . In first 6-9 months we were the 3 rd largest provider for satellite. Realised if we wanted to continue to expand our market we had to embrace all of the NBN Services on offer
  • Advertising against the big providers with national TV advertising campaigns is not financial possible. Commenced targeted campaigns; letter box drops local regional TV advertising telemarketing To capture customer in roll out of NBN we realised we also needed to be able to offer ADSL to allow for smooth transition with no loss of connectivity for customer Rebranding was necessary to appeal to the broader audience from 18-75 year olds. Our original mascot of Enna was no longer relevant, but everyone loved the cheeky character. So ensured we had a more contemporary ANT now Australian National Telecom Pty Ltd Engaged Media Social How to Media to develop Facebook Twitter
  • DB Bespoke Wines who specialists in the design, production and implementation of private wine labels for the international and domestic market Eastern Desert Art is an outback online. Aboriginal art gallery based on MacDonald Downs station Carnarvon Gorge Wilderness Lodge accommodation on the verge of the Carnarvon Gorge National Park – attracts a lot of international tourists visiting FNQ Cabinets by Computers Personalised Customer Service is what we pride ourselves on. Recent review by NBN on 3 month window of installations showed ANT had a 19% higher score on customer support than the overage over 10 providers.
  • Transcript of "Ant national nbn enabled digitial economy forum 20130730"

    1. 1. Ant Communications presentation National NBN-Enabled Digital Economy Forum 30.7.13 1
    2. 2. ANT Australian Nomad Technologies Niche Market - Portable Satellite Internet 2008 - Launched our services to provide an affordable Portable Satellite Communication Service for people who lived on the road permanently or were traveling for work and/or pleasure in motor-homes, caravans and other forms of transportable housing. Moved into Fixed Satellite for customers who we dissatisfied with current provider Ant Communications presentation National NBN-Enabled Digital Economy Forum 30.7.13 2
    3. 3. 2010 GFC Impact •Impacted on Customer Base - economy slowed to around half a per cent and the unemployment rate had risen by nearly two percentage points to around 5¾ per cent by November 2009. •Commenced looking for alternate revenue streams 2011NBN Co Announced their first available services for the Interim Satellite will commence in July. 2011ANT •Appointed as one of the original 7 approved Retail Service Providers (RSP) for NBN Co Satellite Services • commence servicing NBN Satellite End Users Nationally 2012 ANT October commence approval process to be able to provide NBN Fibre & Wireless. Ant Communications presentation National NBN-Enabled Digital Economy Forum 30.7.13 3
    4. 4. • Rebrand – change image to appeal to wider audience • Competing nationally against mainstream Telco's e.g. Optus, Telstra, Dodo, TPG. • Expanded to provide ADSL as well as NBN • Customer demographics change from mainly , • Rural Metro, National • Medium Age 51 Medium Age 35 • Anglo Saxon Multicultural • Use of Social Media • Higher Compliance requirements • Increase in staff by 300% in last 18 months IMPACT ON ANT NOW Australian National Telecom Ant Communications presentation National NBN-Enabled Digital Economy Forum 30.7.13 4
    5. 5. OUR CUSTOMERS • 28% of our customers operate SME Business • Regional business having faster Internet allows for on line bookings and sales e.g. Bed & Breakfast • Distance education now available to do online lectures, tutorials • Telecommuting • Remote access to ensure gates, water for stock and surveillance is possible with the provision of public IP addressing. Caterpillar (Aylperlayt) Dreaming by Sandy Pitjara Hunter Ant Communications presentation National NBN-Enabled Digital Economy Forum 30.7.13 5
    6. 6. THANK YOU Ant Communications presentation National NBN-Enabled Digital Economy Forum 30.7.13 6
    7. 7. THANK YOU Ant Communications presentation National NBN-Enabled Digital Economy Forum 30.7.13 6
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