3 Easy Social CRM Tricks For Sales Teams

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Social media has huge potential for increasing your sales – here are three tips to get your team up and running with social media immediately. Read more here: http://blog.workbooks.com/blog

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3 Easy Social CRM Tricks For Sales Teams

  1. 1. THREE EASY SOCIAL CRMTRICKS FOR SALES TEAMSNeed to make sales - now? If your sales team isn’t taking advantageof all the information social media sites have to offer, they’remissing a trick. Here are three easy techniques you can try today...
  2. 2. PROFILING1 Knowing everything you can about potential customers helps provide the basis for creating more finely targeted sales pitches. Assuming your marketing department has already created social media accounts for your business, you should:
  3. 3. PROFILING 1 Knowing everything you can about potential customers helps provide the basis for creating more finely targeted sales pitches. Assuming your marketing department has already created social media accounts for your business, you should: Create some saved searches based around keywords relevant A to your business such as: YOUR PRODUCTS YOUR SERVICES YOUR COMPANY YOUR INDUSTRY NAME SECTORBasically, anything that reflects on your business and offers you the chance to engage with peoplewho are showing an interest.
  4. 4. PROFILING1 Knowing everything you can about potential customers helps provide the basis for creating more finely targeted sales pitches. Assuming your marketing department has already created social media accounts for your business, you should: B Listen! It’s tempting to jump right in and hijack conversations, particularly when people are complaining about your brand – but that’s a customer service issue. Instead, try to gauge what the public sentiment about your business is.
  5. 5. PROFILING1 Knowing everything you can about potential customers helps provide the basis for creating more finely targeted sales pitches. Assuming your marketing department has already created social media accounts for your business, you should: After identifying C people of interest, try assigning a ‘lead rating’ to categorise who needs to be contacted, and in which order.
  6. 6. PROFILING1 Knowing everything you can about potential customers helps provide the basis for creating more finely targeted sales pitches. Assuming your marketing department has already created social media accounts for your business, you should: Keep records of your findings, D particularly new sales leads, in your CRM system. If your platform already has Social CRM capabilities this will be a whole lot easier.
  7. 7. Success with social in the sales process depends not just on using the toolseffectively, but on capturingthe results and relationships for long-term benefit to the organization.” Vanessa DiMauro, CEO of Leader Networks
  8. 8. 2 ENGAGING Once you have identified and rated persons of interest, and gauged general attitudes towards your business:
  9. 9. 2 ENGAGING Once you have identified and rated persons of interest, and gauged general attitudes towards your business:Reach out and join existing conversations with peoplewho have shown an interest in your business
  10. 10. 2 ENGAGING Once you have identified and rated persons of interest, and gauged general attitudes towards your business:Reach out and join existing conversations with peoplewho have shown an interest in your businessWork the leads previously identified carefully to nurturenew sales leads
  11. 11. 2 ENGAGING Once you have identified and rated persons of interest, and gauged general attitudes towards your business:Reach out and join existing conversations with peoplewho have shown an interest in your businessWork the leads previously identified carefully to nurturenew sales leadsLet the client drive the conversation and continue to listenmore than you speak
  12. 12. Rushing into social-computing initiatives without clearly defined benefits for both the company and the customer will be the biggest cause of failure.” Gartner.com
  13. 13. SOCIALISING3 As well as joining conversations, social media offers your company chances to start new conversations too. Social media is about building relationships and two-way conversation, so your sales team should use targeted messages to:
  14. 14. SOCIALISING 3 As well as joining conversations, social media offers your company chances to start new conversations too. Social media is about building relationships and two-way conversation, so your sales team should use targeted messages to: Write a comment... Invite comment on topics which can further interestpotential customers
  15. 15. SOCIALISING 3 As well as joining conversations, social media offers your company chances to start new conversations too. Social media is about building relationships and two-way conversation, so your sales team should use targeted messages to: NEWS Write a comment... Invite comment on Share company topics which can news regularly further interestpotential customers
  16. 16. SOCIALISING 3 As well as joining conversations, social media offers your company chances to start new conversations too. Social media is about building relationships and two-way conversation, so your sales team should use targeted messages to: NEWS Write a comment... Invite comment on Share company Project a more topics which can news regularly human face for further interest your businesspotential customers
  17. 17. SOCIALISING 3 As well as joining conversations, social media offers your company chances to start new conversations too. Social media is about building relationships and two-way conversation, so your sales team should use targeted messages to: NEWS Likes Write a comment... Invite comment on Share company Project a more Show that your topics which can news regularly human face for company maintains further interest your business an active socialpotential customers media profile, helping to increase customer trust
  18. 18. Over 62% of people polled in the UK held adeep rooted cynicism towards companies and felt thatcompanies are only interested in selling products and services but not necessarily the product or service that is right for the consumer.” Socializing CRM eGuide
  19. 19. NEXT STEPSThese three tips can be implemented without any additional softwareor delay, allowing your sales team to get started with social mediaimmediately. However to streamline the process and make sure thatnothing falls through the gaps, a CRM system can keep track ofinteractions and lead ratings to streamline social sales efforts. Just for fun, download our eGuide THE 30 MOST RIDICULOUS SALES The 30 most ridiculous sales MOTIVATION TIPS EVER motivation tips ever now! Download Now 1

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