A debate rages in certain circles about whether selling is an art or a science.
In order to scale and manage a sales operation, we need consistency and repeatability in sales execution; there are typically (if not always) certain aspects of a sale that we need to manage.
As such there is a strong process component to selling, albeit that personal qualities such as empathy, innovation, tenacity and imagination will undoubtedly differentiate one sales professional from another.
Here are 7 steps to giving your sales deals a MEDICAL
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